Custom Analytics Brings Key Business Data Into One Dashboard For Sellers
New Amazon tool helps sellers track performance faster, cut manual reporting time, and make better decisions
Amazon has fully launched a new version of Custom Analytics, a reporting tool inside Seller Central that brings all key business data into one place. According to the announcement on Seller Central, the tool is designed to help sellers spend less time pulling reports and more time acting on insights. Amazon says many early users reported saving hours every week and getting a clearer view of their overall business performance.
More Data, Broader Insights:
The updated Custom Analytics tool now offers access to over 100 business metrics covering account health, advertising performance, product ratings, promotions, and customer reviews. Sellers can use these insights to track profitability, understand customer behavior, and identify new opportunities for growth.
Enhanced Search and Comparison:
Finding specific performance data is now simpler with improved search functionality. Sellers can drag and drop data points, compare results across different time periods, and generate comprehensive reports with just a few clicks. This feature allows sellers to identify trends and patterns without switching between multiple reports.
New Visualization Options:
The tool introduces advanced visual aids such as heat maps to identify seasonal sales trends, funnel diagrams to visualize customer journeys, and multi-axis trend charts for better performance tracking. These visuals help sellers quickly interpret complex data and take action based on insights.
Custom and Pre-Built Dashboards:
Sellers can now create personalized dashboards aligned with their unique business goals, whether focused on ad efficiency, repeat purchase trends, or profit margins. For new users, Amazon provides pre-built dashboards that can be used immediately and later customized according to business needs.
Time-Saving and Efficiency Boost:
Many sellers have already reported saving several hours weekly by using Custom Analytics. The ability to view all essential data within a single tool eliminates the need to merge multiple reports manually, streamlining decision-making and improving operational efficiency.
With the full rollout of Custom Analytics on Seller Central, Amazon continues its push to empower sellers with smarter data tools and faster insights. The all-in-one dashboard simplifies business management and supports sellers in making data-driven decisions for growth. Sellers can explore the new features and start building their personalized dashboards by visiting the Custom Analytics section on Seller Central.
Also Read: Amazon Announces 2026 Fee Changes for Sellers: What You Need to Know
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Oct-2025#22
Amazon has fully launched a new version of Custom Analytics, a reporting tool inside Seller Central that brings all key business data into one place. According to the announcement on Seller Central, the tool is designed to help sellers spend less time pulling reports and more time acting on insights. Amazon says many early users reported saving hours every week and getting a clearer view of their overall business performance.
More Data, Broader Insights:
The updated Custom Analytics tool now offers access to over 100 business metrics covering account health, advertising performance, product ratings, promotions, and customer reviews. Sellers can use these insights to track profitability, understand customer behavior, and identify new opportunities for growth.
Enhanced Search and Comparison:
Finding specific performance data is now simpler with improved search functionality. Sellers can drag and drop data points, compare results across different time periods, and generate comprehensive reports with just a few clicks. This feature allows sellers to identify trends and patterns without switching between multiple reports.
New Visualization Options:
The tool introduces advanced visual aids such as heat maps to identify seasonal sales trends, funnel diagrams to visualize customer journeys, and multi-axis trend charts for better performance tracking. These visuals help sellers quickly interpret complex data and take action based on insights.
Custom and Pre-Built Dashboards:
Sellers can now create personalized dashboards aligned with their unique business goals, whether focused on ad efficiency, repeat purchase trends, or profit margins. For new users, Amazon provides pre-built dashboards that can be used immediately and later customized according to business needs.
Time-Saving and Efficiency Boost:
Many sellers have already reported saving several hours weekly by using Custom Analytics. The ability to view all essential data within a single tool eliminates the need to merge multiple reports manually, streamlining decision-making and improving operational efficiency.
With the full rollout of Custom Analytics on Seller Central, Amazon continues its push to empower sellers with smarter data tools and faster insights. The all-in-one dashboard simplifies business management and supports sellers in making data-driven decisions for growth. Sellers can explore the new features and start building their personalized dashboards by visiting the Custom Analytics section on Seller Central.
Also Read: Amazon Announces 2026 Fee Changes for Sellers: What You Need to Know
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.