Amazon offers Outlet deals to boost Labor Day sales
By ChannelMAX Staff Writer
Aug-2025#21
Amazon has announced through Seller Central that sellers can take advantage of Outlet deals to drive sales during the upcoming Labor Day shopping period. The special promotion will run from August 22 to September 1, 2025, giving sellers a chance to move excess inventory while benefiting from enhanced visibility and traffic.
Increased visibility through Outlet
Excess inventory deals discounted by at least 15 percent will qualify for placement on Amazon’s dedicated Labor Day Outlet landing page. This placement will be supported by mobile push notifications and targeted email campaigns, directing customers straight to Outlet deals. By participating, sellers can increase exposure for their products during a high-traffic shopping event and clear slow-moving stock more effectively.
Also Read: Amazon expands Vine program to include heavy and bulky FBA products
How to create an Outlet deal
Amazon has provided a simple process for creating new Outlet deals.
Sellers need to:
* Go to Inventory and select FBA Inventory
* Use the Recommendation filter to choose Create outlet deal
* Click Create outlet deal under the Recommended action column
* Review the suggested price, ensuring a minimum 15 percent discount
* Submit the deal for approval
Why this update matters
Seasonal events such as Labor Day are key opportunities for sellers to attract new customers, speed up sales cycles, and reduce storage costs linked to unsold inventory. Outlet deals not only help sellers offer competitive prices but also benefit from Amazon’s direct marketing push through notifications and emails. This makes it an effective way to balance inventory and generate higher sales during a major retail period.
The Seller Central announcement highlights Amazon’s effort to support sellers in maximizing seasonal opportunities. With increased visibility, marketing support, and simple deal creation steps, the Outlet program for Labor Day 2025 presents a strong chance for sellers to improve sales performance while managing excess stock efficiently. Sellers are encouraged to act quickly to take advantage of this limited-time opportunity.
Also Read: Amazon Prepares Sellers for Holiday Shopping Season
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
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