Amazon to host live webinar on Global Logistics setup for sellers expanding cross-border trade
Seller Central update highlights April 29 session covering AGL account setup, freight options and global fulfilment routes
By ChannelMAX Staff Writer
April-2026#21
Amazon has announced a new live webinar aimed at helping sellers simplify cross-border shipping and expand into international markets, according to an update published on Seller Central. The session, part of its ongoing “Webinar Wednesday” initiative, will focus on how to get started with Amazon Global Logistics and optimise end-to-end supply chain operations.
The webinar, scheduled for April 29 at 10 a.m. Pacific Time, is designed for sellers at all levels and will include a live demonstration along with a Q&A session to address seller queries.
What the webinar will cover
The session will guide sellers through the process of setting up an Amazon Global Logistics account, a key step for businesses looking to manage international shipments more efficiently.
Amazon said the webinar will also explain how sellers can use its logistics network to move goods from manufacturing hubs in China and Vietnam to fulfilment centres across major global markets, including the United States, Europe and Japan.
Participants will get insights into both ocean and air freight options, helping them choose the most cost-effective and time-efficient shipping methods based on their business needs.
Also Read: Amazon expands Pet Days into five-day sale, targets surge in pet care spending
Understanding Amazon Global Logistics for sellers
Amazon Global Logistics is designed to streamline cross-border shipping by integrating freight services with Amazon’s fulfilment network. For sellers, this means fewer intermediaries, better visibility of shipments and improved control over inventory movement.
With global e-commerce demand continuing to rise, logistics has become a critical factor in maintaining competitive pricing and ensuring timely delivery. By using Amazon’s logistics ecosystem, sellers can reduce delays, minimise errors and scale operations across multiple regions.
Why this matters for Indian and global sellers
For Indian sellers, especially those looking to expand exports, understanding global logistics frameworks is increasingly important. The webinar offers a practical opportunity to learn how to navigate international shipping challenges, manage customs processes and optimise costs.
Sellers targeting markets like the US and EU can benefit from Amazon’s integrated logistics solutions, which are designed to reduce complexity in cross-border trade. This is particularly useful for small and medium businesses that may not have access to large-scale logistics infrastructure.
Additional benefits and access details
Amazon noted that all registered participants will receive a recording of the webinar along with presentation materials via email. This allows sellers to revisit key concepts and implement strategies at their own pace.
The company has also directed sellers to its Amazon Global Logistics program portal for further information, tools and resources related to international shipping and fulfilment.
The latest Seller Central update highlights Amazon’s continued focus on educating sellers and simplifying global expansion through structured learning sessions. By attending this webinar, sellers can gain practical knowledge on logistics setup, shipping strategies and market entry pathways.
For businesses aiming to grow beyond domestic markets, understanding Amazon Global Logistics can be a crucial step. The session not only offers technical guidance but also helps sellers make informed decisions that can improve efficiency, reduce costs and unlock new revenue opportunities in international e-commerce.
Also Read: Amazon expands MCF Shopify app to Europe, Japan and Canada
Disclaimer:
Amazon is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
April-2026#21
Amazon has announced a new live webinar aimed at helping sellers simplify cross-border shipping and expand into international markets, according to an update published on Seller Central. The session, part of its ongoing “Webinar Wednesday” initiative, will focus on how to get started with Amazon Global Logistics and optimise end-to-end supply chain operations.
The webinar, scheduled for April 29 at 10 a.m. Pacific Time, is designed for sellers at all levels and will include a live demonstration along with a Q&A session to address seller queries.
What the webinar will cover
The session will guide sellers through the process of setting up an Amazon Global Logistics account, a key step for businesses looking to manage international shipments more efficiently.
Amazon said the webinar will also explain how sellers can use its logistics network to move goods from manufacturing hubs in China and Vietnam to fulfilment centres across major global markets, including the United States, Europe and Japan.
Participants will get insights into both ocean and air freight options, helping them choose the most cost-effective and time-efficient shipping methods based on their business needs.
Also Read: Amazon expands Pet Days into five-day sale, targets surge in pet care spending
Understanding Amazon Global Logistics for sellers
Amazon Global Logistics is designed to streamline cross-border shipping by integrating freight services with Amazon’s fulfilment network. For sellers, this means fewer intermediaries, better visibility of shipments and improved control over inventory movement.
With global e-commerce demand continuing to rise, logistics has become a critical factor in maintaining competitive pricing and ensuring timely delivery. By using Amazon’s logistics ecosystem, sellers can reduce delays, minimise errors and scale operations across multiple regions.
Why this matters for Indian and global sellers
For Indian sellers, especially those looking to expand exports, understanding global logistics frameworks is increasingly important. The webinar offers a practical opportunity to learn how to navigate international shipping challenges, manage customs processes and optimise costs.
Sellers targeting markets like the US and EU can benefit from Amazon’s integrated logistics solutions, which are designed to reduce complexity in cross-border trade. This is particularly useful for small and medium businesses that may not have access to large-scale logistics infrastructure.
Additional benefits and access details
Amazon noted that all registered participants will receive a recording of the webinar along with presentation materials via email. This allows sellers to revisit key concepts and implement strategies at their own pace.
The company has also directed sellers to its Amazon Global Logistics program portal for further information, tools and resources related to international shipping and fulfilment.
The latest Seller Central update highlights Amazon’s continued focus on educating sellers and simplifying global expansion through structured learning sessions. By attending this webinar, sellers can gain practical knowledge on logistics setup, shipping strategies and market entry pathways.
For businesses aiming to grow beyond domestic markets, understanding Amazon Global Logistics can be a crucial step. The session not only offers technical guidance but also helps sellers make informed decisions that can improve efficiency, reduce costs and unlock new revenue opportunities in international e-commerce.
Also Read: Amazon expands MCF Shopify app to Europe, Japan and Canada
Disclaimer:
Amazon is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.