Countdown to Prime Day: Amazon Extends Summer Event to Four Days for Sellers and Shoppers
By ChannelMAX Staff Writer
Jun-2025#18
Amazon has kicked off the countdown to its 2025 Prime Day in a Seller Central announcement, alerting sellers that the summer shopping event will run from July 8 through July 11. For the first time, Prime Day spans four full days, giving merchants extra time to promote inventory and shoppers more opportunities to score discounts across hundreds of categories.
Special Promotions for Sellers
Sellers who have submitted deals and sent inventory to Amazon's fulfillment centers ahead of the event will benefit significantly, as their products become eligible for promotions both within Amazon’s platform and across external channels. This increased visibility presents a substantial opportunity for sellers to maximize sales and customer reach during one of the busiest shopping periods of the year.
Also Read: Amazon Unveils Prime Day 2025 Playbook: Seven Steps to Unlock Maximum Savings
Today’s Big Deals: New Feature for Shoppers
Adding excitement for shoppers, Amazon introduces “Today’s Big Deals”—themed daily deal drops offering deep discounts on popular brands like Samsung, Kiehl’s, and Levi’s. These deals will launch daily at midnight PDT and are expected to be available only for a limited duration, making it essential for shoppers to check regularly for new savings.
Early Deals and Back-to-School Savings
Prime Day 2025 also highlights substantial back-to-school discounts, with school supplies up to 40% off and technology essentials starting at just $15. Amazon Essentials and Amazon Basics feature prominently, offering substantial savings like $20 off purchases of $100 or more on select items. Early deals are already available for Prime members, ranging from tech upgrades to household essentials, allowing shoppers to begin their Prime Day savings ahead of the main event.
Enhanced Shopping Experience with AI and Alexa+
Amazon continues to innovate shopping experiences with the integration of generative AI and Alexa+. Shoppers can utilize Amazon’s AI shopping assistant, Rufus, for personalized deal recommendations and streamlined searches. Additionally, Alexa+—now accessible to over a million U.S. customers—provides personalized deal tracking, proactive notifications, and tailored recommendations, ensuring shoppers never miss out on prime savings.
Global Shopping Event
Prime Day will simultaneously commence on July 8 in multiple countries, including Australia, the U.S., Canada, the UK, and many European and Asian nations. Later in the summer, shoppers in India, Brazil, Saudi Arabia, Mexico, Egypt, and the UAE will also gain access to Prime Day deals, marking this as a global shopping phenomenon.
Get Prime Membership to Access Deals
Prime Day deals are exclusively available to Amazon Prime members. Non-members interested in accessing the extensive range of deals and benefits are encouraged to sign up or initiate a free trial ahead of Prime Day 2025.
Amazon's extended four-day Prime Day event presents a unique opportunity for sellers to significantly boost visibility and sales while offering shoppers unprecedented access to deals across a diverse range of categories. Both sellers and consumers are encouraged to prepare early to make the most out of this anticipated shopping event.
Also Read: Amazon Accelerate 2025 Registration Now Open
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
Established in 2005, ChannnelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Repricer, a pricing management tool, 2ndly, ChannelMAX FBA RefundMAX, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which seller deserves appropriate credit reimburse from Amazon, additionally ChannelMAX Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their day to day business. Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.