Amazon UK Announces New Loyalty Program for Cross-Border Sellers
Save 10% on Customs Brokerage Fees and Enjoy Exclusive Benefits
In a recent announcement posted on Seller Central, Amazon UK introduced a new Advantage Loyalty program that aims to help sellers cut down on customs brokerage fees for cross-border shipments. The program offers a 10% discount on AVASK customs brokerage services, as well as additional benefits to sellers who routinely ship goods between the European Union (EU) and the United Kingdom (UK). This move is expected to simplify and reduce the costs associated with fulfilling international orders. Below is everything you need to know about the update.
What Is the New Advantage Loyalty Program?
The Advantage Loyalty program is designed for Amazon Sellers who utilize Fulfilment by Amazon (FBA) in the UK, Germany, France, Italy, Spain, Czech Republic, Netherlands, Austria, and Poland. By helping sellers save on cross-border shipments, the program aims to encourage them to expand their market reach and maintain a stronger international presence.
Key Discount Details
• A 10% discount on AVASK customs brokerage services can be accessed by sellers who send more than five shipments through Customs Clearance and Shipping Services on Amazon.
• Once you hit the sixth shipment, the 10% discount applies to all future shipments for the next 12 months.
• For sellers surpassing ten shipments, an even more robust package of perks becomes available, including priority customer support and exclusive AVASK promotions.
Also Read: Reselling on Amazon: A Complete Guide for Beginners
How Does It Work?
By storing inventory locally in a secondary region—such as keeping goods in a UK warehouse as well as an EU-based fulfillment center—Amazon Sellers can benefit from local Fulfilment by Amazon fees and faster shipping to local customers. Additionally, products stored locally are eligible for the Prime badge in that region, potentially boosting visibility and sales.
When multiple shipments are made through the Customs Clearance and Shipping Services on Amazon, your account will automatically be enrolled into the Advantage Loyalty program. At the sixth shipment, Tier 1 benefits (including the 10% discount) become active. Once you exceed ten shipments, Tier 2 benefits (additional perks like priority customer support and exclusive promotions) will take effect.
The costs and complexities of shipping to international markets can sometimes prevent small and medium-sized businesses from expanding their reach. By offering a loyalty program that provides a discount on customs brokerage fees, Amazon is making the global marketplace more accessible. This initiative has the potential to increase sellers' profits while streamlining an otherwise complicated process.
According to the official announcement, the Advantage Loyalty program's discount rate, promotions, and tier milestones may be reviewed and updated in 2026. This ensures that, as market conditions evolve, the program remains both competitive and beneficial for sellers.
For Amazon Sellers interested in exploring cross-border opportunities, the new Advantage Loyalty program offers cost-saving advantages and operational efficiencies. With a 10% discount on AVASK customs brokerage services accessible from your sixth shipment onward, the program aims to lower barriers to international sales and provide perks like priority customer support for high-volume shippers. By taking advantage of these benefits, you could broaden your global reach, simplify logistics, and increase profitability. Keep an eye on Seller Central for any updates on this program, and start planning your next cross-border shipments to maximize your international growth potential.
Also Read: Amazon Announces 2025 Fee Updates: No Increases, More Incentives for Sellers
By ChannelMAX Staff Writer
Jan-2025#16
In a recent announcement posted on Seller Central, Amazon UK introduced a new Advantage Loyalty program that aims to help sellers cut down on customs brokerage fees for cross-border shipments. The program offers a 10% discount on AVASK customs brokerage services, as well as additional benefits to sellers who routinely ship goods between the European Union (EU) and the United Kingdom (UK). This move is expected to simplify and reduce the costs associated with fulfilling international orders. Below is everything you need to know about the update.
What Is the New Advantage Loyalty Program?
The Advantage Loyalty program is designed for Amazon Sellers who utilize Fulfilment by Amazon (FBA) in the UK, Germany, France, Italy, Spain, Czech Republic, Netherlands, Austria, and Poland. By helping sellers save on cross-border shipments, the program aims to encourage them to expand their market reach and maintain a stronger international presence.
Key Discount Details
• A 10% discount on AVASK customs brokerage services can be accessed by sellers who send more than five shipments through Customs Clearance and Shipping Services on Amazon.
• Once you hit the sixth shipment, the 10% discount applies to all future shipments for the next 12 months.
• For sellers surpassing ten shipments, an even more robust package of perks becomes available, including priority customer support and exclusive AVASK promotions.
Also Read: Reselling on Amazon: A Complete Guide for Beginners
How Does It Work?
By storing inventory locally in a secondary region—such as keeping goods in a UK warehouse as well as an EU-based fulfillment center—Amazon Sellers can benefit from local Fulfilment by Amazon fees and faster shipping to local customers. Additionally, products stored locally are eligible for the Prime badge in that region, potentially boosting visibility and sales.
When multiple shipments are made through the Customs Clearance and Shipping Services on Amazon, your account will automatically be enrolled into the Advantage Loyalty program. At the sixth shipment, Tier 1 benefits (including the 10% discount) become active. Once you exceed ten shipments, Tier 2 benefits (additional perks like priority customer support and exclusive promotions) will take effect.
The costs and complexities of shipping to international markets can sometimes prevent small and medium-sized businesses from expanding their reach. By offering a loyalty program that provides a discount on customs brokerage fees, Amazon is making the global marketplace more accessible. This initiative has the potential to increase sellers' profits while streamlining an otherwise complicated process.
According to the official announcement, the Advantage Loyalty program's discount rate, promotions, and tier milestones may be reviewed and updated in 2026. This ensures that, as market conditions evolve, the program remains both competitive and beneficial for sellers.
For Amazon Sellers interested in exploring cross-border opportunities, the new Advantage Loyalty program offers cost-saving advantages and operational efficiencies. With a 10% discount on AVASK customs brokerage services accessible from your sixth shipment onward, the program aims to lower barriers to international sales and provide perks like priority customer support for high-volume shippers. By taking advantage of these benefits, you could broaden your global reach, simplify logistics, and increase profitability. Keep an eye on Seller Central for any updates on this program, and start planning your next cross-border shipments to maximize your international growth potential.
Also Read: Amazon Announces 2025 Fee Updates: No Increases, More Incentives for Sellers
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.