Amazon Introduces URL-Based Product Listings for Sellers Using Generative AI
Amazon Unveils URL-Based Product Listings to Boost Discoverability and Conversion
By ChannelMAX Staff Writer
Mar-2024#11
Amazon has announced a significant update that promises to revolutionize the way sellers create product listings on the platform. In an official blog, Amazon VP Dharmesh Mehta has shared insights on how generative AI is set to transform the seller experience by allowing the creation of product detail pages with just a URL.
Time and Effort Savings for Sellers
According to Mehta, "More than 100,000 of Amazon's selling partners have already used one or more of our generative AI listing tools", which has led to a substantial reduction in the time and effort required to create product listings on Amazon. This innovation is particularly beneficial for small businesses and individual sellers who can now focus more on product development and less on the intricacies of online listing.
Enhanced Product Discoverability
The AI-generated listings have been found to be clearer, more accurate, and detailed, leading to better discoverability of products on Amazon's platform. Mehta emphasizes the importance of this feature, stating, "We've compared the AI-generated content to non-AI generated content and found improvements across measures of clarity, accuracy, and detail, which can increase a product's discoverability when customers search in Amazon's store". This is crucial for sellers aiming to attract the right customers and increase sales.
Also Read: Amazon Launches Rufus: A Cutting-Edge Generative AI Shopping Assistant
Improved Listing Quality and Conversion Rates
Early feedback from sellers indicates that AI-generated product listings not only improve the quality of the listings but also positively impact conversion rates. Amazon encourages sellers to review AI-generated listings to ensure they meet the platform's standards and accurately represent their products.
Streamlined Listing Creation Process
The new generative AI tool is designed to make the listing creation process more efficient. By providing a URL from their direct-to-consumer website, sellers can now have Amazon's AI automatically parse and create engaging listings that resonate with customers.
Leveraging AI for Targeted Marketing
Sellers are advised to consider their target market and use specific product information along with targeted keywords to enrich their listings. This approach can help reach more customers and increase sales. Additionally, integrating generative AI with tools can automate and scale advertising campaigns, further driving sales and expanding reach.
The Future of Amazon Selling Partners and AI
Amazon's commitment to innovation is evident as it continues to develop new AI tools and capabilities. Mehta expresses optimism about the future, stating, "As more sellers leverage the technology to enhance their own product listing experience, we will provide them with increasingly relevant results, reducing effort for sellers while improving the efficacy of generated listings." This ongoing partnership with small businesses is aimed at creating an exceptional shopping and selling experience on Amazon's platform.
The new URL-based product listing feature is starting to roll out. It will soon be available to U.S. sellers, marking a new chapter in the e-commerce giant's efforts to support its selling partners through cutting-edge technology.
Also Read: Amazon Unveils AI-Driven Image Generation to Amplify Ad Efficiency for Sellers
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
Mar-2024#11
Amazon has announced a significant update that promises to revolutionize the way sellers create product listings on the platform. In an official blog, Amazon VP Dharmesh Mehta has shared insights on how generative AI is set to transform the seller experience by allowing the creation of product detail pages with just a URL.
Time and Effort Savings for Sellers
According to Mehta, "More than 100,000 of Amazon's selling partners have already used one or more of our generative AI listing tools", which has led to a substantial reduction in the time and effort required to create product listings on Amazon. This innovation is particularly beneficial for small businesses and individual sellers who can now focus more on product development and less on the intricacies of online listing.
Enhanced Product Discoverability
The AI-generated listings have been found to be clearer, more accurate, and detailed, leading to better discoverability of products on Amazon's platform. Mehta emphasizes the importance of this feature, stating, "We've compared the AI-generated content to non-AI generated content and found improvements across measures of clarity, accuracy, and detail, which can increase a product's discoverability when customers search in Amazon's store". This is crucial for sellers aiming to attract the right customers and increase sales.
Also Read: Amazon Launches Rufus: A Cutting-Edge Generative AI Shopping Assistant
Improved Listing Quality and Conversion Rates
Early feedback from sellers indicates that AI-generated product listings not only improve the quality of the listings but also positively impact conversion rates. Amazon encourages sellers to review AI-generated listings to ensure they meet the platform's standards and accurately represent their products.
Streamlined Listing Creation Process
The new generative AI tool is designed to make the listing creation process more efficient. By providing a URL from their direct-to-consumer website, sellers can now have Amazon's AI automatically parse and create engaging listings that resonate with customers.
Leveraging AI for Targeted Marketing
Sellers are advised to consider their target market and use specific product information along with targeted keywords to enrich their listings. This approach can help reach more customers and increase sales. Additionally, integrating generative AI with tools can automate and scale advertising campaigns, further driving sales and expanding reach.
The Future of Amazon Selling Partners and AI
Amazon's commitment to innovation is evident as it continues to develop new AI tools and capabilities. Mehta expresses optimism about the future, stating, "As more sellers leverage the technology to enhance their own product listing experience, we will provide them with increasingly relevant results, reducing effort for sellers while improving the efficacy of generated listings." This ongoing partnership with small businesses is aimed at creating an exceptional shopping and selling experience on Amazon's platform.
The new URL-based product listing feature is starting to roll out. It will soon be available to U.S. sellers, marking a new chapter in the e-commerce giant's efforts to support its selling partners through cutting-edge technology.
Also Read: Amazon Unveils AI-Driven Image Generation to Amplify Ad Efficiency for Sellers
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.