Amazon Adds New Features to Voice of the Customer Dashboard
Two New Metrics on VoC Dashboard Aim to Improve Customer Satisfaction
In a recent update on Seller Central, the e-commerce giant Amazon has announced the addition of two new features to its Voice of the Customer (VoC) dashboard. Amazon says that the new features are aimed to provide more actionable insights into customer feedback. The company claims that the new insights can help sellers to improve product offerings and overall customer satisfaction.
New Additional Features
Return Rate Metric
The newly introduced return rate metric allows sellers to track the total number of units shipped that have been returned by customers over the past 12 months. This feature addresses a common request from sellers who want to understand their return dynamics beyond just product quality defects. By having access to this data, sellers can make more informed decisions regarding their products and listings, ultimately leading to better inventory management and product quality improvements.
Star Rating Feature
In addition to the return rate, the VoC dashboard now includes a star rating feature that displays the average star rating for each ASIN as shown on Amazon product detail pages. This consolidation of information allows sellers to quickly identify areas for improvement in their product offerings, facilitating a more efficient response to customer feedback.
Benefits for Sellers
These updates are part of Amazon's ongoing commitment to enhancing the seller experience and improving customer satisfaction. The VoC dashboard provides several others benefits:
Enhanced Insights: Sellers can monitor customer feedback trends and identify potential issues with their products.
Root Cause Analysis: The dashboard allows for a deeper understanding of customer complaints, helping sellers address underlying problems effectively.
Guided Actions: Tailored recommendations are provided to assist sellers in improving their listings based on customer feedback.
Multilingual Feedback: The ability to view feedback in multiple languages helps sellers cater to a diverse customer base.
Amazon has added a few more features to the VoC dashboard in the last few months. The translated customer feedback, recommended actions and key phrases are the most recent additions to its VoC dashboard. The introduction of the return rate and star rating features also marks a significant advancement for sellers. By leveraging these new tools, sellers can gain deeper insights into customer experiences, proactively address issues, and enhance the overall quality of their product offerings.
To learn more click here.
Also Read: Amazon Introduces Carrier Performance List for Shipping Reliability
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
Aug-2024#29
In a recent update on Seller Central, the e-commerce giant Amazon has announced the addition of two new features to its Voice of the Customer (VoC) dashboard. Amazon says that the new features are aimed to provide more actionable insights into customer feedback. The company claims that the new insights can help sellers to improve product offerings and overall customer satisfaction.
New Additional Features
Return Rate Metric
The newly introduced return rate metric allows sellers to track the total number of units shipped that have been returned by customers over the past 12 months. This feature addresses a common request from sellers who want to understand their return dynamics beyond just product quality defects. By having access to this data, sellers can make more informed decisions regarding their products and listings, ultimately leading to better inventory management and product quality improvements.
Star Rating Feature
In addition to the return rate, the VoC dashboard now includes a star rating feature that displays the average star rating for each ASIN as shown on Amazon product detail pages. This consolidation of information allows sellers to quickly identify areas for improvement in their product offerings, facilitating a more efficient response to customer feedback.
Benefits for Sellers
These updates are part of Amazon's ongoing commitment to enhancing the seller experience and improving customer satisfaction. The VoC dashboard provides several others benefits:
Enhanced Insights: Sellers can monitor customer feedback trends and identify potential issues with their products.
Root Cause Analysis: The dashboard allows for a deeper understanding of customer complaints, helping sellers address underlying problems effectively.
Guided Actions: Tailored recommendations are provided to assist sellers in improving their listings based on customer feedback.
Multilingual Feedback: The ability to view feedback in multiple languages helps sellers cater to a diverse customer base.
Amazon has added a few more features to the VoC dashboard in the last few months. The translated customer feedback, recommended actions and key phrases are the most recent additions to its VoC dashboard. The introduction of the return rate and star rating features also marks a significant advancement for sellers. By leveraging these new tools, sellers can gain deeper insights into customer experiences, proactively address issues, and enhance the overall quality of their product offerings.
To learn more click here.
Also Read: Amazon Introduces Carrier Performance List for Shipping Reliability
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.