Boost Sales with Fast Delivery Badges: Amazon's New Google Integration
Amazon's Fast Delivery Badges on Google Shopping Ads Aim to Drive Customer Engagement
Amazon has announced a new feature on its Seller Central platform that allows merchants using Multi-Channel Fulfillment (MCF) to display fast delivery speeds directly on Google Shopping ads. This update aims to improve product visibility by showcasing delivery efficiency and perks such as free shipping, which could increase customer engagement.
According to the latest update, sellers who use MCF and have a Google Merchant Center ID can now display MCF fast badges for their products listed on Google. These badges show an estimated delivery date and highlight fast three-day delivery speeds and free shipping options where applicable. By doing so, merchants aim to attract more customer clicks and boost visibility in Google search results.
The MCF fast badge integration gives customers a visual cue that they can expect prompt deliveries, which is increasingly crucial in today’s competitive e-commerce environment. Amazon mentioned that merchants who offer "Free 3-Day" shipping could see a significant increase in ad clicks, as evidenced by a recent A/B test report. The test conducted by Google in June 2024 revealed that sellers experienced a 1.5% to 7.6% increase in clicks on Google Shopping ads when showcasing "fast" delivery options.
Also Read: Amazon Announces Changes to Multi-Channel Fulfillment Fees Effective February 2024
The integration provides a valuable opportunity for merchants to increase engagement through upfront delivery date estimates, potentially leading to improved ad performance and higher returns on investment. Google defines "fast" as an order that reaches customers within three days from the time it is placed, and having these options prominently displayed can help merchants differentiate themselves in a crowded marketplace.
This new feature could benefit sellers looking to make their products more competitive on Google, where the visibility of delivery times and perks can be a deciding factor for shoppers. The option to highlight both speed and free shipping has the potential to appeal to buyers who are increasingly valuing convenience and transparency in their online shopping experiences.
How to Opt-In
Sellers interested in opting in for this feature need to fill out a form provided by Amazon to start showcasing their fast delivery badges on Google. Further details and guidance are available on Seller Central under the "MCF fast badges for Google." The new badges can help sellers improve the appeal of their offerings and ultimately drive increased sales through enhanced ad performance.
Amazon's latest integration is a proactive move to boost sellers' engagement with potential customers by emphasizing speed and convenience—factors that play a key role in online shopping decisions. As competition heats up in the e-commerce landscape, such initiatives can help Amazon sellers stay ahead, ensuring their listings catch shoppers' attention on Google. This new update aims to improve the seller and customer experience in an ever-evolving digital marketplace.
For more information, sellers are encouraged to visit the "MCF fast badges for Google" section on Seller Central.
Also Read: All about Amazon's Competitive Pricing and Winning the Buy Box
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
Oct-2024#02
Amazon has announced a new feature on its Seller Central platform that allows merchants using Multi-Channel Fulfillment (MCF) to display fast delivery speeds directly on Google Shopping ads. This update aims to improve product visibility by showcasing delivery efficiency and perks such as free shipping, which could increase customer engagement.
According to the latest update, sellers who use MCF and have a Google Merchant Center ID can now display MCF fast badges for their products listed on Google. These badges show an estimated delivery date and highlight fast three-day delivery speeds and free shipping options where applicable. By doing so, merchants aim to attract more customer clicks and boost visibility in Google search results.
The MCF fast badge integration gives customers a visual cue that they can expect prompt deliveries, which is increasingly crucial in today’s competitive e-commerce environment. Amazon mentioned that merchants who offer "Free 3-Day" shipping could see a significant increase in ad clicks, as evidenced by a recent A/B test report. The test conducted by Google in June 2024 revealed that sellers experienced a 1.5% to 7.6% increase in clicks on Google Shopping ads when showcasing "fast" delivery options.
Also Read: Amazon Announces Changes to Multi-Channel Fulfillment Fees Effective February 2024
The integration provides a valuable opportunity for merchants to increase engagement through upfront delivery date estimates, potentially leading to improved ad performance and higher returns on investment. Google defines "fast" as an order that reaches customers within three days from the time it is placed, and having these options prominently displayed can help merchants differentiate themselves in a crowded marketplace.
This new feature could benefit sellers looking to make their products more competitive on Google, where the visibility of delivery times and perks can be a deciding factor for shoppers. The option to highlight both speed and free shipping has the potential to appeal to buyers who are increasingly valuing convenience and transparency in their online shopping experiences.
How to Opt-In
Sellers interested in opting in for this feature need to fill out a form provided by Amazon to start showcasing their fast delivery badges on Google. Further details and guidance are available on Seller Central under the "MCF fast badges for Google." The new badges can help sellers improve the appeal of their offerings and ultimately drive increased sales through enhanced ad performance.
Amazon's latest integration is a proactive move to boost sellers' engagement with potential customers by emphasizing speed and convenience—factors that play a key role in online shopping decisions. As competition heats up in the e-commerce landscape, such initiatives can help Amazon sellers stay ahead, ensuring their listings catch shoppers' attention on Google. This new update aims to improve the seller and customer experience in an ever-evolving digital marketplace.
For more information, sellers are encouraged to visit the "MCF fast badges for Google" section on Seller Central.
Also Read: All about Amazon's Competitive Pricing and Winning the Buy Box
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
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Amazon is the registered trademark of the e-commerce brand.
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Established in 2005, ChannnelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Repricer, a pricing management tool, 2ndly, ChannelMAX FBA RefundMAX, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which seller deserves appropriate credit reimburse from Amazon, additionally ChannelMAX Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their day to day business. Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.Amazon is the registered trademark of the e-commerce brand.
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