Amazon UK Introduces Account Health Assurance (AHA) for Sellers
The new feature aims to provide greater visibility into account health and risk of deactivation
By Staff Writer
Amazon UK has launched a new feature, Account Health Assurance (AHA), aimed at aiding sellers in addressing account deactivation issues. This feature responds to sellers' demand for greater visibility into their account health and risk of deactivation. This new feature was announced in an official update on the Seller Central platform.
AHA: A Benefit for Consistent Performers
According to the company, AHA benefits sellers with a professional account subscription who maintain an Account Health Rating (AHR) score of 250 or higher for at least six months with no more than ten days below 250. Sellers must also have a valid emergency contact number on Seller Central. Now available worldwide, this benefit aims to provide sellers with peace of mind that their account will not be deactivated.
Also Read: Amazon UK Announces Major Fee Reduction for Low-Priced Clothing and Accessories
Proactive Support from Account Health Specialists
In the event of an issue that could lead to account deactivation, an account health specialist will proactively reach out to the seller. The specialist will explain the issue and provide step-by-step guidance on how to address it. Suppose the seller can be reached within 72 hours and works with Amazon to address the account issues. In that case, their selling account will not be deactivated.
Automatic Enrollment and No Charges
Eligible sellers will be automatically enrolled in the AHA program and will receive an email notification. There are no charges for Account Health Assurance. Sellers can check the eligibility criteria on the Account Health Assurance page on Seller Central.
Compliance with the Amazon Services Europe Business Solutions Agreement Still Required
Despite the launch of AHA, Amazon has made it clear that sellers must still comply with the Amazon Services Europe Business Solutions Agreement. Amazon may immediately remove a seller from the AHA program and deactivate their seller account if there are suspicions of fraudulent, deceptive, illegal, or harmful activities or if the seller fails to comply with relevant regulations.
This new feature is expected to significantly impact sellers in the UK, providing them with greater visibility into their account health and reducing the risk of sudden account deactivation.
Also Read: Amazon UK Announces Fee Changes for Multi-Channel Fulfillment
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By Staff Writer
Amazon UK has launched a new feature, Account Health Assurance (AHA), aimed at aiding sellers in addressing account deactivation issues. This feature responds to sellers' demand for greater visibility into their account health and risk of deactivation. This new feature was announced in an official update on the Seller Central platform.
AHA: A Benefit for Consistent Performers
According to the company, AHA benefits sellers with a professional account subscription who maintain an Account Health Rating (AHR) score of 250 or higher for at least six months with no more than ten days below 250. Sellers must also have a valid emergency contact number on Seller Central. Now available worldwide, this benefit aims to provide sellers with peace of mind that their account will not be deactivated.
Also Read: Amazon UK Announces Major Fee Reduction for Low-Priced Clothing and Accessories
Proactive Support from Account Health Specialists
In the event of an issue that could lead to account deactivation, an account health specialist will proactively reach out to the seller. The specialist will explain the issue and provide step-by-step guidance on how to address it. Suppose the seller can be reached within 72 hours and works with Amazon to address the account issues. In that case, their selling account will not be deactivated.
Automatic Enrollment and No Charges
Eligible sellers will be automatically enrolled in the AHA program and will receive an email notification. There are no charges for Account Health Assurance. Sellers can check the eligibility criteria on the Account Health Assurance page on Seller Central.
Compliance with the Amazon Services Europe Business Solutions Agreement Still Required
Despite the launch of AHA, Amazon has made it clear that sellers must still comply with the Amazon Services Europe Business Solutions Agreement. Amazon may immediately remove a seller from the AHA program and deactivate their seller account if there are suspicions of fraudulent, deceptive, illegal, or harmful activities or if the seller fails to comply with relevant regulations.
This new feature is expected to significantly impact sellers in the UK, providing them with greater visibility into their account health and reducing the risk of sudden account deactivation.
Also Read: Amazon UK Announces Fee Changes for Multi-Channel Fulfillment
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
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Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.