Amazon Sellers Face New EU Batteries Regulation in 2024: What You Need to Know

Amazon Sellers Face New EU Batteries Regulation in 2024: What You Need to Know

By Staff Writer

In a recent announcement on the Seller Central, AmazonUK shared an update concerning sellers of standalone batteries and battery-containing products destined for the European Union (EU) and Northern Ireland markets. Scheduled to take effect in 2024, the new EU Batteries Regulation mandates crucial changes that Amazon sellers must prepare for to ensure compliance and avoid potential disruptions in their business operations.

Key Requirements of the EU Batteries Regulation

The forthcoming regulation introduces the requirement for all eligible batteries, whether sold as standalone units or included within products, to be marked with a CE symbol. Additionally, these items must be associated with an EU Responsible Person. This move aims to standardize battery sales across the EU and Northern Ireland, enhancing product safety and environmental sustainability.

There's a specific call to action for Amazon sellers utilizing Fulfilment by Amazon (FBA) services from outside the EU. They must submit their Responsible Person information by August 18, 2024. Failure to comply with this requirement could lead to removing their listings from the Amazon platform.

To facilitate this process, Amazon has announced plans to launch a dedicated tool in April, which will be accessible via Seller Central. This tool is designed to streamline the submission of the necessary information, which will also be prominently displayed on each product's detail page.

Compliance with General Product Safety Regulation

The announcement further clarifies that compliance with the new batteries regulation also entails adherence to all existing relevant legislation. This includes the General Product Safety Regulation, underscoring the importance of ensuring that all products meet the highest safety standards.

The introduction of the EU Batteries Regulation represents a significant shift for Amazon sellers operating in or targeting the EU and Northern Ireland markets. It underscores the evolving nature of global trade regulations and the importance of staying informed and prepared. Sellers are encouraged to utilize the upcoming tool in Seller Central to comply with the new requirements, ensuring their businesses thrive without interruption.

For further details on the regulation and compliance steps, sellers can refer to the provided help pages on the EU Batteries Regulation–Responsible Person requirements and guidelines for selling batteries or products containing batteries in the EU.

You can also read the following announcements made by Amazon on Seller Central:
1. How to Recover Your Amazon FBA Reimbursement with Ease
2. Amazon Announces Updated Automatic Closure Policy for FBA Shipments Starting February 2024
3. Amazon-Launches Multi-Channel Distribution Capability in AWD

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