Amazon UK Launches Premium FTL Shipping Service for UK–EU Cross-Border Shipments
By ChannelMAX Staff Writer
May-2025#28
Amazon UK has unveiled a new premium full truckload (FTL) shipping service on its Seller Central platform aimed at simplifying cross-border logistics for UK-based sellers shipping to Europe. Announced on Amazon UK’s Seller Central, the service brings together customs clearance, brokerage and transportation under one roof. By partnering with RXO (formerly UPS Supply Chain Solutions) and AVASK, Amazon UK hopes to reduce transit times and administrative complexity, enabling sellers to focus on growth rather than paperwork.
Service Overview
Integrated Customs Clearance and Brokerage
The new FTL shipping service offers end-to-end customs management. Sellers benefit from a single point of contact for customs documentation, duty calculations and border inspections. This eliminates the need to engage separate brokers or freight forwarders, cutting down both cost and coordination time.
Also Read: Amazon Revises US Seller Fulfilled Prime and Premium Shipping Policies
Dedicated Transportation Partner
In collaboration with RXO, Amazon UK provides premium truckload capacity across key UK-EU corridors. RXO’s established network ensures reliable pickup and delivery schedules, while AVASK supports sellers with tax compliance and value-added services tailored to e-commerce shipments.
Key Benefits for Sellers
Faster Transit Times
By consolidating truckload capacity and streamlining customs processes, average transit times between the UK and Europe are expected to improve by up to 20 per cent compared to standard LTL (less-than-truckload) services.
Cost-Effective Solutions
Volume discounts on FTL shipments, combined with bundled brokerage fees, help reduce landed costs per unit. Sellers can plan budgets more accurately, knowing that all charges are consolidated within a single invoice on Seller Central.
Premium Customer Support
A dedicated account management team, reachable via [c2s2-whiteglove@amazon.com](mailto:c2s2-whiteglove@amazon.com), guides sellers through booking, documentation and shipment tracking. Proactive notifications on clearance status help prevent delays and supply-chain disruptions.
Simplified Booking Process
To sign up, sellers simply log in to Seller Central, navigate to the Customs Clearance & Shipping Services dashboard and complete a brief registration for FTL shipping. Once approved, shipment booking, document uploads and rate estimates are accessible directly within the C2S2 portal.
How to Get Started
Step 1: Visit Customs Clearance & Shipping Services (C2S2) on Seller Central
Step 2: Review the FTL shipping service overview for detailed solutions and pricing tiers
Step 3: Watch the ATS & AVASK: Shipment Booking Process video tutorial to learn how to use the AVASK portal
Step 4: Contact your Amazon account manager or email: c2s2-whiteglove@amazon.com for hands-on assistance
With the launch of its premium FTL shipping service on Seller Central, Amazon UK is addressing one of the most time-consuming challenges for cross-border sellers — customs and transportation management. By offering an all-in-one solution in partnership with RXO and AVASK, UK sellers can expect faster deliveries, lower costs and expert support. Eligible sellers are encouraged to explore the service today and take advantage of streamlined operations ahead of peak shipping seasons.
Also Read: How to Increase Conversion Rate on Amazon?
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
Established in 2005, ChannnelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Repricer, a pricing management tool, 2ndly, ChannelMAX FBA RefundMAX, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which seller deserves appropriate credit reimburse from Amazon, additionally ChannelMAX Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their day to day business. Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.