Amazon urges sellers to add customization options ahead of the holidays
Seller Central highlights Amazon Custom features, bulk option uploads, and a live Q&A on October 23 to help sellers tap festive demand
Amazon has shared an update on Seller Central urging sellers to enable product personalization before the holiday rush. The post, titled “Add customization options to your listings ahead of holiday events,” spotlights Amazon Custom tools that let shoppers add text, images, logos, and choose configurations directly on detail pages. It also points to a bulk upload option for customization settings that can speed up listing work for large catalogs.
What is Amazon Custom and who can use it
Amazon Custom is a free feature set for Professional sellers that adds three types of personalization to listings: personalize with text or images, configure via options you define, and assemble product bundles. Registration happens inside Seller Central and approvals typically arrive within about an hour.
Also Read: Amazon Introduces New Listing Management Features for Sellers
How orders, fulfillment, and returns work
Customized orders are fulfilled by the seller using FBM tools; FBA is not used for made-to-order personalization. For shoppers, customized products are generally not returnable, though refunds or replacements may apply if an item arrives damaged, defective, or materially different from what was ordered. Sellers should set clear preview and proofing steps to reduce errors.
What’s new or newly emphasized for workflow
Amazon’s update reiterates that you can bulk upload customization options in the custom configurator using a template, which is useful for teams preparing many seasonal ASINs at once. If you have families of similar products, set up custom fields on the parent and then refine at the child level to save time.
Set realistic handling times for made-to-order items
With holiday demand, set or override handling time per SKU so your production schedule is accurate. You can adjust handling time in Seller Central shipping settings and, if needed, turn off automated handling time before setting your own default and SKU-level values. This helps you publish clear delivery promises and cut pre-holiday cancellations.
Live Q&A for sellers on October 23
Amazon’s Customized Products team will host an all-day Seller Forums Q&A on Thursday, October 23, 2025, from 8 am to 5 pm Pacific Time. For India, that runs from 8.30 pm on October 23 to 5.30 am on October 24. Sellers can ask about registration, listing setup, bulk tools, and fulfillment.
Image and content tips for higher conversion
Use clear product photos that meet Amazon’s size requirements so zoom works; it helps shoppers accurately place text or graphics on the right surface. If you accept customer-uploaded logos or photos, ensure you have rights or permissions to reproduce them and avoid trademark or copyright violations. Clear previews and character limits reduce mistakes and returns.
Holiday season opportunity
Personalized products have become a growing trend among shoppers seeking thoughtful, made-to-order gifts. By adding customization options now, sellers can prepare early for the peak holiday traffic and stand out in a competitive marketplace. For customers, this update means a wider range of creative and personalized products will be available across Amazon during the festive period.
Amazon’s Seller Central update is a timely push to make personalization a core holiday feature. With Amazon Custom, Professional sellers can add text, image, and option-based customization, speed up setup with bulk uploads, and manage expectations with accurate handling times. Shoppers get simpler, clearer personalization at checkout, while sellers gain higher engagement and better conversion on seasonal gift items.
Also Read: Amazon encourages sellers to plan early for holidays with Vine program
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Oct-2025#08
Amazon has shared an update on Seller Central urging sellers to enable product personalization before the holiday rush. The post, titled “Add customization options to your listings ahead of holiday events,” spotlights Amazon Custom tools that let shoppers add text, images, logos, and choose configurations directly on detail pages. It also points to a bulk upload option for customization settings that can speed up listing work for large catalogs.
What is Amazon Custom and who can use it
Amazon Custom is a free feature set for Professional sellers that adds three types of personalization to listings: personalize with text or images, configure via options you define, and assemble product bundles. Registration happens inside Seller Central and approvals typically arrive within about an hour.
Also Read: Amazon Introduces New Listing Management Features for Sellers
How orders, fulfillment, and returns work
Customized orders are fulfilled by the seller using FBM tools; FBA is not used for made-to-order personalization. For shoppers, customized products are generally not returnable, though refunds or replacements may apply if an item arrives damaged, defective, or materially different from what was ordered. Sellers should set clear preview and proofing steps to reduce errors.
What’s new or newly emphasized for workflow
Amazon’s update reiterates that you can bulk upload customization options in the custom configurator using a template, which is useful for teams preparing many seasonal ASINs at once. If you have families of similar products, set up custom fields on the parent and then refine at the child level to save time.
Set realistic handling times for made-to-order items
With holiday demand, set or override handling time per SKU so your production schedule is accurate. You can adjust handling time in Seller Central shipping settings and, if needed, turn off automated handling time before setting your own default and SKU-level values. This helps you publish clear delivery promises and cut pre-holiday cancellations.
Live Q&A for sellers on October 23
Amazon’s Customized Products team will host an all-day Seller Forums Q&A on Thursday, October 23, 2025, from 8 am to 5 pm Pacific Time. For India, that runs from 8.30 pm on October 23 to 5.30 am on October 24. Sellers can ask about registration, listing setup, bulk tools, and fulfillment.
Image and content tips for higher conversion
Use clear product photos that meet Amazon’s size requirements so zoom works; it helps shoppers accurately place text or graphics on the right surface. If you accept customer-uploaded logos or photos, ensure you have rights or permissions to reproduce them and avoid trademark or copyright violations. Clear previews and character limits reduce mistakes and returns.
Holiday season opportunity
Personalized products have become a growing trend among shoppers seeking thoughtful, made-to-order gifts. By adding customization options now, sellers can prepare early for the peak holiday traffic and stand out in a competitive marketplace. For customers, this update means a wider range of creative and personalized products will be available across Amazon during the festive period.
Amazon’s Seller Central update is a timely push to make personalization a core holiday feature. With Amazon Custom, Professional sellers can add text, image, and option-based customization, speed up setup with bulk uploads, and manage expectations with accurate handling times. Shoppers get simpler, clearer personalization at checkout, while sellers gain higher engagement and better conversion on seasonal gift items.
Also Read: Amazon encourages sellers to plan early for holidays with Vine program
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.