Amazon's Prime Big Deal Days Sets New Record as Biggest October Shopping Event Ever
Record Sales and Participation Kick Off the Holiday Season for Prime Members Worldwide
Amazon has announced in an official blog that its recent Prime Big Deal Days event became the company's biggest October shopping event ever. Amazon says that more Prime members shopped compared to last year during the same sales event. Prime members took advantage of early holiday deals, which marked a robust start to the holiday season. The two-day event saw higher sales and more items sold than any previous October shopping event. Amazon says that the trend signals strong consumer enthusiasm.
Record-Breaking Sales and Participation
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists. We’re excited to deliver for customers this holiday, and we’re grateful to our teams around the world working hard to offer compelling selection, value, and convenience throughout the season."
Also Read: All about Amazon's Competitive Pricing and Winning the Buy Box
Prime Members Save Over $1 Billion Globally
During the event, Prime members saved more than $1 billion across millions of deals, including seasonal merchandise and gifts. The savings spanned various categories:
Electronics: Discounts on products from Dyson and Apple.
Home and Kitchen: Deals on appliances like the BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner.
Toys and Games: Offers on Barbie, Fisher-Price, American Girl, Mattel toys, Play-Doh, Nerf, and Hasbro Games.
Beauty and Apparel: Savings on premium skincare brands like Laneige, Innisfree, Sulwhasoo, and Levi’s denim for the family.
Independent Sellers See Record Sales
Independent sellers also experienced record sales during the event compared to previous Prime Big Deal Days. Popular discounted items included:
L'ANGE HAIR: Le Volume 2-in-1 Titanium Blow Dryer Brush.
Liquid I.V.: Hydration Multiplier Electrolyte Drink Mix.
I.T. Cosmetics: Superhero Mascara.
Innovative Shopping Features Enhance Experience
Prime members utilized new and innovative shopping features to find personalized deals and gift ideas:
Rufus: A generative AI-powered conversational shopping assistant that helped millions of customers answer questions and provided tailored deal recommendations.
Inspire: An in-app mobile experience offering a personalized feed to discover ideas and products.
Amazon Lens: A visual shopping tool that identifies objects and finds similar items on Amazon.
A.I. Shopping Guides: Tools that help customers learn about different product types, understand key features, and identify top brands and customer favourites.
Top-Selling Brands and Gifts
Some of the top-selling brands and gifts during Prime Big Deal Days included:
Premium Skincare: Laneige, Innisfree, Sulwhasoo.
Apple Products: AirPods and Apple watches.
Toys: Barbie, Fisher-Price, American Girl, Mattel.
Apparel: Levi’s denim for the family.
Games and Crafts: Play-Doh, Nerf, Hasbro Games.
Home Appliances: BISSELL cleaners, Dyson vacuums and air purifiers.
Holiday Savings Just Getting Started
While Prime Big Deal Days has concluded, Amazon emphasizes that the holiday savings are just beginning. Throughout the holiday season, customers can:
- Explore the Holiday Shop for trending products and top brands.
- Discover the Top 100+ Gifts for inspiration.
- Find Hosting Must-Haves for festive gatherings.
- Browse the Toys We Love list for popular children's gifts.
- Shop by theme and price point, including Most-Loved Gifts Under $10 and Stocking Stuffers Under $10.
Amazon's record-breaking Prime Big Deal Days event not only offered significant savings for Prime members but also set a positive tone for the upcoming holiday shopping season. With innovative shopping tools and a focus on customer experience, Amazon continues to provide value and convenience. As the holidays approach, both customers and sellers can look forward to more deals and opportunities in the Amazon marketplace.
Also Read: How to Use Pinterest to Drive Sales for Your Amazon Store
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
Oct-2024#02
Amazon has announced in an official blog that its recent Prime Big Deal Days event became the company's biggest October shopping event ever. Amazon says that more Prime members shopped compared to last year during the same sales event. Prime members took advantage of early holiday deals, which marked a robust start to the holiday season. The two-day event saw higher sales and more items sold than any previous October shopping event. Amazon says that the trend signals strong consumer enthusiasm.
Record-Breaking Sales and Participation
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists. We’re excited to deliver for customers this holiday, and we’re grateful to our teams around the world working hard to offer compelling selection, value, and convenience throughout the season."
Also Read: All about Amazon's Competitive Pricing and Winning the Buy Box
Prime Members Save Over $1 Billion Globally
During the event, Prime members saved more than $1 billion across millions of deals, including seasonal merchandise and gifts. The savings spanned various categories:
Electronics: Discounts on products from Dyson and Apple.
Home and Kitchen: Deals on appliances like the BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner.
Toys and Games: Offers on Barbie, Fisher-Price, American Girl, Mattel toys, Play-Doh, Nerf, and Hasbro Games.
Beauty and Apparel: Savings on premium skincare brands like Laneige, Innisfree, Sulwhasoo, and Levi’s denim for the family.
Independent Sellers See Record Sales
Independent sellers also experienced record sales during the event compared to previous Prime Big Deal Days. Popular discounted items included:
L'ANGE HAIR: Le Volume 2-in-1 Titanium Blow Dryer Brush.
Liquid I.V.: Hydration Multiplier Electrolyte Drink Mix.
I.T. Cosmetics: Superhero Mascara.
Innovative Shopping Features Enhance Experience
Prime members utilized new and innovative shopping features to find personalized deals and gift ideas:
Rufus: A generative AI-powered conversational shopping assistant that helped millions of customers answer questions and provided tailored deal recommendations.
Inspire: An in-app mobile experience offering a personalized feed to discover ideas and products.
Amazon Lens: A visual shopping tool that identifies objects and finds similar items on Amazon.
A.I. Shopping Guides: Tools that help customers learn about different product types, understand key features, and identify top brands and customer favourites.
Top-Selling Brands and Gifts
Some of the top-selling brands and gifts during Prime Big Deal Days included:
Premium Skincare: Laneige, Innisfree, Sulwhasoo.
Apple Products: AirPods and Apple watches.
Toys: Barbie, Fisher-Price, American Girl, Mattel.
Apparel: Levi’s denim for the family.
Games and Crafts: Play-Doh, Nerf, Hasbro Games.
Home Appliances: BISSELL cleaners, Dyson vacuums and air purifiers.
Holiday Savings Just Getting Started
While Prime Big Deal Days has concluded, Amazon emphasizes that the holiday savings are just beginning. Throughout the holiday season, customers can:
- Explore the Holiday Shop for trending products and top brands.
- Discover the Top 100+ Gifts for inspiration.
- Find Hosting Must-Haves for festive gatherings.
- Browse the Toys We Love list for popular children's gifts.
- Shop by theme and price point, including Most-Loved Gifts Under $10 and Stocking Stuffers Under $10.
Amazon's record-breaking Prime Big Deal Days event not only offered significant savings for Prime members but also set a positive tone for the upcoming holiday shopping season. With innovative shopping tools and a focus on customer experience, Amazon continues to provide value and convenience. As the holidays approach, both customers and sellers can look forward to more deals and opportunities in the Amazon marketplace.
Also Read: How to Use Pinterest to Drive Sales for Your Amazon Store
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET :
Established in 2005, ChannnelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Repricer, a pricing management tool, 2ndly, ChannelMAX FBA RefundMAX, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which seller deserves appropriate credit reimburse from Amazon, additionally ChannelMAX Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their day to day business. Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET :