Amazon India Announces Quarterly STEP Evaluation: What Sellers Need to Know
Amazon India's STEP Evaluation Scheduled for Early April
By ChannelMAX Staff Writer
Mar-2024#01
Amazon India has officially announced the forthcoming STEP Quarterly Evaluation, set to take place on April 5, 2024. This critical Evaluation will categorize sellers into one of four distinct STEP levels based on their performance from January 1, 2024, to March 31, 2024. The levels, which include Basic, Standard, Advanced, and Premium, serve as a measure of a seller's success and operational efficiency on the platform.
Key Details of the STEP Evaluation
The STEP (Seller Performance Evaluation) system is designed to encourage and reward high-performing sellers on Amazon India's marketplace. Here's what sellers need to know about the upcoming Evaluation:
Evaluation Date: The Evaluation is scheduled for April 5, 2024, considering seller activities between January 1, 2024, and March 31, 2024.
STEP Levels: Sellers will be classified into Basic, Standard, Advanced, or Premium levels.
Benefits: Depending on the level achieved, sellers can unlock a variety of benefits, including fee waivers, faster disbursement cycles, priority access to Selling Partner Support, and complimentary SPN (Selling Partner Network) services.
How to Prepare for the Evaluation
Amazon encourages sellers to use this remaining month to enhance their performance and improve their standing in the STEP program. Here's how you can prepare:
Check Your Current Level: Visit the STEP dashboard in Seller Central to view your current level and understand the associated benefits.
Follow Recommendations: The STEP dashboard also provides personalized recommendations to help you improve your performance and prepare for the upcoming Evaluation.
This quarterly Evaluation represents a significant opportunity for Amazon sellers to assess and elevate their operational performance, gaining access to valuable perks that can enhance their selling experience and profitability on the platform.
Also Read: Amazon India Updates Coupon Policy with New Pricing Requirements for Sellers
FAQs for Amazon Sellers Regarding the STEP Program
What is STEP?
STEP is a performance-based benefits program designed to assist Amazon sellers in delivering a superior customer experience and fostering sustainable growth. Through this program, sellers are evaluated quarterly and classified into levels, with each level offering a range of benefits. These benefits include free account management, fee waivers for weight handling and Lightning Deals, shorter payment reserve periods, free A+ page catalog creation, and Service Provider Network credits, among others.
How is my performance evaluated under STEP?
Your performance under the STEP program is evaluated based on several seller-controllable metrics, including Total Cancellation Rate, Total Late Dispatch Rate, Seller Controllable Return Rate, Out of Stock Rate, Prime Listings Customer Views, and for Premium level sellers, Regional In-Stock Rate and Net Sales Volume/Units. These metrics are designed to help you grow your business on Amazon by focusing on areas that directly impact customer satisfaction.
What are the eligibility criteria for STEP evaluation?
To be eligible for STEP evaluation, a seller must fulfill at least 30 orders and carry at least 5 distinct, buyable ASINs in a given quarter. Sellers who meet these criteria will be assigned a level in the subsequent quarter. Those who do not meet these criteria will automatically be placed in the "Standard" level.
How can I grow my business on Amazon through STEP?
You can leverage the STEP program to grow your business by closely monitoring your performance metrics on the STEP dashboard, attending SU webinars for additional tips, participating in seller forums to exchange best practices, and keeping an eye on your registered email for updates on your STEP performance. Improving your level within STEP unlocks more benefits, which can significantly aid in business growth.
What are Premium Plus and Premium Pro Levels?
Premium Plus and Premium Pro are advanced levels within the STEP program, available to sellers who qualify for the 'Premium' level consecutively for three quarters and have net sales of more than Rs. 2 Crores in the last 12 months. Eligible sellers undergo a selection process for these levels, which offer additional benefits. Capacity for these levels is limited, and sellers are added based on availability. Qualifying sellers are given criteria to maintain their status at these levels, with performance thresholds set to ensure continued eligibility. Failure to meet these thresholds may result in being moved back to a lower STEP level.
Also Read: Amazon EU Gears Up for Its Annual Spring Sale in Europe
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
Mar-2024#01
Amazon India has officially announced the forthcoming STEP Quarterly Evaluation, set to take place on April 5, 2024. This critical Evaluation will categorize sellers into one of four distinct STEP levels based on their performance from January 1, 2024, to March 31, 2024. The levels, which include Basic, Standard, Advanced, and Premium, serve as a measure of a seller's success and operational efficiency on the platform.
Key Details of the STEP Evaluation
The STEP (Seller Performance Evaluation) system is designed to encourage and reward high-performing sellers on Amazon India's marketplace. Here's what sellers need to know about the upcoming Evaluation:
Evaluation Date: The Evaluation is scheduled for April 5, 2024, considering seller activities between January 1, 2024, and March 31, 2024.
STEP Levels: Sellers will be classified into Basic, Standard, Advanced, or Premium levels.
Benefits: Depending on the level achieved, sellers can unlock a variety of benefits, including fee waivers, faster disbursement cycles, priority access to Selling Partner Support, and complimentary SPN (Selling Partner Network) services.
How to Prepare for the Evaluation
Amazon encourages sellers to use this remaining month to enhance their performance and improve their standing in the STEP program. Here's how you can prepare:
Check Your Current Level: Visit the STEP dashboard in Seller Central to view your current level and understand the associated benefits.
Follow Recommendations: The STEP dashboard also provides personalized recommendations to help you improve your performance and prepare for the upcoming Evaluation.
This quarterly Evaluation represents a significant opportunity for Amazon sellers to assess and elevate their operational performance, gaining access to valuable perks that can enhance their selling experience and profitability on the platform.
Also Read: Amazon India Updates Coupon Policy with New Pricing Requirements for Sellers
FAQs for Amazon Sellers Regarding the STEP Program
What is STEP?
STEP is a performance-based benefits program designed to assist Amazon sellers in delivering a superior customer experience and fostering sustainable growth. Through this program, sellers are evaluated quarterly and classified into levels, with each level offering a range of benefits. These benefits include free account management, fee waivers for weight handling and Lightning Deals, shorter payment reserve periods, free A+ page catalog creation, and Service Provider Network credits, among others.
How is my performance evaluated under STEP?
Your performance under the STEP program is evaluated based on several seller-controllable metrics, including Total Cancellation Rate, Total Late Dispatch Rate, Seller Controllable Return Rate, Out of Stock Rate, Prime Listings Customer Views, and for Premium level sellers, Regional In-Stock Rate and Net Sales Volume/Units. These metrics are designed to help you grow your business on Amazon by focusing on areas that directly impact customer satisfaction.
What are the eligibility criteria for STEP evaluation?
To be eligible for STEP evaluation, a seller must fulfill at least 30 orders and carry at least 5 distinct, buyable ASINs in a given quarter. Sellers who meet these criteria will be assigned a level in the subsequent quarter. Those who do not meet these criteria will automatically be placed in the "Standard" level.
How can I grow my business on Amazon through STEP?
You can leverage the STEP program to grow your business by closely monitoring your performance metrics on the STEP dashboard, attending SU webinars for additional tips, participating in seller forums to exchange best practices, and keeping an eye on your registered email for updates on your STEP performance. Improving your level within STEP unlocks more benefits, which can significantly aid in business growth.
What are Premium Plus and Premium Pro Levels?
Premium Plus and Premium Pro are advanced levels within the STEP program, available to sellers who qualify for the 'Premium' level consecutively for three quarters and have net sales of more than Rs. 2 Crores in the last 12 months. Eligible sellers undergo a selection process for these levels, which offer additional benefits. Capacity for these levels is limited, and sellers are added based on availability. Qualifying sellers are given criteria to maintain their status at these levels, with performance thresholds set to ensure continued eligibility. Failure to meet these thresholds may result in being moved back to a lower STEP level.
Also Read: Amazon EU Gears Up for Its Annual Spring Sale in Europe
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.