Amazon's Great Indian Festival 2023: Over 40 Lakh New Shoppers Join the Celebration
By Staff Writer
Amazon's Great Indian Festival (GIF) 2023, which commenced on October 8, has set new benchmarks in the Indian e-commerce landscape. The month-long event celebrated as the biggest shopping extravaganza in Amazon's history in India, witnessed unprecedented customer engagement and seller success.
Record-breaking customer Visits and New Shoppers
According to an official announcement, the festival saw a staggering 110 crore customer visits, marking it as the most significant event ever in terms of customer engagement. Notably, over 40 lakh new customers chose Amazon India to shop, accessing over 5,000 new product launches from top brands. This surge in new customers, especially from tier 2 cities and beyond, underscores the expanding e-commerce reach in India.
Also Read: Amazon's BFCM Sale to Feature Over 50,000 New Products from Indian Exporters
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Enhanced Delivery Network and Prime Member Satisfaction
Amazon India's logistical prowess was displayed, delivering happiness to over 19,000 pin-codes nationwide. Remarkably, 80% of these new customers hailed from tier 2 and below towns, including Jalandhar, Kolhapur, Midnapore, Visakhapatnam, and others. In a testament to Amazon's efficient delivery system, nearly half of all orders from Prime members were fulfilled within 48 hours.
A Boon for Sellers and Brand Partners
The festival was a win for customers, sellers, and brand partners: exciting bank discounts and unique rewards led to customers saving over ₹600 crore. Over 38,000 sellers experienced their highest-ever single-day sales, highlighting the event's positive impact on small and medium businesses, startups, artisans, and women entrepreneurs.
A Word from Amazon's Leadership
Manish Tiwary, Country Manager, India Consumer Business at Amazon, expressed gratitude towards customers, brand and bank partners, sellers, and delivery associates for making this event a historic success. "A heartfelt thank you for making this the biggest celebration ever in the history of our operations in India," he stated.
Also Read: Why Do You Need An Automated Repricer On Amazon?
Also Read: Why Do You Need An Automated Repricer On Amazon?
The Great Indian Festival 2023 has set a new precedent for online shopping festivals in India. The record number of new shoppers and the widespread geographical reach indicate a growing e-commerce market, especially in smaller towns and cities. This trend presents a significant opportunity for sellers on Amazon India to expand their customer base and grow their businesses. The success of this event also highlights the importance of participating in such festivals for increased visibility and sales.
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About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.