Amazon Updates Percentage-Off Promotions Without Claim Codes
Starting September 2, 2025, sellers must set a minimum purchase of two units
Amazon has announced an important change to its promotion policies on Seller Central that will directly impact sellers who use percentage-off promotions. Beginning September 2, 2025, percentage-off promotions without claim codes will require customers to purchase at least two units instead of one. The move aims to simplify promotion types, reduce confusion among buyers, and help sellers choose the right tools for their business goals.
Also Read: Amazon expands Vine program to include heavy and bulky FBA products
Key details at a glance
Effective date: September 2, 2025.
Affected offers: percentage-off promotions without claim codes.
New rule: minimum purchase quantity of two units.
Not affected: percentage-off promotions with claim codes and coupons for single-unit discounts.
The new rule is designed to ensure each promotion type has a unique purpose. According to Amazon, this adjustment will make it easier for customers to understand available discounts and avoid overlaps between different promotional formats. For sellers, it will also provide clearer guidance on when to use claim codes, coupons, or standard promotions.
Options for Single-Unit Discounts
Although this update restricts single-unit percentage-off promotions without claim codes, sellers still have two options to offer them. By adding a claim code, promotions can be shared directly with customers through social media, email campaigns, or other marketing channels. Professional sellers can also use Amazon coupons to offer single-unit discounts without a claim code, though coupon fees will apply.
With the holiday shopping season approaching, sellers should review their active and scheduled promotions to ensure they meet the new requirements. Any single-unit percentage-off promotions without claim codes scheduled after September 2 will need to be adjusted. Sellers may also want to experiment with claim code-based promotions, which can be a powerful tool for targeted marketing campaigns.
Amazon’s update to percentage-off promotions reflects its ongoing efforts to create a streamlined shopping experience and more effective promotional tools. While sellers will need to adapt to the new minimum purchase requirement, the flexibility to use claim codes or coupons ensures they can still attract customers with single-unit discounts. Staying updated and adjusting promotion strategies ahead of the September 2 rollout will help sellers avoid disruptions and take advantage of Amazon’s promotional opportunities.
Also Read: Amazon Simplifies Seller Feedback with Star-Only Ratings
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Aug-2025#16
Amazon has announced an important change to its promotion policies on Seller Central that will directly impact sellers who use percentage-off promotions. Beginning September 2, 2025, percentage-off promotions without claim codes will require customers to purchase at least two units instead of one. The move aims to simplify promotion types, reduce confusion among buyers, and help sellers choose the right tools for their business goals.
Also Read: Amazon expands Vine program to include heavy and bulky FBA products
Key details at a glance
Effective date: September 2, 2025.
Affected offers: percentage-off promotions without claim codes.
New rule: minimum purchase quantity of two units.
Not affected: percentage-off promotions with claim codes and coupons for single-unit discounts.
The new rule is designed to ensure each promotion type has a unique purpose. According to Amazon, this adjustment will make it easier for customers to understand available discounts and avoid overlaps between different promotional formats. For sellers, it will also provide clearer guidance on when to use claim codes, coupons, or standard promotions.
Options for Single-Unit Discounts
Although this update restricts single-unit percentage-off promotions without claim codes, sellers still have two options to offer them. By adding a claim code, promotions can be shared directly with customers through social media, email campaigns, or other marketing channels. Professional sellers can also use Amazon coupons to offer single-unit discounts without a claim code, though coupon fees will apply.
With the holiday shopping season approaching, sellers should review their active and scheduled promotions to ensure they meet the new requirements. Any single-unit percentage-off promotions without claim codes scheduled after September 2 will need to be adjusted. Sellers may also want to experiment with claim code-based promotions, which can be a powerful tool for targeted marketing campaigns.
Amazon’s update to percentage-off promotions reflects its ongoing efforts to create a streamlined shopping experience and more effective promotional tools. While sellers will need to adapt to the new minimum purchase requirement, the flexibility to use claim codes or coupons ensures they can still attract customers with single-unit discounts. Staying updated and adjusting promotion strategies ahead of the September 2 rollout will help sellers avoid disruptions and take advantage of Amazon’s promotional opportunities.
Also Read: Amazon Simplifies Seller Feedback with Star-Only Ratings
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.