Amazon Simplifies Seller Feedback with Star-Only Ratings
New update aims to boost rating volume and accuracy for sellers
Amazon has announced a new update to its seller feedback system, allowing customers to leave star-only ratings without the need to write detailed feedback. The change, which takes effect from August 4, is designed to make it easier for buyers to rate their experience and help sellers collect more feedback quickly.
A Faster, Easier Feedback Process
With this update, customers can now submit a simple star rating for their experience with a seller, making the feedback process much faster. While customers still have the option to add written feedback, many are expected to choose the new, simpler method. Amazon’s initial tests show that this change encourages more customers—especially those who had a positive experience but wouldn’t have written a review—to leave feedback. As a result, sellers could see an increase in their average ratings.
Also Read: Amazon Stretches Maximum Box Length for FBA Shipments in the US
Extra Steps for Low Ratings
To help ensure fairness, customers who wish to leave a rating below four stars must select a reason before submitting their feedback. Amazon will review these reasons and remove any that are not related to seller performance, such as dissatisfaction with a product. This step aims to prevent sellers from being rated unfairly for issues outside their control.
Automatic Protection from Abusive Feedback
Amazon has also strengthened its system to detect and remove abusive feedback automatically. Sellers do not need to take action if inappropriate comments are found. However, if a seller feels that a rating is abusive and it has not been removed automatically, they can request a review through the Report a Violation option.
The update was announced on Amazon’s Seller Central platform, reflecting Amazon’s ongoing commitment to supporting seller performance and transparency. The new system is expected to help sellers better monitor and improve their service by collecting more reliable and relevant feedback.
Key Points for Sellers
Sellers should be aware that the new star-only feedback feature may lead to a rise in overall ratings, as more satisfied customers are likely to participate. Regularly monitoring feedback and using the available review tools can help maintain a strong reputation on the platform. The improved feedback system also provides greater protection against unfair or irrelevant ratings.
Amazon’s introduction of star-only ratings is a significant move to simplify the seller feedback process and improve rating accuracy. By making it easier for customers to provide feedback and adding safeguards against unfair ratings, the update benefits both sellers and buyers. For more information and to monitor your feedback, sellers can visit the Monitor Feedback and Performance section on Seller Central.
Also Read: Amazon Launches New Guide to Simplify Brand Registry Enrollment
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Aug-2025#05
Amazon has announced a new update to its seller feedback system, allowing customers to leave star-only ratings without the need to write detailed feedback. The change, which takes effect from August 4, is designed to make it easier for buyers to rate their experience and help sellers collect more feedback quickly.
A Faster, Easier Feedback Process
With this update, customers can now submit a simple star rating for their experience with a seller, making the feedback process much faster. While customers still have the option to add written feedback, many are expected to choose the new, simpler method. Amazon’s initial tests show that this change encourages more customers—especially those who had a positive experience but wouldn’t have written a review—to leave feedback. As a result, sellers could see an increase in their average ratings.
Also Read: Amazon Stretches Maximum Box Length for FBA Shipments in the US
Extra Steps for Low Ratings
To help ensure fairness, customers who wish to leave a rating below four stars must select a reason before submitting their feedback. Amazon will review these reasons and remove any that are not related to seller performance, such as dissatisfaction with a product. This step aims to prevent sellers from being rated unfairly for issues outside their control.
Automatic Protection from Abusive Feedback
Amazon has also strengthened its system to detect and remove abusive feedback automatically. Sellers do not need to take action if inappropriate comments are found. However, if a seller feels that a rating is abusive and it has not been removed automatically, they can request a review through the Report a Violation option.
The update was announced on Amazon’s Seller Central platform, reflecting Amazon’s ongoing commitment to supporting seller performance and transparency. The new system is expected to help sellers better monitor and improve their service by collecting more reliable and relevant feedback.
Key Points for Sellers
Sellers should be aware that the new star-only feedback feature may lead to a rise in overall ratings, as more satisfied customers are likely to participate. Regularly monitoring feedback and using the available review tools can help maintain a strong reputation on the platform. The improved feedback system also provides greater protection against unfair or irrelevant ratings.
Amazon’s introduction of star-only ratings is a significant move to simplify the seller feedback process and improve rating accuracy. By making it easier for customers to provide feedback and adding safeguards against unfair ratings, the update benefits both sellers and buyers. For more information and to monitor your feedback, sellers can visit the Monitor Feedback and Performance section on Seller Central.
Also Read: Amazon Launches New Guide to Simplify Brand Registry Enrollment
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.