TikTok launches FBT, a new logistics service for online sellers in the UK

TikTok launches FBT, a new logistics service for online sellers in the UK

TikTok, the popular short-video app, has launched a new logistics service called Fulfilled By TikTok (FBT) in the UK. FBT is a program that allows merchants who sell products on TikTok Shop, the app’s e-commerce feature, to store, pack, and ship their products through TikTok’s warehouse and delivery network.

What is TikTok Shop?
TikTok Shop is a feature that allows users to discover, browse, and buy products from their favorite creators and brands on TikTok. TikTok Shop is integrated into the TikTok app, and users can access it by tapping on the shopping cart icon on the profile page of a merchant or by clicking on a product link in a video.

TikTok Shop Markets:
TikTok Shop is currently available in select markets, including Indonesia, Vietnam, Thailand, Malaysia, the Philippines, Singapore, and the United Kingdom. TikTok Shop is also testing its cross-border e-commerce business in these countries, which allows merchants to sell their products to customers in other regions. TikTok Shop plans to expand to other markets in the future, such as the United States, where some brands are already testing the feature.

FBT aims to make selling on TikTok easier, faster, and more affordable for merchants, as well as providing a better shopping experience for customers. Some of the benefits of FBT are:
  • Same day, automated fulfilment for all orders made by 7PM Monday to Saturday
  • A next working day premium delivery service
  • Improved customer feedback and ratings through instant messaging and dedicated customer service
  • Improved metrics in terms of reduced delivery times
  • Virtual stock bundling and other value-added services
To use FBT, merchants need to be based in (and delivering to) the UK, and their packages must not exceed a weight of 30kg or a cubic volume of 31.5 cubic litres per shipment. Merchants can choose which products they want to store and ship through FBT, and pay fees for warehousing, shipping, and other services.

FBT is designed to help merchants focus on important aspects of their business such as marketing, content creation, and product development. Some of the merchants who have used FBT have reported positive results such as increased order volume, decreased lead time, and more customer satisfaction.

FBT is part of TikTok’s vision to create a vibrant and diverse e-commerce ecosystem on its platform. TikTok Shop is a feature that allows users to discover, browse, and buy products from their favorite creators and brands on TikTok. TikTok Shop also offers tools such as live-streaming, product reviews, and shoppable videos to help merchants showcase their products and connect with customers.

For more information about FBT or TikTok Shop, visit their official website or contact their support team.

Disclaimer: 
TikTok is the registered trademark of the social media brand. 

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