Amazon Introduces Up to 25 Percent MCF Fulfillment Fee Savings and Prime Delivery for US Online Stores
New Amazon Multi-Channel Fulfillment benefits allow eligible US merchants to offer Prime delivery on their own websites and reduce fulfillment costs through a six-month pricing program
By ChannelMAX Staff Writer
Oct-2026#07
Online sellers in the United States now have new opportunities to improve their delivery experience and reduce order fulfillment expenses. Merchants using Amazon Multi-Channel Fulfillment (MCF) can offer Prime delivery on their own ecommerce websites without paying an additional program fee. They can also access fulfillment fee savings of up to 25 percent through a new pricing initiative.
The benefits were outlined in an official Amazon Seller Central announcement titled Save up to 25 Percent on Fulfillment Fees with Amazon Supply Chain Services. Both offerings are available to new and existing MCF merchants selling in the United States. The initiatives are designed to help businesses use Amazon's logistics network to fulfill orders placed outside the Amazon marketplace.
For sellers operating Shopify stores, independent ecommerce websites, and other sales channels, the update could provide opportunities to improve delivery speed, build customer confidence, and lower operating costs.
Also Read: Amazon FBA Sellers Can Now Customize Partial Refunds Based on Customer Return Reasons
Prime Delivery Now Available on Merchants' Own Websites
One of the major changes allows MCF merchants to display a Prime delivery option directly on their ecommerce websites. Eligible products can carry the Prime badge on product pages, giving shoppers access to Amazon's familiar delivery experience without requiring them to complete their purchases on Amazon.com.
Amazon handles the fulfillment of eligible orders using inventory stored within its logistics network. Importantly, merchants continue managing several essential parts of their businesses, including payment processing, order management, returns, and customer service.
Order confirmations and shipment tracking information also continue to come directly from the merchant. Amazon says the Prime delivery option does not carry an additional program fee beyond standard MCF fulfillment charges. However, sellers should understand that this does not mean fulfillment itself is free. Standard MCF fees still apply to orders processed through Amazon's logistics network.
Faster Integration for Shopify Merchants
Amazon is also simplifying the process of introducing Prime delivery on independent ecommerce stores. According to the Seller Central announcement, adding Prime delivery through the new integration is more than 70 percent faster on average than setting up standalone Buy with Prime.
The integration does not require merchants to change their existing store policies. Shopify merchants can get started through the Amazon MCF and Buy with Prime app for Shopify. Amazon also plans to expand integration options through its Selling Partner API and technology partners, including Fulfil, LingXing, and WebBee. These additional integrations could make the service accessible to more merchants using different ecommerce platforms and order management systems.
New MCF Preferred Pricing Program Offers Up to 25 Percent Savings
Alongside the Prime delivery option, Amazon has introduced the MCF Preferred Pricing Program to help merchants reduce their fulfillment expenses. Under the program, eligible merchants can receive a 15 percent discount on qualifying MCF outbound fulfillment fees during their first six months, along with additional Fulfillment by Amazon credits.
The combined value of discounts and credits can provide savings of up to 25 percent, depending on the applicable program terms. Amazon's published program details include an FBA credit of one dollar per qualifying MCF unit, subject to a maximum credit limit of 50,000 dollars.
The program supports MCF fulfillment activity across multiple sales channels, including independent websites, online marketplaces, and social commerce platforms. For businesses processing substantial order volumes, these incentives could result in meaningful savings over the initial six-month period. For example, a merchant with 2,000 dollars in eligible monthly MCF fulfillment fees could save approximately 300 dollars per month through a 15 percent fulfillment fee discount.
Over six months, this would represent approximately 1,800 dollars in direct fee savings, assuming the same eligible fulfillment expenses each month. Additional FBA credits could increase the overall financial benefit for qualifying merchants. These figures are illustrative. Actual savings depend on eligibility, shipping volume, fulfillment charges, and the program's credit conditions.
Ongoing Discounts After the Initial Six Months
The savings opportunity may continue after the introductory period. Amazon says merchants completing the six-month Preferred Pricing Program can transition into an ongoing savings structure based on their MCF shipping volume.
However, sellers must satisfy the applicable requirements for the subsequent program. Under the ongoing pricing arrangement, savings scale according to the merchant's MCF fulfillment volume. This means sellers shipping more qualifying orders may receive greater benefits, depending on the applicable pricing tiers.
Amazon also states that the program has no contracts or long-term commitments. Eligible merchants can enroll through Seller Central with a single click. Applicable discounts are then applied automatically when qualifying orders are shipped.
Who Is Eligible for the MCF Preferred Pricing Program?
Amazon's program guidelines outline several eligibility routes for merchants interested in the six-month pricing benefits. Qualifying activities may include shipping at least 100 MCF units under the New Seller Incentive program, activating an eligible MCF API integration, or meeting specified FBA and MCF shipping-volume requirements.
Eligibility can depend on the merchant's existing fulfillment activity and the conditions associated with the program invitation. Amazon's published guidelines also indicate that eligible sellers generally have 30 days from receiving their invitation to enroll. Merchants should review their individual Seller Central eligibility information before assuming they qualify for the discounts.
How Amazon Sellers Can Benefit
The latest MCF initiatives may be particularly useful for sellers expanding beyond Amazon.com. Merchants who already maintain inventory in Amazon's fulfillment network can use that inventory to serve customers shopping through their own websites and other supported channels.
This can reduce the operational complexity of maintaining separate fulfillment arrangements for different storefronts. The Prime delivery option may also help independent stores address a common ecommerce challenge: convincing shoppers that orders will arrive quickly and reliably.
Displaying a recognized delivery badge could improve customer confidence, although the effect on conversion rates will vary by store and customer audience. Meanwhile, discounted MCF fulfillment fees may help sellers protect profit margins, particularly when shipping expenses represent a significant portion of their operating costs.
For merchants using Shopify, the combination of Prime delivery and discounted fulfillment could make it easier to develop a direct-to-consumer sales channel while continuing to sell through Amazon. Amazon has also highlighted operational benefits associated with using a shared inventory pool for FBA and MCF.
According to figures released by the company in September 2026, merchants using shared inventory experienced an average 19 percent reduction in out-of-stock rates and a 12 percent improvement in inventory turnover.
Amazon also reported that more than 40 percent of eligible orders among early adopters shipped with Prime delivery. These are company-reported results and should not be interpreted as guaranteed outcomes for every merchant.
What Sellers Should Check Before Enrolling
Before joining the Preferred Pricing Program or enabling Prime delivery, sellers should review their current fulfillment expenses and eligibility. Important considerations include product dimensions and weight, monthly order volume, inventory availability, fulfillment fee categories, and the delivery options available to customers.
Sellers should also confirm which products qualify for Prime delivery and whether their ecommerce platform supports the required integration. The introductory discounts should not automatically be treated as permanent savings. Merchants should examine the ongoing pricing structure that applies after the initial six months.
Similarly, FBA credits should be reviewed against their applicable conditions, including how they can be used and whether expiration rules apply. Merchants selling across several channels may find it useful to calculate their total monthly fulfillment costs before and after the discount. This will provide a clearer picture of whether the new pricing structure offers meaningful financial benefits.
How to Get Started
US merchants interested in the offerings can begin by reviewing their MCF account and the available program details in Amazon Seller Central. Existing MCF users can check their eligibility for the Preferred Pricing Program and follow the enrollment instructions.
New merchants may first need to establish their MCF fulfillment setup and ensure that suitable inventory is available within Amazon's logistics network. Shopify merchants interested in Prime delivery can explore the Amazon MCF and Buy with Prime app.
Sellers using other platforms should watch for additional integration options through the Selling Partner API and supported technology partners. Merchants should also review Amazon's official guidance on Multi-Channel Fulfillment 2026 Preferred Pricing and Prime delivery for ecommerce websites.
Conclusion
Amazon's latest Multi-Channel Fulfillment initiatives offer US ecommerce merchants an opportunity to combine faster delivery options with lower fulfillment expenses.
The introduction of Prime delivery on independent websites could help sellers provide a more familiar shopping experience, while the Preferred Pricing Program offers potential cost savings during the first six months and, for qualifying merchants, beyond.
For businesses seeking to expand their direct-to-consumer operations without building a separate logistics infrastructure, these offerings are worth evaluating.
The ability to fulfill orders from a shared inventory pool could also simplify inventory management and reduce the need to maintain separate stock across multiple fulfillment providers. However, the financial benefits will depend on each merchant's order volume, product characteristics, eligibility, and existing fulfillment costs.
Sellers should carefully review the program terms, verify their eligibility in Seller Central, and compare their current expenses before enrolling.
Also Read: Black Friday and Cyber Monday 2026: Amazon Sellers Must Submit Deals by October 20
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Oct-2026#07
Online sellers in the United States now have new opportunities to improve their delivery experience and reduce order fulfillment expenses. Merchants using Amazon Multi-Channel Fulfillment (MCF) can offer Prime delivery on their own ecommerce websites without paying an additional program fee. They can also access fulfillment fee savings of up to 25 percent through a new pricing initiative.
The benefits were outlined in an official Amazon Seller Central announcement titled Save up to 25 Percent on Fulfillment Fees with Amazon Supply Chain Services. Both offerings are available to new and existing MCF merchants selling in the United States. The initiatives are designed to help businesses use Amazon's logistics network to fulfill orders placed outside the Amazon marketplace.
For sellers operating Shopify stores, independent ecommerce websites, and other sales channels, the update could provide opportunities to improve delivery speed, build customer confidence, and lower operating costs.
Also Read: Amazon FBA Sellers Can Now Customize Partial Refunds Based on Customer Return Reasons
Prime Delivery Now Available on Merchants' Own Websites
One of the major changes allows MCF merchants to display a Prime delivery option directly on their ecommerce websites. Eligible products can carry the Prime badge on product pages, giving shoppers access to Amazon's familiar delivery experience without requiring them to complete their purchases on Amazon.com.
Amazon handles the fulfillment of eligible orders using inventory stored within its logistics network. Importantly, merchants continue managing several essential parts of their businesses, including payment processing, order management, returns, and customer service.
Order confirmations and shipment tracking information also continue to come directly from the merchant. Amazon says the Prime delivery option does not carry an additional program fee beyond standard MCF fulfillment charges. However, sellers should understand that this does not mean fulfillment itself is free. Standard MCF fees still apply to orders processed through Amazon's logistics network.
Faster Integration for Shopify Merchants
Amazon is also simplifying the process of introducing Prime delivery on independent ecommerce stores. According to the Seller Central announcement, adding Prime delivery through the new integration is more than 70 percent faster on average than setting up standalone Buy with Prime.
The integration does not require merchants to change their existing store policies. Shopify merchants can get started through the Amazon MCF and Buy with Prime app for Shopify. Amazon also plans to expand integration options through its Selling Partner API and technology partners, including Fulfil, LingXing, and WebBee. These additional integrations could make the service accessible to more merchants using different ecommerce platforms and order management systems.
New MCF Preferred Pricing Program Offers Up to 25 Percent Savings
Alongside the Prime delivery option, Amazon has introduced the MCF Preferred Pricing Program to help merchants reduce their fulfillment expenses. Under the program, eligible merchants can receive a 15 percent discount on qualifying MCF outbound fulfillment fees during their first six months, along with additional Fulfillment by Amazon credits.
The combined value of discounts and credits can provide savings of up to 25 percent, depending on the applicable program terms. Amazon's published program details include an FBA credit of one dollar per qualifying MCF unit, subject to a maximum credit limit of 50,000 dollars.
The program supports MCF fulfillment activity across multiple sales channels, including independent websites, online marketplaces, and social commerce platforms. For businesses processing substantial order volumes, these incentives could result in meaningful savings over the initial six-month period. For example, a merchant with 2,000 dollars in eligible monthly MCF fulfillment fees could save approximately 300 dollars per month through a 15 percent fulfillment fee discount.
Over six months, this would represent approximately 1,800 dollars in direct fee savings, assuming the same eligible fulfillment expenses each month. Additional FBA credits could increase the overall financial benefit for qualifying merchants. These figures are illustrative. Actual savings depend on eligibility, shipping volume, fulfillment charges, and the program's credit conditions.
Ongoing Discounts After the Initial Six Months
The savings opportunity may continue after the introductory period. Amazon says merchants completing the six-month Preferred Pricing Program can transition into an ongoing savings structure based on their MCF shipping volume.
However, sellers must satisfy the applicable requirements for the subsequent program. Under the ongoing pricing arrangement, savings scale according to the merchant's MCF fulfillment volume. This means sellers shipping more qualifying orders may receive greater benefits, depending on the applicable pricing tiers.
Amazon also states that the program has no contracts or long-term commitments. Eligible merchants can enroll through Seller Central with a single click. Applicable discounts are then applied automatically when qualifying orders are shipped.
Who Is Eligible for the MCF Preferred Pricing Program?
Amazon's program guidelines outline several eligibility routes for merchants interested in the six-month pricing benefits. Qualifying activities may include shipping at least 100 MCF units under the New Seller Incentive program, activating an eligible MCF API integration, or meeting specified FBA and MCF shipping-volume requirements.
Eligibility can depend on the merchant's existing fulfillment activity and the conditions associated with the program invitation. Amazon's published guidelines also indicate that eligible sellers generally have 30 days from receiving their invitation to enroll. Merchants should review their individual Seller Central eligibility information before assuming they qualify for the discounts.
How Amazon Sellers Can Benefit
The latest MCF initiatives may be particularly useful for sellers expanding beyond Amazon.com. Merchants who already maintain inventory in Amazon's fulfillment network can use that inventory to serve customers shopping through their own websites and other supported channels.
This can reduce the operational complexity of maintaining separate fulfillment arrangements for different storefronts. The Prime delivery option may also help independent stores address a common ecommerce challenge: convincing shoppers that orders will arrive quickly and reliably.
Displaying a recognized delivery badge could improve customer confidence, although the effect on conversion rates will vary by store and customer audience. Meanwhile, discounted MCF fulfillment fees may help sellers protect profit margins, particularly when shipping expenses represent a significant portion of their operating costs.
For merchants using Shopify, the combination of Prime delivery and discounted fulfillment could make it easier to develop a direct-to-consumer sales channel while continuing to sell through Amazon. Amazon has also highlighted operational benefits associated with using a shared inventory pool for FBA and MCF.
According to figures released by the company in September 2026, merchants using shared inventory experienced an average 19 percent reduction in out-of-stock rates and a 12 percent improvement in inventory turnover.
Amazon also reported that more than 40 percent of eligible orders among early adopters shipped with Prime delivery. These are company-reported results and should not be interpreted as guaranteed outcomes for every merchant.
What Sellers Should Check Before Enrolling
Before joining the Preferred Pricing Program or enabling Prime delivery, sellers should review their current fulfillment expenses and eligibility. Important considerations include product dimensions and weight, monthly order volume, inventory availability, fulfillment fee categories, and the delivery options available to customers.
Sellers should also confirm which products qualify for Prime delivery and whether their ecommerce platform supports the required integration. The introductory discounts should not automatically be treated as permanent savings. Merchants should examine the ongoing pricing structure that applies after the initial six months.
Similarly, FBA credits should be reviewed against their applicable conditions, including how they can be used and whether expiration rules apply. Merchants selling across several channels may find it useful to calculate their total monthly fulfillment costs before and after the discount. This will provide a clearer picture of whether the new pricing structure offers meaningful financial benefits.
How to Get Started
US merchants interested in the offerings can begin by reviewing their MCF account and the available program details in Amazon Seller Central. Existing MCF users can check their eligibility for the Preferred Pricing Program and follow the enrollment instructions.
New merchants may first need to establish their MCF fulfillment setup and ensure that suitable inventory is available within Amazon's logistics network. Shopify merchants interested in Prime delivery can explore the Amazon MCF and Buy with Prime app.
Sellers using other platforms should watch for additional integration options through the Selling Partner API and supported technology partners. Merchants should also review Amazon's official guidance on Multi-Channel Fulfillment 2026 Preferred Pricing and Prime delivery for ecommerce websites.
Conclusion
Amazon's latest Multi-Channel Fulfillment initiatives offer US ecommerce merchants an opportunity to combine faster delivery options with lower fulfillment expenses.
The introduction of Prime delivery on independent websites could help sellers provide a more familiar shopping experience, while the Preferred Pricing Program offers potential cost savings during the first six months and, for qualifying merchants, beyond.
For businesses seeking to expand their direct-to-consumer operations without building a separate logistics infrastructure, these offerings are worth evaluating.
The ability to fulfill orders from a shared inventory pool could also simplify inventory management and reduce the need to maintain separate stock across multiple fulfillment providers. However, the financial benefits will depend on each merchant's order volume, product characteristics, eligibility, and existing fulfillment costs.
Sellers should carefully review the program terms, verify their eligibility in Seller Central, and compare their current expenses before enrolling.
Also Read: Black Friday and Cyber Monday 2026: Amazon Sellers Must Submit Deals by October 20
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.