Amazon Confirms Prime Day 2025 with Enhanced Shopper and Seller Benefits
Global two-day event returns in July, offering deep discounts, new markets and small-business boost
Amazon has officially announced the return of its much-anticipated Prime Day event this July in an official blog post. The annual shopping extravaganza will bring exclusive deals, fast delivery, and fresh opportunities for both shoppers and sellers across the globe. As Amazon’s summer highlight, Prime Day 2025 promises to deliver standout savings on trending products, creator favorites, and Amazon-exclusive brands.
Event Details
Prime Day 2025 will span two days and encompass over 35 categories, from electronics and kitchenware to beauty and apparel. Prime members can secure early back-to-school essentials, avoid long checkout queues, and enjoy fast, free shipping on every order. This year’s event makes its debut in Ireland on amazon.ie and returns to markets including the U.S., UK, India, Germany, Japan, Brazil, Canada, and several more.
Also Read: Mastering Amazon SERP Optimization: Rank Higher and Sell Smarter
Benefits for Shoppers
Deep Discounts: Shoppers can expect steep markdowns on top brands and socially trending items.
Exclusive Access: Only Prime members can unlock special deals on Amazon-exclusive products.
Fast Fulfillment: Amazon continues to emphasize speedy delivery, ensuring members receive millions of items same-day or next-day.
Opportunities for Sellers
Independent sellers—who comprise more than 60 percent of Prime Day sales—stand to benefit from heightened visibility and record-setting order volumes. Last year, small and medium-sized businesses sold over 200 million items during Prime Day 2024’s global event. Building on that momentum, Amazon is working closely with sellers to feature new brands and trending products that capture summer shopping trends.
Prime Day 2024 Performance
Prime Day 2024, held on July 16–17 globally and July 20–21 in India, delivered landmark results and valuable insights for future participants. Highlights include:
* Total global sales reached $14.2 billion, up 11 percent from 2023.
* Day 1 sales hit $7.2 billion (up 11.2 percent year-over-year), and Day 2 reached $7 billion (up 10.4 percent).
* The average order value was $57.97, with households spending an average of $152.33.
* Mobile transactions accounted for 49.2 percent of purchases.
* Buy Now, Pay Later orders comprised 7.6 percent of total transactions, totaling approximately $1.08 billion.
With last year’s record-breaking membership savings—nearly $95 billion on fast, free delivery—and U.S. Prime members saving an average of over $500 per household on shipping alone, expectations are high for Prime Day 2025. Amazon has already delivered over 9 billion items same-day or next-day during the 2024 event, setting a new benchmark for fulfillment speed.
Prime Day 2025 is set to be another milestone in e-commerce, offering unmatched savings for shoppers and amplified growth for sellers. As Amazon finalizes deal selections and promotions, members should prepare their wish lists and sellers should optimize their inventories. Stay tuned for more details as Amazon counts down to July’s most exciting shopping event of the year.
Also Read: ChannelMAX Unveils New Repricing Interface
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
May-2025#01
Amazon has officially announced the return of its much-anticipated Prime Day event this July in an official blog post. The annual shopping extravaganza will bring exclusive deals, fast delivery, and fresh opportunities for both shoppers and sellers across the globe. As Amazon’s summer highlight, Prime Day 2025 promises to deliver standout savings on trending products, creator favorites, and Amazon-exclusive brands.
Event Details
Prime Day 2025 will span two days and encompass over 35 categories, from electronics and kitchenware to beauty and apparel. Prime members can secure early back-to-school essentials, avoid long checkout queues, and enjoy fast, free shipping on every order. This year’s event makes its debut in Ireland on amazon.ie and returns to markets including the U.S., UK, India, Germany, Japan, Brazil, Canada, and several more.
Also Read: Mastering Amazon SERP Optimization: Rank Higher and Sell Smarter
Benefits for Shoppers
Deep Discounts: Shoppers can expect steep markdowns on top brands and socially trending items.
Exclusive Access: Only Prime members can unlock special deals on Amazon-exclusive products.
Fast Fulfillment: Amazon continues to emphasize speedy delivery, ensuring members receive millions of items same-day or next-day.
Opportunities for Sellers
Independent sellers—who comprise more than 60 percent of Prime Day sales—stand to benefit from heightened visibility and record-setting order volumes. Last year, small and medium-sized businesses sold over 200 million items during Prime Day 2024’s global event. Building on that momentum, Amazon is working closely with sellers to feature new brands and trending products that capture summer shopping trends.
Prime Day 2024 Performance
Prime Day 2024, held on July 16–17 globally and July 20–21 in India, delivered landmark results and valuable insights for future participants. Highlights include:
* Total global sales reached $14.2 billion, up 11 percent from 2023.
* Day 1 sales hit $7.2 billion (up 11.2 percent year-over-year), and Day 2 reached $7 billion (up 10.4 percent).
* The average order value was $57.97, with households spending an average of $152.33.
* Mobile transactions accounted for 49.2 percent of purchases.
* Buy Now, Pay Later orders comprised 7.6 percent of total transactions, totaling approximately $1.08 billion.
With last year’s record-breaking membership savings—nearly $95 billion on fast, free delivery—and U.S. Prime members saving an average of over $500 per household on shipping alone, expectations are high for Prime Day 2025. Amazon has already delivered over 9 billion items same-day or next-day during the 2024 event, setting a new benchmark for fulfillment speed.
Prime Day 2025 is set to be another milestone in e-commerce, offering unmatched savings for shoppers and amplified growth for sellers. As Amazon finalizes deal selections and promotions, members should prepare their wish lists and sellers should optimize their inventories. Stay tuned for more details as Amazon counts down to July’s most exciting shopping event of the year.
Also Read: ChannelMAX Unveils New Repricing Interface
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.