Amazon Vine Enrollment Cap Raised to 200 ASINs Per Brand

Amazon Vine Enrollment Cap Raised to 200 ASINs Per Brand

Amazon has announced an expansion to its Vine program, which allows brands to offer free products to selected reviewers in exchange for honest feedback. The program, which is invitation-only, has increased the Vine enrollment cap from 60 to 200 ASINs per brand, meaning that brands can now enroll up to 200 products in the Vine program simultaneously.

According to Amazon, Vine is a program that helps customers find quality products and helps brands get honest feedback from reviewers. Vine Voices, as the reviewers are called, are selected based on their helpfulness and insightfulness in their previous reviews. They can request products that they are interested in from a list of eligible items and receive them at no cost. They then use the products and provide reviews that reflect their honest and unbiased opinions – positive, neutral or negative.

Reviews of a product ordered through Vine appear in the same location as other reviews on the product detail page. Amazon Vine reviews are distinguished with a special badge ‘Vine Customer Review of Free Product’ for full transparency.

To qualify for offering products to Vine Voices, brands must be registered in Amazon Brand Registry and meet certain criteria, such as having fewer than 30 reviews on the product detail page, having a buyable FBA offer in ‘New’ condition, not being an adult product, having already launched at the time of enrollment, having available inventory and having an image and a description.

The fee for Vine is £140.00 ($200) to enroll a product. Amazon will not charge the fee if the product does not get any reviews or if the first Vine review is published more than 90 days from the date they make the product available to Vine Voices.

To start with Amazon Vine, qualifying brands can find the Vine Dashboard under the Advertising Tab in Amazon Seller Central.

Amazon Vine is one of the ways that Amazon strives to provide customers with reliable and trustworthy information about products and services. By expanding the program, Amazon hopes to increase customer satisfaction and loyalty and help brands improve their products and reputation.

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