eBay adds video ads to Promoted Listings for priority campaigns
The new ad format allows sellers to use short product videos in priority campaigns, helping buyers see items in action before making a purchase decision
By ChannelMAX Staff Writer
April-2026#28
eBay has introduced video ads for Promoted Listings with a priority strategy, giving sellers a new way to showcase products more visually across the marketplace.
The update allows sellers to add short videos to priority campaigns, helping buyers see how an item looks, works or performs in real life. eBay says video can help buyers understand key features quickly and feel more confident before purchasing. The feature became available from April 15, 2026.
How video ads work
Under the new format, sellers can add one video per listing in a Promoted Listings priority campaign. These videos can appear in eligible placements across eBay. If a placement does not support video, the ad will automatically show the listing image instead, meaning the campaign can continue running normally.
Sellers who already have a video on a listing can use it in their ads without extra work. Sellers who do not have a listing video can upload one while creating or editing a campaign. eBay says videos can be up to 45 seconds long and uploaded in MP4 or MOV format, with 16:9 recommended although other aspect ratios are supported.
Also Read: eBay partners with Meta to launch affiliate program, expands social commerce opportunities
Why it matters for sellers
Video ads could be useful for products where photos alone may not fully explain the value. This includes fashion, tools, electronics, accessories, collectibles, home goods, refurbished items and products with moving parts or important condition details.
For example, a seller can show how a gadget works, how a bag looks when carried, how a tool performs, or the condition of a used or refurbished item. This can help reduce buyer hesitation and improve confidence, especially in categories where buyers want to inspect the product closely before ordering.
No change in charging model
There is no separate charging system for video ads. eBay says Promoted Listings with a priority strategy will continue to use cost-per-click pricing. This means sellers pay when a buyer clicks the promoted ad, not simply when the video is viewed.
The priority strategy is different from eBay’s general strategy. In the general strategy, sellers pay when the promoted item sells after a click. In the priority strategy, sellers pay for clicks and get access to advanced targeting and priority ad placements.
Best practices for video ads
eBay says sellers do not need professional production to start. Clear and authentic videos can work well. Sellers are advised to show the item within the first few seconds, keep the video concise, focus on one key feature or benefit, and design the video for sound-off viewing.
Sellers should avoid overloading the video with too many messages. A simple product demonstration, condition walkthrough or feature highlight may work better than a heavily edited promotional clip. For most listings, a short 10 to 15-second video can be enough to capture attention and explain the product clearly.
How sellers can measure performance
eBay says sellers can review video-specific metrics such as view rates and video completion rate along with existing campaign results. These insights can help sellers understand whether buyers are watching the video and whether the video is supporting campaign performance.
For sellers already using Promoted Listings priority campaigns, this update adds another creative tool to improve visibility and engagement. For sellers new to priority ads, video can be tested first on selected high-potential products instead of applying it across the entire catalogue.
What sellers should do now
Sellers should identify listings where video can genuinely help buyers make a decision. The best starting points may be higher-value products, items with strong visual appeal, refurbished goods, products with key features that need demonstration, or listings that already receive impressions but need better conversion.
The update shows that eBay is moving its advertising tools beyond static listing images. For sellers, the opportunity is clear: a good product video can make a listing more convincing, but it should be short, clear, honest and focused on what buyers need to know before they click or purchase.
Also Read: eBay publishes AI Activate Prompt Library to help UK sellers use AI
Disclaimer:
eBay is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
April-2026#28
eBay has introduced video ads for Promoted Listings with a priority strategy, giving sellers a new way to showcase products more visually across the marketplace.
The update allows sellers to add short videos to priority campaigns, helping buyers see how an item looks, works or performs in real life. eBay says video can help buyers understand key features quickly and feel more confident before purchasing. The feature became available from April 15, 2026.
How video ads work
Under the new format, sellers can add one video per listing in a Promoted Listings priority campaign. These videos can appear in eligible placements across eBay. If a placement does not support video, the ad will automatically show the listing image instead, meaning the campaign can continue running normally.
Sellers who already have a video on a listing can use it in their ads without extra work. Sellers who do not have a listing video can upload one while creating or editing a campaign. eBay says videos can be up to 45 seconds long and uploaded in MP4 or MOV format, with 16:9 recommended although other aspect ratios are supported.
Also Read: eBay partners with Meta to launch affiliate program, expands social commerce opportunities
Why it matters for sellers
Video ads could be useful for products where photos alone may not fully explain the value. This includes fashion, tools, electronics, accessories, collectibles, home goods, refurbished items and products with moving parts or important condition details.
For example, a seller can show how a gadget works, how a bag looks when carried, how a tool performs, or the condition of a used or refurbished item. This can help reduce buyer hesitation and improve confidence, especially in categories where buyers want to inspect the product closely before ordering.
No change in charging model
There is no separate charging system for video ads. eBay says Promoted Listings with a priority strategy will continue to use cost-per-click pricing. This means sellers pay when a buyer clicks the promoted ad, not simply when the video is viewed.
The priority strategy is different from eBay’s general strategy. In the general strategy, sellers pay when the promoted item sells after a click. In the priority strategy, sellers pay for clicks and get access to advanced targeting and priority ad placements.
Best practices for video ads
eBay says sellers do not need professional production to start. Clear and authentic videos can work well. Sellers are advised to show the item within the first few seconds, keep the video concise, focus on one key feature or benefit, and design the video for sound-off viewing.
Sellers should avoid overloading the video with too many messages. A simple product demonstration, condition walkthrough or feature highlight may work better than a heavily edited promotional clip. For most listings, a short 10 to 15-second video can be enough to capture attention and explain the product clearly.
How sellers can measure performance
eBay says sellers can review video-specific metrics such as view rates and video completion rate along with existing campaign results. These insights can help sellers understand whether buyers are watching the video and whether the video is supporting campaign performance.
For sellers already using Promoted Listings priority campaigns, this update adds another creative tool to improve visibility and engagement. For sellers new to priority ads, video can be tested first on selected high-potential products instead of applying it across the entire catalogue.
What sellers should do now
Sellers should identify listings where video can genuinely help buyers make a decision. The best starting points may be higher-value products, items with strong visual appeal, refurbished goods, products with key features that need demonstration, or listings that already receive impressions but need better conversion.
The update shows that eBay is moving its advertising tools beyond static listing images. For sellers, the opportunity is clear: a good product video can make a listing more convincing, but it should be short, clear, honest and focused on what buyers need to know before they click or purchase.
Also Read: eBay publishes AI Activate Prompt Library to help UK sellers use AI
Disclaimer:
eBay is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.