Amazon Sellers! Get Ready for Prime Day 2024: Key Deadlines and Strategies
Inventory and Deals Preparation is Crucial for Prime Day Success
Staff Writer
As Amazon gears up for Prime Day 2024, sellers are advised to take critical steps to ensure they are fully prepared for one of the year's biggest shopping events. Amazon has officially updated its Seller Central platform with important FBA inventory and deal creation information.
FBA Inventory Must Arrive by June 20, 2024
Sellers should prioritize sending in their FBA inventory to ensure it arrives at Amazon's fulfilment centres by June 20, 2024. It is recommended to ship inventory well in advance to mitigate potential delays due to logistics, customs, or carrier issues. Sellers are encouraged to check their recommended replenishment quantity and be aware of restocking limits, which may vary by storage type.
Also Read: Prime Day 2024: Anticipation Builds as Amazon Invites Sellers to Submit Deals
Deal Creation Deadline: May 3, 2024
To participate in the Prime Day sale, sellers must create deals by May 3, 2024. To be eligible for deal creation, sellers need to ensure that their account has a rating of more than four stars and that their products also have a rating of more than 4. Deals can be created from a list of eligible products found in the Select Products tab of the Deals dashboard, which is refreshed weekly.
Prime Exclusive Discounts and More
Sellers have the flexibility to create Prime Exclusive Discounts at any time before or during the sales event, as long as the eligibility criteria for Prime Day are met. Amazon encourages sellers to stay tuned for more updates on Prime Day 2024 in the coming months.
Marketing and Strategy Tips for Sellers
To maximize the impact of Prime Day, sellers should focus on their top-selling products. Authentic reviews are crucial, and Amazon's strict review policies favour credible sellers. Video marketing, especially short-form videos, has become a leading trend in 2024 and should be utilized. Sellers are also advised to use the Prime Day seller social tool kit to engage followers and prepare for at least a 200% increase in daily campaign spending to remain competitive.
Post-Prime Day Strategies
After Prime Day, sellers must analyze sales data to understand customer preferences and successful products. Keeping the brand top of mind and leveraging consumer interest can lead to sustained success. Sponsored Ads and Display Ads can be used for reselling, upselling, and cross-selling to existing customers while retargeting potential buyers. Evaluating campaigns post-event is essential to identify successful ads and strategies.
In conclusion, Amazon sellers should act promptly to prepare their inventory and deals for Prime Day 2024. By following Amazon's guidelines and deadlines and implementing effective marketing strategies, sellers can look forward to a successful sales event.
Also Read: Amazon Introduces a Transition Period for New FBA Low-Inventory-Level Fees
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Staff Writer
As Amazon gears up for Prime Day 2024, sellers are advised to take critical steps to ensure they are fully prepared for one of the year's biggest shopping events. Amazon has officially updated its Seller Central platform with important FBA inventory and deal creation information.
FBA Inventory Must Arrive by June 20, 2024
Sellers should prioritize sending in their FBA inventory to ensure it arrives at Amazon's fulfilment centres by June 20, 2024. It is recommended to ship inventory well in advance to mitigate potential delays due to logistics, customs, or carrier issues. Sellers are encouraged to check their recommended replenishment quantity and be aware of restocking limits, which may vary by storage type.
Also Read: Prime Day 2024: Anticipation Builds as Amazon Invites Sellers to Submit Deals
Deal Creation Deadline: May 3, 2024
To participate in the Prime Day sale, sellers must create deals by May 3, 2024. To be eligible for deal creation, sellers need to ensure that their account has a rating of more than four stars and that their products also have a rating of more than 4. Deals can be created from a list of eligible products found in the Select Products tab of the Deals dashboard, which is refreshed weekly.
Prime Exclusive Discounts and More
Sellers have the flexibility to create Prime Exclusive Discounts at any time before or during the sales event, as long as the eligibility criteria for Prime Day are met. Amazon encourages sellers to stay tuned for more updates on Prime Day 2024 in the coming months.
Marketing and Strategy Tips for Sellers
To maximize the impact of Prime Day, sellers should focus on their top-selling products. Authentic reviews are crucial, and Amazon's strict review policies favour credible sellers. Video marketing, especially short-form videos, has become a leading trend in 2024 and should be utilized. Sellers are also advised to use the Prime Day seller social tool kit to engage followers and prepare for at least a 200% increase in daily campaign spending to remain competitive.
Post-Prime Day Strategies
After Prime Day, sellers must analyze sales data to understand customer preferences and successful products. Keeping the brand top of mind and leveraging consumer interest can lead to sustained success. Sponsored Ads and Display Ads can be used for reselling, upselling, and cross-selling to existing customers while retargeting potential buyers. Evaluating campaigns post-event is essential to identify successful ads and strategies.
In conclusion, Amazon sellers should act promptly to prepare their inventory and deals for Prime Day 2024. By following Amazon's guidelines and deadlines and implementing effective marketing strategies, sellers can look forward to a successful sales event.
Also Read: Amazon Introduces a Transition Period for New FBA Low-Inventory-Level Fees
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.