Amazon Unveils Free 3D Modeling for Sellers via iOS App
New Feature Aims to Boost Product Visibility and Sales on the Platform
By ChannelMAX Staff Writer
July-2024#23
In an era where online shopping dominates the retail landscape, the ability to virtually examine products has become increasingly crucial. Recognizing this trend, Amazon has taken a significant leap forward in enhancing the online shopping experience. The company recently announced a new feature for its US-based, brand-registered sellers: the ability to create free 3D product models using nothing more than their iOS devices. Brand-registered sellers can now create free 3D product models using the Amazon Seller iOS app. This feature will help them offer customers a 360-degree view of items and drive sales through enhanced product visualization.
Why add 3D content to your listings?
Customers get a richer, more immersive experience learning about any product. With 3D content, customers can virtually try on shoes or eyewear, visualize what an item will look like in their own space, or rotate and zoom in on the product from any direction to see features that might be missed through traditional photography.
What Survey Data Indicates?
- 8X increase in customers who viewed a product in AR at Amazon from 2018 to 2022.
A 2X improvement in purchase conversion was observed on average in 2022 when customers clicked on AR Virtual Try-On or View in 3D buttons for enabled product listings.
- 94% of customers surveyed by Amazon said they would use Virtual Try-On again (2022 survey of over 2,000 Amazon customers).
When View in Your Room is enabled on an Amazon product listing, an average 9% improvement in sales is observed.
Also Read: Amazon Lens: Revolutionizing Visual Search for Faster Shopping
Key Features of the New 3D Modeling Tool
1. iOS Compatibility and Requirements
The new 3D modeling feature is accessible through the Amazon Seller app on iOS devices running iOS 17 or newer. To utilize this tool, users must have their device language set to US English.
2. Quick and Guided Scanning Process
Amazon has streamlined the 3D scanning process, making it possible to complete in just a few minutes. The app provides a guided experience to ensure quality results.
3. Product Eligibility
While this feature marks a significant advancement, not all products are eligible for 3D scanning. Eligibility depends on factors such as product category and physical properties.
Quality Assurance and Processing Time
Amazon has implemented a robust quality control process for the 3D models:
- Each scanned model undergoes review by a 3D artist for quality assurance.
- Sellers can track the status of their scans, with "in progress" indicating successful receipt of the scan.
- The complete process takes approximately three weeks, from scanning to publication on the product listing.
Impact on Product Listings and Seller Control
Once processed, 3D models are automatically added to product listings. Sellers can request the removal of these models by contacting support, with plans for future self-service removal functionality.
The Future of E-commerce Product Presentation
This innovative feature represents a significant step forward in how products are presented in the e-commerce space. By providing customers with a more comprehensive view of products before purchase, Amazon aims to enhance the online shopping experience and potentially reduce return rates.
In conclusion, Amazon's introduction of free 3D model creation through iOS mobile scanning is a significant step forward in product visualization and customer engagement. By allowing sellers to create high-quality 3D models, Amazon is set to revolutionize the online shopping experience, driving sales and customer satisfaction.
Sellers can download or update the Amazon Seller app for iOS to take advantage of this innovative feature.
For instructions on how to scan your products, go to 3D model creation through mobile scanning.
Also Read: Amazon's AI Shopping Assistant Rufus Now Available to All U.S. Customers
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
July-2024#23
In an era where online shopping dominates the retail landscape, the ability to virtually examine products has become increasingly crucial. Recognizing this trend, Amazon has taken a significant leap forward in enhancing the online shopping experience. The company recently announced a new feature for its US-based, brand-registered sellers: the ability to create free 3D product models using nothing more than their iOS devices. Brand-registered sellers can now create free 3D product models using the Amazon Seller iOS app. This feature will help them offer customers a 360-degree view of items and drive sales through enhanced product visualization.
Why add 3D content to your listings?
Customers get a richer, more immersive experience learning about any product. With 3D content, customers can virtually try on shoes or eyewear, visualize what an item will look like in their own space, or rotate and zoom in on the product from any direction to see features that might be missed through traditional photography.
What Survey Data Indicates?
- 8X increase in customers who viewed a product in AR at Amazon from 2018 to 2022.
A 2X improvement in purchase conversion was observed on average in 2022 when customers clicked on AR Virtual Try-On or View in 3D buttons for enabled product listings.
- 94% of customers surveyed by Amazon said they would use Virtual Try-On again (2022 survey of over 2,000 Amazon customers).
When View in Your Room is enabled on an Amazon product listing, an average 9% improvement in sales is observed.
Also Read: Amazon Lens: Revolutionizing Visual Search for Faster Shopping
Key Features of the New 3D Modeling Tool
1. iOS Compatibility and Requirements
The new 3D modeling feature is accessible through the Amazon Seller app on iOS devices running iOS 17 or newer. To utilize this tool, users must have their device language set to US English.
2. Quick and Guided Scanning Process
Amazon has streamlined the 3D scanning process, making it possible to complete in just a few minutes. The app provides a guided experience to ensure quality results.
3. Product Eligibility
While this feature marks a significant advancement, not all products are eligible for 3D scanning. Eligibility depends on factors such as product category and physical properties.
Quality Assurance and Processing Time
Amazon has implemented a robust quality control process for the 3D models:
- Each scanned model undergoes review by a 3D artist for quality assurance.
- Sellers can track the status of their scans, with "in progress" indicating successful receipt of the scan.
- The complete process takes approximately three weeks, from scanning to publication on the product listing.
Impact on Product Listings and Seller Control
Once processed, 3D models are automatically added to product listings. Sellers can request the removal of these models by contacting support, with plans for future self-service removal functionality.
The Future of E-commerce Product Presentation
This innovative feature represents a significant step forward in how products are presented in the e-commerce space. By providing customers with a more comprehensive view of products before purchase, Amazon aims to enhance the online shopping experience and potentially reduce return rates.
In conclusion, Amazon's introduction of free 3D model creation through iOS mobile scanning is a significant step forward in product visualization and customer engagement. By allowing sellers to create high-quality 3D models, Amazon is set to revolutionize the online shopping experience, driving sales and customer satisfaction.
Sellers can download or update the Amazon Seller app for iOS to take advantage of this innovative feature.
For instructions on how to scan your products, go to 3D model creation through mobile scanning.
Also Read: Amazon's AI Shopping Assistant Rufus Now Available to All U.S. Customers
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.