Amazon Launches Fit Insights Tool in Europe and India
New Tool Aims to Enhance Customer Satisfaction and Reduce Returns for Apparel and Shoe Brands
By Staff Writer
Fit Insights Tool, the latest tool for Amazon sellers is now available in India and Europe. The innovative tool provides apparel and shoe brands with fit-specific insights to help meet customer sizing expectations. It was previously available only in the US. According to an official announcement, it is now accessible to apparel and shoe brands in France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, the United Kingdom, and India.
What is Fit Insights?
Fit Insights uses artificial intelligence and machine learning technology to analyze returns data, size charts, and customer feedback on fit, quality, and price. This information is then used to recommend improvements to size charts and product listings, enabling brands to make data-driven decisions to optimize their products.
Also Read: Amazon Confirms 10th Prime Day Sale in July, Dates Kept Secret
Key Features of Fit Insights
The Fit Insights tool offers several valuable features for sellers:
Product Return Health Categorization: Products are categorized by their return health, ranging from very poor to excellent. This allows sellers to quickly identify listings that may need updates.
Benchmark Comparisons: The tool compares a product's return rate against an average benchmark of best-in-class products in a similar price and style category with low returns.
Customer Insight Summaries: Sellers receive summaries of customer feedback, both positive and negative, which can inform improvements.
Size Chart Analysis and Recommendations: Fit Insights analyses size charts and provides recommendations on how to resolve size chart issues to better meet customer expectations.
Benefits for Sellers and Buyers
The introduction of the Fit Insights tool in Europe and India is expected to bring numerous benefits:
For Sellers
Sellers can now access detailed insights that help them understand customer preferences and return reasons. This allows for more accurate size charts and product descriptions, leading to fewer returns and higher customer satisfaction. The official announcement states, "Fit Insights uses artificial intelligence and machine learning technology to analyze returns data, size charts, and customer feedback on fit, quality, and price to recommend improvements to your size charts and product listings."
For Buyers
Customers will benefit from improved product listings that more accurately reflect sizing and fit, reducing the likelihood of receiving products that do not meet their expectations. This enhancement in product accuracy can lead to a more satisfying shopping experience and increased trust in Amazon's marketplace.
Access and Recommendations
Fit Insights is currently available only to apparel and shoe brands registered on the Amazon Brand Registry. Sellers interested in utilizing this tool can access it through the provided link on the Seller Central platform. Amazon advises sellers to conduct their own research before making decisions based on AI-generated recommendations and disclaims liability for outcomes resulting from such decisions.
For more information and to access the tool, visit the Fit Insights tool.
Also Read: Amazon Launches in South Africa, Promising Convenience and Support for Local Sellers
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By Staff Writer
Fit Insights Tool, the latest tool for Amazon sellers is now available in India and Europe. The innovative tool provides apparel and shoe brands with fit-specific insights to help meet customer sizing expectations. It was previously available only in the US. According to an official announcement, it is now accessible to apparel and shoe brands in France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, the United Kingdom, and India.
What is Fit Insights?
Fit Insights uses artificial intelligence and machine learning technology to analyze returns data, size charts, and customer feedback on fit, quality, and price. This information is then used to recommend improvements to size charts and product listings, enabling brands to make data-driven decisions to optimize their products.
Also Read: Amazon Confirms 10th Prime Day Sale in July, Dates Kept Secret
Key Features of Fit Insights
The Fit Insights tool offers several valuable features for sellers:
Product Return Health Categorization: Products are categorized by their return health, ranging from very poor to excellent. This allows sellers to quickly identify listings that may need updates.
Benchmark Comparisons: The tool compares a product's return rate against an average benchmark of best-in-class products in a similar price and style category with low returns.
Customer Insight Summaries: Sellers receive summaries of customer feedback, both positive and negative, which can inform improvements.
Size Chart Analysis and Recommendations: Fit Insights analyses size charts and provides recommendations on how to resolve size chart issues to better meet customer expectations.
Benefits for Sellers and Buyers
The introduction of the Fit Insights tool in Europe and India is expected to bring numerous benefits:
For Sellers
Sellers can now access detailed insights that help them understand customer preferences and return reasons. This allows for more accurate size charts and product descriptions, leading to fewer returns and higher customer satisfaction. The official announcement states, "Fit Insights uses artificial intelligence and machine learning technology to analyze returns data, size charts, and customer feedback on fit, quality, and price to recommend improvements to your size charts and product listings."
For Buyers
Customers will benefit from improved product listings that more accurately reflect sizing and fit, reducing the likelihood of receiving products that do not meet their expectations. This enhancement in product accuracy can lead to a more satisfying shopping experience and increased trust in Amazon's marketplace.
Access and Recommendations
Fit Insights is currently available only to apparel and shoe brands registered on the Amazon Brand Registry. Sellers interested in utilizing this tool can access it through the provided link on the Seller Central platform. Amazon advises sellers to conduct their own research before making decisions based on AI-generated recommendations and disclaims liability for outcomes resulting from such decisions.
For more information and to access the tool, visit the Fit Insights tool.
Also Read: Amazon Launches in South Africa, Promising Convenience and Support for Local Sellers
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.