Amazon Highlights AI Powered Creative Agent to Help Sellers Launch Holiday Ads Faster
Seller Central update explains how brands can create festive ads and campaigns in hours using AI tools
By ChannelMAX Staff Writer
Dec-2025#10
With the holiday shopping season approaching, Amazon has announced a new advertising solution designed to help sellers quickly create festive and engaging ads. The update, titled “Create ads in time for the holidays with the AI-powered Creative Agent,” was shared on Seller Central and introduces an AI-driven tool aimed at simplifying holiday campaign creation for brands. The announcement is especially relevant for Amazon sellers planning last-minute holiday promotions or looking to refresh their advertising creatives without high production costs.
What is Creative Agent
Creative Agent is an AI-powered partner available within Amazon Creative Studio. It helps brands design full-funnel advertising campaigns in a much shorter time. The tool can turn basic product inputs into professional holiday-themed ads, helping sellers stay competitive during peak shopping periods. According to Amazon, brands of all sizes can use Creative Agent to produce ads without relying on external designers, photographers, or video editors.
Also Read: Amazon UK Introduces Virtual Bundles to Help Brand Sellers Boost Sales
Key features available to sellers
Creative Agent allows sellers to transform standard product photos into holiday-themed lifestyle images. It can also create video ads that present products as gift ideas, making them suitable for seasonal campaigns.
In addition, sellers can generate seasonal audio ads with festive music, design holiday-focused Brand Store content, and produce multiple ad versions for different offers or promotions. This flexibility helps sellers test different creative ideas and quickly adjust messaging for early shoppers as well as last-minute gift buyers.
How sellers can use Creative Agent
To start using the tool, sellers need to sign in to Creative Studio through their Amazon Advertising account. From there, they can go to Creative Tools and select Creative Agent. Sellers simply describe the type of ad they want to create in the chat box and upload a product image, ASIN, or brand guidelines. The AI then generates ad content, which sellers can review, edit, and enhance by adding music or voiceovers. Once approved, creatives can be saved directly to the Creative Assets library for use in campaigns.
Availability and early results
Amazon stated on Seller Central that Creative Agent is currently available in open beta at no additional cost for eligible US sellers. While the tool is not yet fully rolled out in all regions, Amazon UK sellers are being encouraged to track its development and prepare for future availability. Amazon also noted that some early adopters have reported a sales increase of around 12 percent within one month of using Creative Agent, highlighting its potential impact during high-demand seasons like the holidays.
Why this matters for Amazon UK sellers
Even though the current rollout focuses on the US, the update gives UK sellers insight into Amazon’s growing use of AI in advertising. Sellers can start planning how AI-generated creatives may help reduce costs, speed up campaign launches, and improve ad performance when the feature becomes available locally. Holiday advertising is often time-sensitive, and tools like Creative Agent can help sellers respond quickly to changing demand and inventory levels.
The Seller Central announcement on the AI-powered Creative Agent signals Amazon’s push towards faster, smarter, and more accessible advertising tools for sellers. As holiday competition intensifies, this update offers a glimpse into how AI can simplify creative production and boost campaign effectiveness. Amazon UK sellers may benefit by staying informed and ready to adopt the tool as it expands to more marketplaces.
Also Read: Amazon UK offers up to £44,000 to launch in five EU stores
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Dec-2025#10
With the holiday shopping season approaching, Amazon has announced a new advertising solution designed to help sellers quickly create festive and engaging ads. The update, titled “Create ads in time for the holidays with the AI-powered Creative Agent,” was shared on Seller Central and introduces an AI-driven tool aimed at simplifying holiday campaign creation for brands. The announcement is especially relevant for Amazon sellers planning last-minute holiday promotions or looking to refresh their advertising creatives without high production costs.
What is Creative Agent
Creative Agent is an AI-powered partner available within Amazon Creative Studio. It helps brands design full-funnel advertising campaigns in a much shorter time. The tool can turn basic product inputs into professional holiday-themed ads, helping sellers stay competitive during peak shopping periods. According to Amazon, brands of all sizes can use Creative Agent to produce ads without relying on external designers, photographers, or video editors.
Also Read: Amazon UK Introduces Virtual Bundles to Help Brand Sellers Boost Sales
Key features available to sellers
Creative Agent allows sellers to transform standard product photos into holiday-themed lifestyle images. It can also create video ads that present products as gift ideas, making them suitable for seasonal campaigns.
In addition, sellers can generate seasonal audio ads with festive music, design holiday-focused Brand Store content, and produce multiple ad versions for different offers or promotions. This flexibility helps sellers test different creative ideas and quickly adjust messaging for early shoppers as well as last-minute gift buyers.
How sellers can use Creative Agent
To start using the tool, sellers need to sign in to Creative Studio through their Amazon Advertising account. From there, they can go to Creative Tools and select Creative Agent. Sellers simply describe the type of ad they want to create in the chat box and upload a product image, ASIN, or brand guidelines. The AI then generates ad content, which sellers can review, edit, and enhance by adding music or voiceovers. Once approved, creatives can be saved directly to the Creative Assets library for use in campaigns.
Availability and early results
Amazon stated on Seller Central that Creative Agent is currently available in open beta at no additional cost for eligible US sellers. While the tool is not yet fully rolled out in all regions, Amazon UK sellers are being encouraged to track its development and prepare for future availability. Amazon also noted that some early adopters have reported a sales increase of around 12 percent within one month of using Creative Agent, highlighting its potential impact during high-demand seasons like the holidays.
Why this matters for Amazon UK sellers
Even though the current rollout focuses on the US, the update gives UK sellers insight into Amazon’s growing use of AI in advertising. Sellers can start planning how AI-generated creatives may help reduce costs, speed up campaign launches, and improve ad performance when the feature becomes available locally. Holiday advertising is often time-sensitive, and tools like Creative Agent can help sellers respond quickly to changing demand and inventory levels.
The Seller Central announcement on the AI-powered Creative Agent signals Amazon’s push towards faster, smarter, and more accessible advertising tools for sellers. As holiday competition intensifies, this update offers a glimpse into how AI can simplify creative production and boost campaign effectiveness. Amazon UK sellers may benefit by staying informed and ready to adopt the tool as it expands to more marketplaces.
Also Read: Amazon UK offers up to £44,000 to launch in five EU stores
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.