eBay Acquires Certilogo to Enhance Fashion Authentication and Sustainability
eBay Inc., a global commerce leader that connects millions of sellers and buyers around the world, has announced the completion of its acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication. The acquisition was completed on July 11, 2023. However, the further details of this deal have yet to be disclosed by both the companies.
Certilogo, based in Milan, Italy, uses digital technology to enable brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to engage with their favorite brands and fashion items, access reliable product information, confirm authenticity and easily activate circular services. Circular services are those that promote the reuse, repair, or recycling of products, reducing waste and environmental impact.
The acquisition will allow eBay to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports. Recommerce is the practice of selling or buying pre-owned or refurbished products, which can also contribute to sustainability.
Under the leadership of founder and CEO Michele Casucci, Certilogo will continue to operate independently within the eBay organization. He said, "The partnership between Certilogo and eBay will unlock opportunities for consumers and brands to connect, opening up new potential to activate and expand engagement with the circular economy". He added, "Our team is ready to get right to work incorporating our technology and infrastructure and ensuring a seamless transition for our customers, brand partners, and the entire eBay community towards a more sustainable, connected future."
In an official statement, Charis Marquez, VP, eBay said, "We are excited to welcome the talented Certilogo team to eBay, as they bring their passion and cutting-edge technology to our community of fashion enthusiasts. Through this acquisition, eBay will be able to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports."
This latest acquisition comes as eBay has been looking to enhance its authentication and fraud detection capabilities over the past few years. It indicates that eBay is looking to boost secondhand fashion authentication on its marketplace. The company said the purchase solidifies eBay as a trusted destination to shop for pre-loved apparel and fashion.
About Certilogo:
Certilogo is a provider of AI-powered apparel and fashion goods digital IDs and authentication. Based in Milan, Italy, Certilogo uses digital technology to enable brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to engage with their favorite brands and fashion items, access reliable product information, confirm authenticity and easily activate circular services. Circular services are those that promote the reuse, repair, or recycling of products, reducing waste and environmental impact. Certilogo was established in 2006 and has partnered with more than 100 brands worldwide.
About eBay
eBay Inc. is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2022, eBay enabled nearly $74 billion of gross merchandise volume.
Disclaimer:
eBay is the registered trademark of the e-commerce brand.
Certilogo is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
This latest acquisition comes as eBay has been looking to enhance its authentication and fraud detection capabilities over the past few years. It indicates that eBay is looking to boost secondhand fashion authentication on its marketplace. The company said the purchase solidifies eBay as a trusted destination to shop for pre-loved apparel and fashion.
About Certilogo:
Certilogo is a provider of AI-powered apparel and fashion goods digital IDs and authentication. Based in Milan, Italy, Certilogo uses digital technology to enable brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to engage with their favorite brands and fashion items, access reliable product information, confirm authenticity and easily activate circular services. Circular services are those that promote the reuse, repair, or recycling of products, reducing waste and environmental impact. Certilogo was established in 2006 and has partnered with more than 100 brands worldwide.
About eBay
eBay Inc. is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2022, eBay enabled nearly $74 billion of gross merchandise volume.
Disclaimer:
eBay is the registered trademark of the e-commerce brand.
Certilogo is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.