How to Fix Amazon's Potential High Pricing error?
Written by Ashwini, Published by Hani
Before we examine how to resolve this issue, let us understand why Amazon has established this alert in the first place. Amazon always proclaims that it aspires to be the most customer-centric company in the world and that earning customer trust is the key objective in everything they do. They believe that low prices are one of the best ways to gain customer trust and loyalty, and they want to ensure that the products are not priced too high, which could damage the trust Amazon has with its customers. You can read more about this in Amazon’s Fair Pricing Policy.
1. Verify Your Selling Price
Amazon would assess the price based on the selling history of your SKU or other sellers' prices on the ASIN. If you accidentally input $99.99 for an SKU priced at $9.99, it may lead to deactivation for a high price error. Hence, having a fair valid price is one of the key parameters for avoiding pricing errors.
2. Update Minimum and Maximum Price
On the Manage Pricing page, you may input the minimum and maximum price for each SKU/ASIN, so that Amazon determines your selling price as intentional and not saved by mistake. You need to ensure that your selling price is in between the minimum and maximum price entered for that specific SKU. If you use a third-party tool like ChannelMAX, repricer would help you feed the prices as per your competition on the listing. This will help your price in the range preferred by Amazon.
3. Revise Your Price
Analyse your competitors' selling prices and then revise your selling price around the lowest offer. This step also helps fix the high price error, if it had happened because you wanted to advertise the SKU at a significantly higher price than others in the market. If you have already updated the minimum and maximum price for the SKU, then please keep in mind the range while modifying your price, it may lead to a potential pricing error for a low price.
4. Return Your Inventory
If none of the above steps are helping you to fix the errors, as a final resort, you may try placing a removal order for these SKUs with errors and bring back the inventory. When the inventory is received on your end, close and delete the listings. Later on, create a new MSKU and send the shipments back to Amazon. I know this is not a recommended option, but this is what is being done by many to avoid the complete loss.
As a final note, I would bring to your attention that having a fair price on the listings is key to avoiding potential pricing errors. ChannelMAX repricing strategy can help you auto detect Amazon featured buy box eligible price, meaning we can auto detect what could be the high price that you can set by configuring specific repricer settings. You may try this feature for free with our 30-day no obligation trial plan.
Also Read: Why Do You Need An Automated Repricer On Amazon?
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
Before we examine how to resolve this issue, let us understand why Amazon has established this alert in the first place. Amazon always proclaims that it aspires to be the most customer-centric company in the world and that earning customer trust is the key objective in everything they do. They believe that low prices are one of the best ways to gain customer trust and loyalty, and they want to ensure that the products are not priced too high, which could damage the trust Amazon has with its customers. You can read more about this in Amazon’s Fair Pricing Policy.
1. Verify Your Selling Price
Amazon would assess the price based on the selling history of your SKU or other sellers' prices on the ASIN. If you accidentally input $99.99 for an SKU priced at $9.99, it may lead to deactivation for a high price error. Hence, having a fair valid price is one of the key parameters for avoiding pricing errors.
2. Update Minimum and Maximum Price
On the Manage Pricing page, you may input the minimum and maximum price for each SKU/ASIN, so that Amazon determines your selling price as intentional and not saved by mistake. You need to ensure that your selling price is in between the minimum and maximum price entered for that specific SKU. If you use a third-party tool like ChannelMAX, repricer would help you feed the prices as per your competition on the listing. This will help your price in the range preferred by Amazon.
3. Revise Your Price
Analyse your competitors' selling prices and then revise your selling price around the lowest offer. This step also helps fix the high price error, if it had happened because you wanted to advertise the SKU at a significantly higher price than others in the market. If you have already updated the minimum and maximum price for the SKU, then please keep in mind the range while modifying your price, it may lead to a potential pricing error for a low price.
4. Return Your Inventory
If none of the above steps are helping you to fix the errors, as a final resort, you may try placing a removal order for these SKUs with errors and bring back the inventory. When the inventory is received on your end, close and delete the listings. Later on, create a new MSKU and send the shipments back to Amazon. I know this is not a recommended option, but this is what is being done by many to avoid the complete loss.
As a final note, I would bring to your attention that having a fair price on the listings is key to avoiding potential pricing errors. ChannelMAX repricing strategy can help you auto detect Amazon featured buy box eligible price, meaning we can auto detect what could be the high price that you can set by configuring specific repricer settings. You may try this feature for free with our 30-day no obligation trial plan.
Also Read: Why Do You Need An Automated Repricer On Amazon?
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.