Amazon announces 2025 Force for Good winners
Program highlights sellers driving social impact through business
Amazon has announced the winners of its 2025 Force for Good program on Seller Central, recognizing selling partners who use their businesses to create meaningful change in communities. The program celebrates sellers who go beyond commercial success to make a positive difference through education, community support, sustainability, and charitable initiatives.
Ezra Coffee Company: blending culture, education, and opportunity
Founded in 2021 by Jessica Taylor, Ezra Coffee Company has built its mission around education and culture. Known for specialty blends inspired by historical figures and events, the brand also runs the Ezra Scholars Program, which provides up to 1,000 dollars in scholarships to students at universities including Howard, Miami, and Spelman. Ezra Coffee partners with institutions such as SMU and Baylor to offer internships and projects, donates coffee to food banks, and even provides free coffee at polling locations.
Also Read: Amazon Prepares Sellers for Holiday Shopping Season
Plant Therapy: the butterfly effect of kindness
Established in 2011, Plant Therapy has grown from an Amazon-first essential oils brand into a global name employing about 80 people. Its Planting Kindness initiative drives impact both locally and worldwide, from donations to Idaho shelters and community events to global projects in Liberia. The company has donated more than 6 million dollars overall, with 320,000 dollars contributed this year alone. Employees benefit from comprehensive benefits, donation matching, and paid service hours, reinforcing the brand’s philosophy that one act of kindness can create lasting ripple effects.
Playtime Edventures: comfort and play during difficult times
Kevin Gatlin founded Playtime Edventures in 2014 with the idea of turning children’s bedding into therapy tools. Their bed sheets feature 65 interactive activities, while disposable versions offer 35, helping children cope in hospitals and emergency situations. Through its Kits4Kids program, the company has donated more than 11,000 kits across nine cities, bringing together corporations, first responders, and communities. Its hybrid model allows commercial growth through Amazon sales while sustaining large-scale donations to hospitals and shelters.
The Force for Good initiative highlights how sellers can successfully combine business growth with social responsibility. For Amazon sellers, this recognition serves as both inspiration and proof that impactful community programs can strengthen brand value, customer trust, and long-term growth. By supporting initiatives such as scholarships, sustainability, and community engagement, sellers can expand their reach while leaving a positive legacy.
Key takeaways for Amazon sellers
• Showcase your mission on your storefront and in product listings to connect with purpose-driven shoppers
• Partner with nonprofits or local institutions to create measurable impact and attract media coverage
• Leverage Seller Central programs and badges to highlight community initiatives to buyers
• Track and report your social impact metrics to reinforce brand trust and differentiate from competitors
Through Force for Good, Amazon continues to spotlight the power of entrepreneurship to create wider social benefits. The stories of Ezra Coffee, Plant Therapy, and Playtime Edventures illustrate how innovative selling partners can make a difference beyond profits. For sellers looking to stand out in competitive markets, community impact can be just as valuable as sales numbers.
Also Read: Amazon offers 10 percent discount on first Amazon Freight shipment with Amazon Pay
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Sept-2025#05
Amazon has announced the winners of its 2025 Force for Good program on Seller Central, recognizing selling partners who use their businesses to create meaningful change in communities. The program celebrates sellers who go beyond commercial success to make a positive difference through education, community support, sustainability, and charitable initiatives.
Ezra Coffee Company: blending culture, education, and opportunity
Founded in 2021 by Jessica Taylor, Ezra Coffee Company has built its mission around education and culture. Known for specialty blends inspired by historical figures and events, the brand also runs the Ezra Scholars Program, which provides up to 1,000 dollars in scholarships to students at universities including Howard, Miami, and Spelman. Ezra Coffee partners with institutions such as SMU and Baylor to offer internships and projects, donates coffee to food banks, and even provides free coffee at polling locations.
Also Read: Amazon Prepares Sellers for Holiday Shopping Season
Plant Therapy: the butterfly effect of kindness
Established in 2011, Plant Therapy has grown from an Amazon-first essential oils brand into a global name employing about 80 people. Its Planting Kindness initiative drives impact both locally and worldwide, from donations to Idaho shelters and community events to global projects in Liberia. The company has donated more than 6 million dollars overall, with 320,000 dollars contributed this year alone. Employees benefit from comprehensive benefits, donation matching, and paid service hours, reinforcing the brand’s philosophy that one act of kindness can create lasting ripple effects.
Playtime Edventures: comfort and play during difficult times
Kevin Gatlin founded Playtime Edventures in 2014 with the idea of turning children’s bedding into therapy tools. Their bed sheets feature 65 interactive activities, while disposable versions offer 35, helping children cope in hospitals and emergency situations. Through its Kits4Kids program, the company has donated more than 11,000 kits across nine cities, bringing together corporations, first responders, and communities. Its hybrid model allows commercial growth through Amazon sales while sustaining large-scale donations to hospitals and shelters.
The Force for Good initiative highlights how sellers can successfully combine business growth with social responsibility. For Amazon sellers, this recognition serves as both inspiration and proof that impactful community programs can strengthen brand value, customer trust, and long-term growth. By supporting initiatives such as scholarships, sustainability, and community engagement, sellers can expand their reach while leaving a positive legacy.
Key takeaways for Amazon sellers
• Showcase your mission on your storefront and in product listings to connect with purpose-driven shoppers
• Partner with nonprofits or local institutions to create measurable impact and attract media coverage
• Leverage Seller Central programs and badges to highlight community initiatives to buyers
• Track and report your social impact metrics to reinforce brand trust and differentiate from competitors
Through Force for Good, Amazon continues to spotlight the power of entrepreneurship to create wider social benefits. The stories of Ezra Coffee, Plant Therapy, and Playtime Edventures illustrate how innovative selling partners can make a difference beyond profits. For sellers looking to stand out in competitive markets, community impact can be just as valuable as sales numbers.
Also Read: Amazon offers 10 percent discount on first Amazon Freight shipment with Amazon Pay
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.