Amazon encourages sellers to plan early for holidays with Vine program
New Seller Central update highlights how sellers can gain trusted reviews before launch and boost seasonal sale
By ChannelMAX Staff Writer
Oct-2025#02
Amazon has announced on Seller Central a new reminder for sellers to start preparing for the holiday season through its Vine program. The update encourages sellers to use Vine to build early product trust and visibility before the busiest shopping period of the year. By securing authentic reviews from Vine Voices, sellers can increase credibility and improve sales potential during major festive events such as Prime Big Deal Days, Black Friday, and Christmas.
Unlock Reviews Before Product Launch:
A key feature of this update is the ability to unlock Vine reviews even before a product's official launch. Sellers can now enroll eligible products in the Vine program as soon as they have an FBA listing. This means you can start collecting trusted reviews from Vine Voices early, with the potential to receive up to 30 reviews by the time your product officially launches. This can be a game-changer for those planning seasonal product launches, giving them the credibility needed to attract holiday shoppers.
Also Read: How to Join the Amazon Vine Program?
Connect with the Right Reviewers
Vine’s reviewer network, Vine Voices, has a wealth of expertise and purchase history across various product categories. This allows Amazon to match sellers with the right voices, ensuring reviews are relevant and credible. This connection enhances the authenticity of your product feedback, which can influence customer purchasing decisions, especially during the competitive holiday season.
Faster Bulk Enrollment Process
Amazon has also made enrolling multiple products in the Vine program quicker and easier. Sellers can now enroll products in bulk and rank them based on estimated sales potential, allowing them to focus on the products with the highest chances of success. This streamlined process saves time and lets sellers prioritize their most important listings for the upcoming holiday rush.
Also Read: Common Reasons For Amazon Seller Account Suspension or Deactivation
Vine Now Available to More Sellers
Another exciting development is that Vine is now available to more sellers, including those selling heavy and bulky items as well as resellers. This expanded access provides a broader range of sellers with the opportunity to take advantage of Vine’s benefits, regardless of their product type or sales model.
As Amazon continues to help sellers navigate the complexities of the holiday season, the enhanced Vine program offers a valuable tool for building trust and driving sales. By unlocking early reviews, connecting with the right reviewers, and simplifying the bulk enrollment process, sellers can improve their chances of success during peak shopping events. To learn more about Vine and how to make the most of these new features, visit the Amazon Vine Seller Guide and the Vine FAQs on Seller Central.
For more detailed information on this update, sellers can check the official announcement on Seller Central.
Also Read: Amazon to simplify FBA parcel fees from October 15
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
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