Amazon pushes China-based storage strategy with 45% cost savings webinar for sellers
Seller Central update highlights Global Warehousing and Distribution program with end-to-end logistics support
By ChannelMAX Staff Writer
May-2026#01
Amazon has announced a new educational push for sellers through its Seller Central platform, promoting a webinar that focuses on reducing storage costs by up to 45 percent using its Global Warehousing and Distribution program. The initiative is part of Amazon’s ongoing effort to help sellers optimise supply chains, particularly those sourcing products from China.
The announcement, shared on Seller Central under its Webinar Wednesday series, invites sellers to attend a live session scheduled for May 6. The webinar aims to guide sellers on how to store bulk inventory closer to manufacturing hubs in China and streamline shipments into the United States market.
Also Read: Amazon speeds up New Brand Bonus payouts for UK sellers, splits UK and EU incentives
What the webinar will cover
The session will introduce sellers to Amazon’s Global Warehousing and Distribution model, which allows inventory to be stored in China at significantly lower costs compared to traditional US-based storage. This can be particularly beneficial for sellers dealing with high storage fees in US fulfilment centres or third-party warehouses.
Amazon Global Logistics will handle the entire replenishment process. This includes international shipping, customs clearance, and final delivery to US Fulfilment by Amazon warehouses. By centralising these services, Amazon is positioning the program as a simplified and cost-efficient solution for cross-border sellers.
The webinar will also include a live question-and-answer session, allowing sellers to address specific operational challenges. Participants will receive access to the full recording and presentation materials after the event, making it useful even for those unable to attend live.
Why this matters for sellers
For sellers sourcing from China, storage costs and inventory management remain key challenges. By enabling storage closer to manufacturing locations, Amazon is effectively helping sellers reduce holding costs and improve cash flow.
Lower storage costs can allow sellers to maintain larger inventory volumes without incurring high fees. This can help prevent stockouts, improve listing performance, and support more aggressive pricing strategies during peak sales events.
The integration with Amazon Global Logistics also reduces complexity. Sellers can avoid dealing with multiple logistics partners and benefit from a more predictable supply chain managed within Amazon’s ecosystem.
Strategic timing ahead of peak season
The webinar comes at a time when sellers are preparing for major sales events, including mid-year promotions and the upcoming Prime Day cycle. Efficient inventory planning and cost control are critical during this period.
By promoting this program now, Amazon appears to be encouraging sellers to rethink their logistics strategy ahead of high-demand seasons. Sellers who adopt this model early may gain a competitive advantage through better margins and faster replenishment cycles.
Who should attend
The webinar is open to sellers at all levels. However, it is particularly relevant for those engaged in private label, wholesale, or high-volume sourcing from China. New sellers exploring international sourcing can also benefit from understanding Amazon’s integrated logistics approach.
Amazon’s latest Seller Central update signals a clear shift towards more integrated, global supply chain solutions. The Global Warehousing and Distribution program offers a practical pathway for sellers to reduce storage costs while simplifying logistics operations.
For sellers looking to improve profitability and operational efficiency, attending this webinar could provide valuable insights and actionable strategies. As competition intensifies and costs continue to rise, leveraging such programs may become essential for long-term success on the platform.
Also Read: Amazon introduces fuel surcharge for EU sellers amid rising logistics costs
Disclaimer:
Amazon is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
May-2026#01
Amazon has announced a new educational push for sellers through its Seller Central platform, promoting a webinar that focuses on reducing storage costs by up to 45 percent using its Global Warehousing and Distribution program. The initiative is part of Amazon’s ongoing effort to help sellers optimise supply chains, particularly those sourcing products from China.
The announcement, shared on Seller Central under its Webinar Wednesday series, invites sellers to attend a live session scheduled for May 6. The webinar aims to guide sellers on how to store bulk inventory closer to manufacturing hubs in China and streamline shipments into the United States market.
Also Read: Amazon speeds up New Brand Bonus payouts for UK sellers, splits UK and EU incentives
What the webinar will cover
The session will introduce sellers to Amazon’s Global Warehousing and Distribution model, which allows inventory to be stored in China at significantly lower costs compared to traditional US-based storage. This can be particularly beneficial for sellers dealing with high storage fees in US fulfilment centres or third-party warehouses.
Amazon Global Logistics will handle the entire replenishment process. This includes international shipping, customs clearance, and final delivery to US Fulfilment by Amazon warehouses. By centralising these services, Amazon is positioning the program as a simplified and cost-efficient solution for cross-border sellers.
The webinar will also include a live question-and-answer session, allowing sellers to address specific operational challenges. Participants will receive access to the full recording and presentation materials after the event, making it useful even for those unable to attend live.
Why this matters for sellers
For sellers sourcing from China, storage costs and inventory management remain key challenges. By enabling storage closer to manufacturing locations, Amazon is effectively helping sellers reduce holding costs and improve cash flow.
Lower storage costs can allow sellers to maintain larger inventory volumes without incurring high fees. This can help prevent stockouts, improve listing performance, and support more aggressive pricing strategies during peak sales events.
The integration with Amazon Global Logistics also reduces complexity. Sellers can avoid dealing with multiple logistics partners and benefit from a more predictable supply chain managed within Amazon’s ecosystem.
Strategic timing ahead of peak season
The webinar comes at a time when sellers are preparing for major sales events, including mid-year promotions and the upcoming Prime Day cycle. Efficient inventory planning and cost control are critical during this period.
By promoting this program now, Amazon appears to be encouraging sellers to rethink their logistics strategy ahead of high-demand seasons. Sellers who adopt this model early may gain a competitive advantage through better margins and faster replenishment cycles.
Who should attend
The webinar is open to sellers at all levels. However, it is particularly relevant for those engaged in private label, wholesale, or high-volume sourcing from China. New sellers exploring international sourcing can also benefit from understanding Amazon’s integrated logistics approach.
Amazon’s latest Seller Central update signals a clear shift towards more integrated, global supply chain solutions. The Global Warehousing and Distribution program offers a practical pathway for sellers to reduce storage costs while simplifying logistics operations.
For sellers looking to improve profitability and operational efficiency, attending this webinar could provide valuable insights and actionable strategies. As competition intensifies and costs continue to rise, leveraging such programs may become essential for long-term success on the platform.
Also Read: Amazon introduces fuel surcharge for EU sellers amid rising logistics costs
Disclaimer:
Amazon is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.