Amazon Vine Expands to Resellers, Enabling More Reviews on New Products
Amazon Opens Review Program to Resellers in Australia, US, UK, and More
Amazon has announced an important update on its Seller Central platform, unveiling that its popular Amazon Vine review program is now open to resellers in multiple countries, including Australia, the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, and Japan. The move aims to help resellers generate more customer reviews, especially for new and slow-moving products.
What Is Amazon Vine?
Amazon Vine is a program designed to help sellers increase product awareness and collect authentic reviews from trusted Amazon reviewers. Previously, the program was available mainly to brand owners. With this update, resellers who are authorized by brands enrolled in Amazon Brand Registry can now also participate.
How the Program Works
To join Amazon Vine, eligible resellers need to provide free units of their products. These are sent to selected Vine reviewers, who then test the products and share detailed reviews. This process can boost sales and help potential customers make informed decisions, especially for newly launched products or those struggling to gain traction.
How to Enroll Products in Vine
The enrollment process is simple and managed through Seller Central:
* Go to the Vine section under the Advertising tab in Seller Central.
* Enter the product ASIN and start the enrollment process.
* Confirm all product details.
* Select the number of units you want to offer for review and click Enroll.
It is important to note that only resellers authorized by brands registered in Amazon Brand Registry are eligible. For further information on the exact requirements and steps, sellers should visit the Amazon Vine information page on Seller Central.
Key Benefits for Resellers
* Accelerated Reviews: Gain early and unbiased reviews for newly listed or slow-moving products.
* Increased Sales Potential: Positive reviews can drive more customer interest and conversions.
* Greater Visibility: More reviews often lead to better product ranking in Amazon search results.
A Strategic Move for Growth
The expansion of Amazon Vine to resellers represents a significant opportunity for authorized sellers to build trust and credibility with buyers. By tapping into Amazon’s network of trusted reviewers, resellers can boost the visibility and success of their new or less-known products.
With this Seller Central update, Amazon continues to empower sellers by opening more tools for growth. Resellers in Australia and other supported countries should consider leveraging Amazon Vine to kickstart reviews and build stronger product reputations on the platform.
For full details and to get started, visit the Amazon Vine section on Seller Central.
Also Read: Amazon Accelerate 2025 Registration Now Open
By ChannelMAX Staff Writer
Jun-2025#17
Amazon has announced an important update on its Seller Central platform, unveiling that its popular Amazon Vine review program is now open to resellers in multiple countries, including Australia, the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, and Japan. The move aims to help resellers generate more customer reviews, especially for new and slow-moving products.
What Is Amazon Vine?
Amazon Vine is a program designed to help sellers increase product awareness and collect authentic reviews from trusted Amazon reviewers. Previously, the program was available mainly to brand owners. With this update, resellers who are authorized by brands enrolled in Amazon Brand Registry can now also participate.
How the Program Works
To join Amazon Vine, eligible resellers need to provide free units of their products. These are sent to selected Vine reviewers, who then test the products and share detailed reviews. This process can boost sales and help potential customers make informed decisions, especially for newly launched products or those struggling to gain traction.
How to Enroll Products in Vine
The enrollment process is simple and managed through Seller Central:
* Go to the Vine section under the Advertising tab in Seller Central.
* Enter the product ASIN and start the enrollment process.
* Confirm all product details.
* Select the number of units you want to offer for review and click Enroll.
It is important to note that only resellers authorized by brands registered in Amazon Brand Registry are eligible. For further information on the exact requirements and steps, sellers should visit the Amazon Vine information page on Seller Central.
Key Benefits for Resellers
* Accelerated Reviews: Gain early and unbiased reviews for newly listed or slow-moving products.
* Increased Sales Potential: Positive reviews can drive more customer interest and conversions.
* Greater Visibility: More reviews often lead to better product ranking in Amazon search results.
A Strategic Move for Growth
The expansion of Amazon Vine to resellers represents a significant opportunity for authorized sellers to build trust and credibility with buyers. By tapping into Amazon’s network of trusted reviewers, resellers can boost the visibility and success of their new or less-known products.
With this Seller Central update, Amazon continues to empower sellers by opening more tools for growth. Resellers in Australia and other supported countries should consider leveraging Amazon Vine to kickstart reviews and build stronger product reputations on the platform.
For full details and to get started, visit the Amazon Vine section on Seller Central.
Also Read: Amazon Accelerate 2025 Registration Now Open
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.