Amazon integrates FBA opportunities into Manage All Inventory
Sellers can now view daily updated recommendations directly within their inventory dashboard
Amazon has announced a new integration on its Seller Central platform that will make it easier for sellers to identify growth opportunities. The company has merged Fulfillment by Amazon (FBA) Enrollment Opportunities into the Manage All Inventory section, giving sellers quick access to data-driven recommendations without switching tools. This change is now live for marketplaces in the United States, United Kingdom, Spain, France, Germany, Italy, and Japan.
FBA opportunities in inventory view
With this update, sellers can see up to 50 tailored recommendations within the Manage All Inventory dashboard. These recommendations refresh daily and highlight which seller-fulfilled products could perform better if enrolled in FBA. The displayed data includes eligibility for FBA programs and promotions, sales history, Featured Offer win percentage, and sales conversion rates.
Also Read: Amazon expands Vine program to include heavy and bulky FBA products
How to access recommendations
Sellers can review the opportunities by following a few simple steps on Seller Central:
1. Go to the Inventory tab and open Manage All Inventory.
2. Use the filter option and select Recommended for FBA.
3. In the Inventory column, select FBA conversion to open a panel with the relevant data.
4. If the recommendation looks promising, sellers can click Create new FBA offer or Convert to FBA offer to enroll.
Why this matters for sellers
The integration is designed to help sellers act faster and more efficiently. By placing insights within the same view as active inventory, sellers save time and gain immediate context for their decisions. Amazon noted that the existing FBA Enrollment Opportunities tool will remain available separately, but the new setup ensures smoother access for busy sellers.
Practical benefits of FBA enrollment
Enrolling eligible products in FBA can provide several advantages, such as improved chances of winning the Featured Offer, access to Prime shipping benefits for customers, and potential sales uplift from faster delivery and higher buyer trust. Sellers who rely on Seller Fulfilled Prime or Merchant Fulfilled Network may find this tool especially useful for identifying products that could perform better under FBA.
This update, announced on Seller Central, underlines Amazon’s push to simplify decision-making for sellers. By combining FBA opportunities with daily inventory management, Amazon is helping sellers unlock potential growth while reducing the time spent switching between tools. For those looking to expand their FBA presence, this integration offers a streamlined path to identify, evaluate, and act on sales opportunities.
Also Read: Send inventory early to prepare for festive season peak
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Sept-2025#08
Amazon has announced a new integration on its Seller Central platform that will make it easier for sellers to identify growth opportunities. The company has merged Fulfillment by Amazon (FBA) Enrollment Opportunities into the Manage All Inventory section, giving sellers quick access to data-driven recommendations without switching tools. This change is now live for marketplaces in the United States, United Kingdom, Spain, France, Germany, Italy, and Japan.
FBA opportunities in inventory view
With this update, sellers can see up to 50 tailored recommendations within the Manage All Inventory dashboard. These recommendations refresh daily and highlight which seller-fulfilled products could perform better if enrolled in FBA. The displayed data includes eligibility for FBA programs and promotions, sales history, Featured Offer win percentage, and sales conversion rates.
Also Read: Amazon expands Vine program to include heavy and bulky FBA products
How to access recommendations
Sellers can review the opportunities by following a few simple steps on Seller Central:
1. Go to the Inventory tab and open Manage All Inventory.
2. Use the filter option and select Recommended for FBA.
3. In the Inventory column, select FBA conversion to open a panel with the relevant data.
4. If the recommendation looks promising, sellers can click Create new FBA offer or Convert to FBA offer to enroll.
Why this matters for sellers
The integration is designed to help sellers act faster and more efficiently. By placing insights within the same view as active inventory, sellers save time and gain immediate context for their decisions. Amazon noted that the existing FBA Enrollment Opportunities tool will remain available separately, but the new setup ensures smoother access for busy sellers.
Practical benefits of FBA enrollment
Enrolling eligible products in FBA can provide several advantages, such as improved chances of winning the Featured Offer, access to Prime shipping benefits for customers, and potential sales uplift from faster delivery and higher buyer trust. Sellers who rely on Seller Fulfilled Prime or Merchant Fulfilled Network may find this tool especially useful for identifying products that could perform better under FBA.
This update, announced on Seller Central, underlines Amazon’s push to simplify decision-making for sellers. By combining FBA opportunities with daily inventory management, Amazon is helping sellers unlock potential growth while reducing the time spent switching between tools. For those looking to expand their FBA presence, this integration offers a streamlined path to identify, evaluate, and act on sales opportunities.
Also Read: Send inventory early to prepare for festive season peak
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.