Amazon Launches Dedicated Irish Site: Amazon.ie Goes Live

Amazon Launches Dedicated Irish Site: Amazon.ie Goes Live

Irish customers gain access to over 200 million products, exclusive Prime benefits, and fast local deliveries


By
ChannelMAX Staff Writer

Mar-2025#18


Global ecommerce giant Amazon officially expanded its presence in Ireland today by launching Amazon.ie, a dedicated platform tailored specifically for Irish customers. The announcement, detailed in an official Amazon blog post, highlights the company's commitment to providing extensive product selection, competitive pricing, and enhanced local delivery options.

Key Highlights of Amazon.ie:
- Over 200 million products available with clear, local pricing in Euro.
- Prime membership offered at €6.99 per month, including a 30-day free trial.
- One-Day Delivery service available on millions of products.
- No additional customs charges for deliveries within Ireland.
- Dedicated "Brands of Ireland" page promoting local Irish businesses.

Amazon Prime Tailored for Ireland
With the introduction of Amazon.ie, Irish customers can now subscribe to Amazon Prime for €6.99 monthly, gaining access to benefits such as free and fast deliveries, exclusive deals, popular entertainment options like TV shows, movies, live sports via Prime Video, and gaming benefits through Prime Gaming. Additionally, members can enjoy special offers from partners like Odeon cinemas and Deliveroo.

Customers with existing UK Amazon Prime memberships can seamlessly switch to the Irish service. Amazon confirmed that UK memberships will be automatically canceled and refunded upon switching, allowing customers to easily transition and enjoy local Prime perks.

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Supporting Irish Businesses
Amazon.ie introduces a dedicated "Brands of Ireland" page, developed in collaboration with Enterprise Ireland, the government's enterprise development agency. This initiative aims to boost the visibility of local Irish brands like Barry’s Tea, Bewley’s, and the independent fitness brand Swifter.

James Madden, co-founder of Swifter, welcomed the move enthusiastically, stating, “The launch of Amazon.ie is great news for Irish businesses and consumers. For Swifter, it means we are able to reach more local customers and grow in our home market.”

Benefits for Amazon Sellers
The introduction of Amazon.ie provides Amazon sellers with a significant new opportunity to reach the growing Irish consumer market directly. Sellers will benefit from reduced shipping complexities, clearer pricing structures, and increased visibility in a dedicated local marketplace. This streamlined access allows sellers, especially small and medium-sized enterprises (SMEs), to enhance their customer base, grow sales efficiently, and tap into consumer preferences unique to the Irish market.

Positive Reactions from Irish Officials
Irish government officials applauded the move, recognizing its potential benefits for both consumers and businesses nationwide.

Taoiseach Micheál Martin praised the development, remarking, “This expansion by Amazon will give consumers more choice and better value, as well as help small, medium, and large businesses across the country promote their own Irish and international products. By using Amazon, people know that they will get a well-trusted, great service. It’s good news for all.”

Similarly, Ireland’s Minister for Enterprise, Tourism, and Employment, Peter Burke, viewed the launch as a reflection of Amazon’s “continued commitment to Ireland.”

A Long-Awaited Milestone
Alison Dunn, Amazon’s Ireland country manager, expressed excitement over this significant milestone, saying, “Our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie. The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers. We have been building towards this moment since the launch of our fulfillment center in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland.”

The launch of Amazon.ie marks a major step forward in Ireland's ecommerce landscape, promising Irish consumers an enhanced shopping experience while simultaneously creating substantial growth opportunities for local businesses. As Amazon continues to expand its Irish operations, customers and businesses alike stand poised to benefit significantly.

Also Read: ChannelMAX Unveils New Repricing Interface

Disclaimer:
Amazon is the registered trademark of the e-commerce brand. 

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