Amazon Extends Black Friday Cyber Monday Deal Deadline to November 13
US sellers gain more time to prepare holiday offers, coordinate inventory and plan advertising
By ChannelMAX Staff Writer
Oct-2026#11
Amazon US sellers have until November 13, 2026, to submit deals for Black Friday and Cyber Monday, giving businesses additional time to prepare their holiday promotions. The extension allows sellers to finalize product selections, review discounts and coordinate inventory before submitting offers.
The update, posted on Amazon’s Seller Central platform, confirms that deal sourcing remains open. It also encourages sellers to prepare inventory, create promotions and start advertising early.
Also Read: Amazon Extends Holiday Return Window for 2026 Purchases, Giving Shoppers Until January 31, 2027
What the Extended Deadline Means for Sellers
The additional time gives sellers an opportunity to assess which products are best suited for holiday promotions. Reviewing demand, available inventory and profit margins can help sellers select offers that support both sales and profitability.
Products with reliable stock availability and room for competitive discounts may be stronger candidates. After submitting an offer, sellers should check its status in Seller Central and address any pricing or eligibility issues. The November 13 deadline applies to deal sourcing. Sellers should review inventory arrival requirements separately and avoid assuming that the extension also changes shipping cutoffs.
Keep FBA Inventory Deadlines in View
Amazon advises sellers to ensure their Fulfillment by Amazon inventory reaches fulfillment centers before the applicable event cutoff dates. The announcement directs sellers to the Q4 2026 peak readiness playbook for information about inventory deadlines, capacity management and holiday peak fulfillment fees. Sellers should sign in to Seller Central to review the requirements relevant to their shipments.
For practical planning, work backward from the applicable arrival deadline. Allow enough time for supplier preparation, transportation and fulfillment center receiving. Shipping inventory does not mean it will immediately become available for purchase. Sellers should also compare available stock with expected promotional demand. Increased traffic from discounts and advertising can put pressure on inventory and create a risk of stockouts.
How to Create Prime Exclusive Discounts
Amazon’s update explains how sellers can create Prime Exclusive Discounts through Seller Central. Open Advertising and select Price Discounts. Choose Create a price discount, then select Events from the drop-down menu. Complete the form and proceed to Step 2 to add products and finish the workflow.
Before submitting, review the event requirements displayed in your account. Check product eligibility, promotional prices, available quantities and any applicable fees. Amazon’s guidance states that Prime Exclusive Discounts require a validated reference price to display a savings comparison. Sellers should check this requirement when preparing their offers.
Review Pricing and Protect Margins
A competitive discount should remain financially sustainable. Sellers should calculate the expected margin after accounting for product costs, referral fees, fulfillment costs, advertising and any applicable promotional charges.
Businesses using automated repricing should review their minimum prices and active pricing rules before launching promotions. This can help keep pricing aligned with profit targets throughout the event. Continue monitoring offers after submission. Changes in pricing or eligibility may require attention in Seller Central.
Start Advertising Before the Event
Amazon recommends launching advertising early and supporting deals with a full-funnel approach. Starting campaigns ahead of the event gives sellers time to assess performance and refine their strategy. Review search terms, targeting, conversion rates and advertising costs before increasing spending.
Advertising budgets should reflect available inventory and expected margins. Sending more traffic to a product with limited stock or weak profitability can reduce the value of a promotion. Sellers should also review their product detail pages. Clear images, accurate descriptions and relevant product information can help shoppers make purchasing decisions.
Use the Extra Time to Strengthen Holiday Readiness
The November 13 extension gives Amazon US sellers more time to prepare their Black Friday and Cyber Monday offers. Sellers can benefit by using the additional window to improve product selection, confirm inventory availability and build a realistic advertising plan.
Preparing early and monitoring offers in Seller Central can help businesses reduce last-minute problems and pursue holiday sales with better control over costs and profitability.
Also Read: Amazon Seller Central Introduces Multichannel Selling Tools for eBay, Shopify, TikTok and Walmart
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Oct-2026#11
Amazon US sellers have until November 13, 2026, to submit deals for Black Friday and Cyber Monday, giving businesses additional time to prepare their holiday promotions. The extension allows sellers to finalize product selections, review discounts and coordinate inventory before submitting offers.
The update, posted on Amazon’s Seller Central platform, confirms that deal sourcing remains open. It also encourages sellers to prepare inventory, create promotions and start advertising early.
Also Read: Amazon Extends Holiday Return Window for 2026 Purchases, Giving Shoppers Until January 31, 2027
What the Extended Deadline Means for Sellers
The additional time gives sellers an opportunity to assess which products are best suited for holiday promotions. Reviewing demand, available inventory and profit margins can help sellers select offers that support both sales and profitability.
Products with reliable stock availability and room for competitive discounts may be stronger candidates. After submitting an offer, sellers should check its status in Seller Central and address any pricing or eligibility issues. The November 13 deadline applies to deal sourcing. Sellers should review inventory arrival requirements separately and avoid assuming that the extension also changes shipping cutoffs.
Keep FBA Inventory Deadlines in View
Amazon advises sellers to ensure their Fulfillment by Amazon inventory reaches fulfillment centers before the applicable event cutoff dates. The announcement directs sellers to the Q4 2026 peak readiness playbook for information about inventory deadlines, capacity management and holiday peak fulfillment fees. Sellers should sign in to Seller Central to review the requirements relevant to their shipments.
For practical planning, work backward from the applicable arrival deadline. Allow enough time for supplier preparation, transportation and fulfillment center receiving. Shipping inventory does not mean it will immediately become available for purchase. Sellers should also compare available stock with expected promotional demand. Increased traffic from discounts and advertising can put pressure on inventory and create a risk of stockouts.
How to Create Prime Exclusive Discounts
Amazon’s update explains how sellers can create Prime Exclusive Discounts through Seller Central. Open Advertising and select Price Discounts. Choose Create a price discount, then select Events from the drop-down menu. Complete the form and proceed to Step 2 to add products and finish the workflow.
Before submitting, review the event requirements displayed in your account. Check product eligibility, promotional prices, available quantities and any applicable fees. Amazon’s guidance states that Prime Exclusive Discounts require a validated reference price to display a savings comparison. Sellers should check this requirement when preparing their offers.
Review Pricing and Protect Margins
A competitive discount should remain financially sustainable. Sellers should calculate the expected margin after accounting for product costs, referral fees, fulfillment costs, advertising and any applicable promotional charges.
Businesses using automated repricing should review their minimum prices and active pricing rules before launching promotions. This can help keep pricing aligned with profit targets throughout the event. Continue monitoring offers after submission. Changes in pricing or eligibility may require attention in Seller Central.
Start Advertising Before the Event
Amazon recommends launching advertising early and supporting deals with a full-funnel approach. Starting campaigns ahead of the event gives sellers time to assess performance and refine their strategy. Review search terms, targeting, conversion rates and advertising costs before increasing spending.
Advertising budgets should reflect available inventory and expected margins. Sending more traffic to a product with limited stock or weak profitability can reduce the value of a promotion. Sellers should also review their product detail pages. Clear images, accurate descriptions and relevant product information can help shoppers make purchasing decisions.
Use the Extra Time to Strengthen Holiday Readiness
The November 13 extension gives Amazon US sellers more time to prepare their Black Friday and Cyber Monday offers. Sellers can benefit by using the additional window to improve product selection, confirm inventory availability and build a realistic advertising plan.
Preparing early and monitoring offers in Seller Central can help businesses reduce last-minute problems and pursue holiday sales with better control over costs and profitability.
Also Read: Amazon Seller Central Introduces Multichannel Selling Tools for eBay, Shopify, TikTok and Walmart
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.