Amazon India Honored with National Award for Empowering Persons with Disabilities

Amazon India Honored with National Award for Empowering Persons with Disabilities

By Staff Writer
New Delhi, India, Dec 4: In a significant recognition of its efforts towards inclusivity, Amazon India was awarded the prestigious National Award for Empowerment of Persons with Disabilities on December 3, coinciding with the International Day of Persons with Disabilities. The award, presented by the President of India, Droupadi Murmu, acknowledges Amazon India's commitment to creating an accessible environment for individuals with disabilities.

Empowering Through Representation and Opportunities
Amazon India's strategy for empowering persons with disabilities (PWDs) extends beyond mere compliance with accessibility standards. The company has set ambitious goals to enhance the representation of PWDs across its operational sites in India by 2 to 8 times. This initiative reflects a broader commitment to diversity and inclusion within the workforce.

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In collaboration with the central and state governments, Amazon India has signed multiple Memorandums of Understanding (MoUs) to provide skill development and job opportunities for PWDs. In conjunction with NGOs and national institutes, these partnerships and efforts are pivotal in facilitating skill-building programs tailored for PWDs.

Dr. Karuna Shankar Pande, Director - Last Mile Operations at Amazon India, expressed the company's ethos, stating, "At Amazon India, inclusivity is at the core of our values, and we are dedicated to creating an environment where everyone can thrive. This national recognition reaffirms our dedication to fostering an inclusive workplace and society, ensuring that individuals with disabilities have equal opportunities and access to resources."

Amazon India has implemented a range of accessibility features to improve the experience for persons with disabilities. These features span across various services and devices, ensuring inclusivity and ease of use. Here are some key highlights:

1. Preferred Speaking Rate for Alexa: This feature allows users to adjust Alexa's speaking speed, aiding those with auditory processing disorders or partial hearing loss.

2. Alexa Captions and Closed Captions: For hearing-impaired users, Alexa Captions display spoken responses on Echo Show devices, while Closed Captions provide real-time subtitles for Prime Video content.

3. Virtual Sign Language KYC on Amazon Pay: This service facilitates communication for users with hearing and speech impairments, using Indian sign language for KYC processes.

4. Dialogue Boost on Prime Video: Enhances dialogue clarity in videos, benefiting users who are hard of hearing.

5. Tap to Alexa: Enables individuals with speech disabilities to interact with Alexa via touchscreen commands on Echo Show devices.

6. Adaptive Listening: Extends Alexa's response time, aiding those with speech disabilities.

7. Voice Search on Amazon Shopping App: Assists users with visual or mobility impairments through voice commands.

8. Screen Magnifier and VoiceView on Echo Show: These features aid users with low vision, enlarging screen elements and providing auditory descriptions, respectively.

9. Colour Correction and Inversion: Tailors Echo Show displays for users with color blindness or light sensitivity.

10. Smart Home Integration: Allows control of home appliances via Alexa, aiding those with mobility disabilities.

11. Voice Controls on Fire TV: Facilitates content search and playback using voice commands.

Amazon India's receipt of the National Award for Empowerment of Persons with Disabilities is a testament to its unwavering commitment to inclusivity and accessibility. Through strategic partnerships, innovative features, and a deep-seated belief in diversity, Amazon India is not just complying with standards but is actively shaping an inclusive future. This award honors Amazon's current achievements and sets a benchmark for other corporations to follow in empowering persons with disabilities.

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