Amazon Business Launches in Australia, Unlocking New Sales Channels for Sellers
Programme offers access to business, government, and non-profit buyers with exclusive B2B features
Amazon Australia has officially launched Amazon Business, now available to all sellers through the Seller Central platform. This new initiative is designed to help sellers reach business, government, and non-profit customers, opening the door to higher sales and a broader customer base.
What is Amazon Business?
Amazon Business is a dedicated marketplace tailored for business-to-business (B2B) sales. Sellers can now offer products to companies and organisations that typically buy in bulk and require specific business-friendly features. With Amazon Business, sellers can:
* Set exclusive business-only prices
* Offer discounts for bulk purchases
* Reach new customer segments including corporates, government bodies, and non-profits
This update, announced on Seller Central, is aimed at helping sellers boost their B2B sales with less effort and lower return rates compared to traditional retail buyers.
Also Read: Amazon Australia Expands Logistics Network with New VIC Fulfilment Centre
How to Get Started with Amazon Business
To participate in Amazon Business, sellers need to provide their Australian business number (ABN) or a Statement by a Supplier form. Here’s how to register:
1. Go to Account Info in your Seller Central dashboard
2. Select Tax Information
3. Click on ABN/VAT/GST Registration Numbers
4. Submit your ABN or Statement by a Supplier form
Once registered, you can start listing products for business customers and take advantage of B2B-specific pricing and promotions.
Key Features for B2B Success
Amazon Business comes with a suite of tools to help sellers grow:
B2B Opportunity Insights: Identify and target business customers searching for your products
Automated Pricing Tools: Easily set bulk discounts and business-only pricing, keeping your offers competitive
Performance Dashboards: Track your B2B sales, monitor trends, and optimize your strategy with easy-to-use analytics
Lower Return Rates: Business buyers typically return fewer items, leading to higher efficiency
These features make it easier for sellers to tailor their approach, offer better value to B2B customers, and ultimately increase sales volume.
Why Sellers Should Join Amazon Business
Business customers generally purchase in larger quantities, and the B2B segment can help sellers boost their revenue with fewer returns. With the dedicated support tools, sellers can efficiently manage pricing and promotions for bulk orders, making their products more attractive to organisations and enterprises.
The launch of Amazon Business in Australia is a significant step for sellers looking to expand their reach and grow sales in the B2B market. With streamlined registration, powerful pricing tools, and a growing base of business customers, now is the ideal time for Amazon sellers to explore this new opportunity. For the latest information and guidance, sellers are encouraged to check Seller Central and take full advantage of the resources available.
This news report is based on the official announcement made by Amazon Australia on the Seller Central platform for registered sellers.
Also Read: Amazon Accelerate 2025 Registration Now Open
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Jun-2025#16
Amazon Australia has officially launched Amazon Business, now available to all sellers through the Seller Central platform. This new initiative is designed to help sellers reach business, government, and non-profit customers, opening the door to higher sales and a broader customer base.
What is Amazon Business?
Amazon Business is a dedicated marketplace tailored for business-to-business (B2B) sales. Sellers can now offer products to companies and organisations that typically buy in bulk and require specific business-friendly features. With Amazon Business, sellers can:
* Set exclusive business-only prices
* Offer discounts for bulk purchases
* Reach new customer segments including corporates, government bodies, and non-profits
This update, announced on Seller Central, is aimed at helping sellers boost their B2B sales with less effort and lower return rates compared to traditional retail buyers.
Also Read: Amazon Australia Expands Logistics Network with New VIC Fulfilment Centre
How to Get Started with Amazon Business
To participate in Amazon Business, sellers need to provide their Australian business number (ABN) or a Statement by a Supplier form. Here’s how to register:
1. Go to Account Info in your Seller Central dashboard
2. Select Tax Information
3. Click on ABN/VAT/GST Registration Numbers
4. Submit your ABN or Statement by a Supplier form
Once registered, you can start listing products for business customers and take advantage of B2B-specific pricing and promotions.
Key Features for B2B Success
Amazon Business comes with a suite of tools to help sellers grow:
B2B Opportunity Insights: Identify and target business customers searching for your products
Automated Pricing Tools: Easily set bulk discounts and business-only pricing, keeping your offers competitive
Performance Dashboards: Track your B2B sales, monitor trends, and optimize your strategy with easy-to-use analytics
Lower Return Rates: Business buyers typically return fewer items, leading to higher efficiency
These features make it easier for sellers to tailor their approach, offer better value to B2B customers, and ultimately increase sales volume.
Why Sellers Should Join Amazon Business
Business customers generally purchase in larger quantities, and the B2B segment can help sellers boost their revenue with fewer returns. With the dedicated support tools, sellers can efficiently manage pricing and promotions for bulk orders, making their products more attractive to organisations and enterprises.
The launch of Amazon Business in Australia is a significant step for sellers looking to expand their reach and grow sales in the B2B market. With streamlined registration, powerful pricing tools, and a growing base of business customers, now is the ideal time for Amazon sellers to explore this new opportunity. For the latest information and guidance, sellers are encouraged to check Seller Central and take full advantage of the resources available.
This news report is based on the official announcement made by Amazon Australia on the Seller Central platform for registered sellers.
Also Read: Amazon Accelerate 2025 Registration Now Open
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
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Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.