Amazon to host webinars on seasonal shopping and listing strategies
By ChannelMAX Staff Writer
Aug-2025#20
Amazon has announced a new series of free, live webinars on its Seller Central platform, designed to help sellers prepare for upcoming seasonal shopping events and improve their product listings. The initiative, part of Seller University, offers step-by-step guidance on leveraging Amazon’s tools, advertising, and third-party apps to manage and grow businesses effectively.
Prepare for seasonal shopping events
One of the key sessions, scheduled for August 21 at 10 a.m. Pacific Time, will focus on strategies for succeeding during high-traffic shopping periods such as festive sales and year-end promotions. Sellers will learn how to optimize listings for greater visibility, use Fulfilment by Amazon (FBA) to handle peak demand, and design impactful promotional campaigns. The webinar will also cover marketing strategies to help sellers stand out during competitive shopping seasons. A live Q&A session is included, giving participants the chance to address specific queries.
Add listings 3-part series
Another highlight is the Add Listings three-part series taking place on August 26, 27, and 28, each at 10 a.m. Pacific Time. These sessions will provide a detailed walkthrough of the product listing process, from adding new products and matching existing listings to using bulk creation tools. Sellers will also gain hands-on knowledge of flat file uploads, ASIN management, and troubleshooting with processing reports. Each part of the series will feature an interactive Q&A to resolve seller concerns in real time.
Seasonal shopping periods are among the most profitable times for online businesses, but they also bring higher competition and demand. By joining these webinars, sellers can access expert guidance, practical demonstrations, and tips for managing their operations smoothly. Seller Central emphasizes that attending such sessions can help sellers not only stay competitive but also scale their businesses with efficiency.
The announcement on Seller Central highlights Amazon’s continued focus on supporting sellers through training and educational resources. With live Q&A opportunities and practical demonstrations, these upcoming webinars are a valuable chance for sellers at all levels to refine their strategies ahead of peak shopping seasons. Interested sellers can register directly through Seller University to secure their participation.
Also Read: Amazon expands Vine program to include heavy and bulky FBA products
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