Amazon urges sellers to refresh A plus Content early to boost conversions in 2026
Seller Central update highlights January as a key window to optimize listings before first quarter traffic peaks
By ChannelMAX Staff Writer
Jan-2026#15
Amazon has advised sellers to refresh their A plus Content early in 2026 to improve conversion rates and customer engagement. The guidance was shared through an official update on Seller Central, where Amazon highlighted January as an ideal time to optimize top ASINs before first quarter shopping traffic rises. According to the Seller Central announcement, small but timely improvements to A plus Content can deliver measurable results throughout the year, especially as customer visits increase across Amazon stores.
Why January matters for A plus Content updates
Amazon says January offers a strategic advantage for sellers. Customer traffic typically begins to build ahead of the first quarter, giving sellers an opportunity to fine-tune product pages before demand peaks. Refreshing A plus Content now allows sellers to present clearer visuals, stronger comparisons, and more engaging brand stories when shoppers are actively researching and buying.
Also Read: Common Amazon Repricing Mistakes to Avoid
Focus on evergreen and mobile-friendly images
One of the key recommendations from Amazon is to replace seasonal or outdated images with evergreen lifestyle visuals. These images should reflect everyday use cases and remain relevant throughout the year. Amazon also reminds sellers that most customers browse on mobile devices. Images optimized for mobile viewing can improve clarity, reduce bounce rates, and help products stand out on smaller screens.
Use comparison charts to guide buying decisions
The Seller Central update stresses the importance of reviewing product comparison modules within A plus Content. These comparison charts allow customers to see products side by side and understand differences quickly. Sellers are encouraged to ensure all data in comparison charts is accurate, up to date, and clearly positions each product within the brand’s lineup. Well-maintained comparison charts can reduce confusion and increase buyer confidence.
Add video modules for stronger engagement
Amazon suggests that sellers who have not yet used video modules should consider adding them in 2026. Short product demos, how-to guides, or usage explanations can help customers better understand product features. Videos can also reduce return rates by setting clear expectations and answering common customer questions before purchase.
Update brand story modules for 2026 launches
Sellers are also encouraged to review and refresh their brand story modules. Amazon recommends aligning brand messaging with current positioning, values, and any new product lines planned for 2026. A clear and updated brand story can help build trust, improve brand recall, and encourage customers to explore more products from the same seller.
Additional Expert Insights for 2026
Beyond the basic refresh, professional sellers should be aware of how Amazon technology has changed this year. Amazon's internal systems now use advanced AI to read your A plus Content for relevance. Clarity is better than hype. Write your descriptions to be informative and simple rather than overly promotional. This helps AI systems categorize your product more accurately. Use high resolution images. Ensure your files are at least 72 dpi and in the RGB color space. Check your alt text. Providing descriptive alt text for every image helps with accessibility and allows Amazon to better understand your visual content. Avoid restricted language. Do not include time sensitive claims like best price or free shipping as these can lead to your content being rejected during the review process.
For step by step guidance, sellers can refer to the What is A plus Content section available on Seller Central, which explains eligibility, module options, and best practices.
Quick refresh checklist for top ASINs
(i) Pick your top 10 to 20 ASINs by traffic and sales, then start with the ones most likely to see first-quarter demand.
(ii) Replace any festive, seasonal, or outdated visuals with evergreen lifestyle images that stay relevant all year and look clean on mobile.
(iii) Audit comparison charts for accuracy, current product lineup, and clear positioning so shoppers can compare confidently.
(iv) Add a short video module if you can, such as a quick demo, unboxing, usage steps, or care instructions.
(v) Refresh your Brand Story to match your 2026 lineup and brand message, especially if you are launching new variants or categories.
(vi) Submit updates early to allow time for review, and recheck the live page once approved.
Amazon’s Seller Central update is a clear early-year push: clean up A+ Content now, focus on evergreen mobile-friendly visuals, keep comparison charts accurate, and add video where it helps buyers decide faster. Even small updates to top ASINs in January can set up stronger conversion and customer engagement through 2026, especially as first-quarter traffic picks up.
Also Read: Amazon mandates prepaid return labels for all US sellers from February 8
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Jan-2026#15
Amazon has advised sellers to refresh their A plus Content early in 2026 to improve conversion rates and customer engagement. The guidance was shared through an official update on Seller Central, where Amazon highlighted January as an ideal time to optimize top ASINs before first quarter shopping traffic rises. According to the Seller Central announcement, small but timely improvements to A plus Content can deliver measurable results throughout the year, especially as customer visits increase across Amazon stores.
Why January matters for A plus Content updates
Amazon says January offers a strategic advantage for sellers. Customer traffic typically begins to build ahead of the first quarter, giving sellers an opportunity to fine-tune product pages before demand peaks. Refreshing A plus Content now allows sellers to present clearer visuals, stronger comparisons, and more engaging brand stories when shoppers are actively researching and buying.
Also Read: Common Amazon Repricing Mistakes to Avoid
Focus on evergreen and mobile-friendly images
One of the key recommendations from Amazon is to replace seasonal or outdated images with evergreen lifestyle visuals. These images should reflect everyday use cases and remain relevant throughout the year. Amazon also reminds sellers that most customers browse on mobile devices. Images optimized for mobile viewing can improve clarity, reduce bounce rates, and help products stand out on smaller screens.
Use comparison charts to guide buying decisions
The Seller Central update stresses the importance of reviewing product comparison modules within A plus Content. These comparison charts allow customers to see products side by side and understand differences quickly. Sellers are encouraged to ensure all data in comparison charts is accurate, up to date, and clearly positions each product within the brand’s lineup. Well-maintained comparison charts can reduce confusion and increase buyer confidence.
Add video modules for stronger engagement
Amazon suggests that sellers who have not yet used video modules should consider adding them in 2026. Short product demos, how-to guides, or usage explanations can help customers better understand product features. Videos can also reduce return rates by setting clear expectations and answering common customer questions before purchase.
Update brand story modules for 2026 launches
Sellers are also encouraged to review and refresh their brand story modules. Amazon recommends aligning brand messaging with current positioning, values, and any new product lines planned for 2026. A clear and updated brand story can help build trust, improve brand recall, and encourage customers to explore more products from the same seller.
Additional Expert Insights for 2026
Beyond the basic refresh, professional sellers should be aware of how Amazon technology has changed this year. Amazon's internal systems now use advanced AI to read your A plus Content for relevance. Clarity is better than hype. Write your descriptions to be informative and simple rather than overly promotional. This helps AI systems categorize your product more accurately. Use high resolution images. Ensure your files are at least 72 dpi and in the RGB color space. Check your alt text. Providing descriptive alt text for every image helps with accessibility and allows Amazon to better understand your visual content. Avoid restricted language. Do not include time sensitive claims like best price or free shipping as these can lead to your content being rejected during the review process.
For step by step guidance, sellers can refer to the What is A plus Content section available on Seller Central, which explains eligibility, module options, and best practices.
Quick refresh checklist for top ASINs
(i) Pick your top 10 to 20 ASINs by traffic and sales, then start with the ones most likely to see first-quarter demand.
(ii) Replace any festive, seasonal, or outdated visuals with evergreen lifestyle images that stay relevant all year and look clean on mobile.
(iii) Audit comparison charts for accuracy, current product lineup, and clear positioning so shoppers can compare confidently.
(iv) Add a short video module if you can, such as a quick demo, unboxing, usage steps, or care instructions.
(v) Refresh your Brand Story to match your 2026 lineup and brand message, especially if you are launching new variants or categories.
(vi) Submit updates early to allow time for review, and recheck the live page once approved.
Amazon’s Seller Central update is a clear early-year push: clean up A+ Content now, focus on evergreen mobile-friendly visuals, keep comparison charts accurate, and add video where it helps buyers decide faster. Even small updates to top ASINs in January can set up stronger conversion and customer engagement through 2026, especially as first-quarter traffic picks up.
Also Read: Amazon mandates prepaid return labels for all US sellers from February 8
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.