eBay Backs Live Commerce Push With 2026 Up & Running Grants
New grant program will support 10 sellers with funding, mentorship and live selling equipment
By ChannelMAX Staff Writer
June-2026#02
eBay has announced the return of its Up & Running Grants program for 2026, this time with a clear focus on live commerce through eBay Live. The company said it will provide $100,000 in total support to help selected sellers build stronger businesses using live selling.
Under the program, 10 sellers will each receive a $10,000 grant. The selected sellers will also get one-to-one onboarding, management and marketing support from the eBay Live team, along with a full kit of professional live selling equipment.
Applications opened on May 28, 2026, and will remain open until June 25, 2026, at 6 p.m. ET.
Also Read: eBay names Trosort as Global Winner of the Circular Fashion Fund 2026
Focus on eBay Live
eBay Live allows sellers to connect with buyers through real-time shopping events. Sellers can demonstrate products, answer questions and engage directly with potential customers during live sessions.
The platform currently supports live selling across categories such as collectibles, sports trading cards, collectible toys, comics, beauty, tools, luxury watches, handbags and jewelry. eBay described Live as one of its fastest-growing formats.
Support Beyond Funding
The 2026 grants are designed not only to provide financial assistance but also to help sellers understand how to build a live commerce strategy. Sellers may use the grant for inventory, equipment, marketing or hiring.
The program is now in its seventh year. Since 2020, eBay has awarded more than $3 million in grants to small businesses.
Why It Matters for Sellers
Live commerce is becoming an important growth channel for online marketplaces. It gives sellers a chance to create trust, explain product value and build a community around their inventory.
For eBay sellers, the new grant program signals the company’s effort to push interactive shopping as a serious business opportunity. It may especially benefit sellers in categories where product knowledge, authenticity and presentation play a major role in purchase decisions.
The 2026 Up & Running Grants program shows eBay’s growing investment in live comerce. By combining funding, equipment and expert support, the company is trying to help sellers turn live interaction into long-term business growth.
Also Read: eBay Fashion Size Standardization Rollout to Reshape Apparel Listings for Sellers
Disclaimer:
eBay is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
June-2026#02
eBay has announced the return of its Up & Running Grants program for 2026, this time with a clear focus on live commerce through eBay Live. The company said it will provide $100,000 in total support to help selected sellers build stronger businesses using live selling.
Under the program, 10 sellers will each receive a $10,000 grant. The selected sellers will also get one-to-one onboarding, management and marketing support from the eBay Live team, along with a full kit of professional live selling equipment.
Applications opened on May 28, 2026, and will remain open until June 25, 2026, at 6 p.m. ET.
Also Read: eBay names Trosort as Global Winner of the Circular Fashion Fund 2026
Focus on eBay Live
eBay Live allows sellers to connect with buyers through real-time shopping events. Sellers can demonstrate products, answer questions and engage directly with potential customers during live sessions.
The platform currently supports live selling across categories such as collectibles, sports trading cards, collectible toys, comics, beauty, tools, luxury watches, handbags and jewelry. eBay described Live as one of its fastest-growing formats.
Support Beyond Funding
The 2026 grants are designed not only to provide financial assistance but also to help sellers understand how to build a live commerce strategy. Sellers may use the grant for inventory, equipment, marketing or hiring.
The program is now in its seventh year. Since 2020, eBay has awarded more than $3 million in grants to small businesses.
Why It Matters for Sellers
Live commerce is becoming an important growth channel for online marketplaces. It gives sellers a chance to create trust, explain product value and build a community around their inventory.
For eBay sellers, the new grant program signals the company’s effort to push interactive shopping as a serious business opportunity. It may especially benefit sellers in categories where product knowledge, authenticity and presentation play a major role in purchase decisions.
The 2026 Up & Running Grants program shows eBay’s growing investment in live comerce. By combining funding, equipment and expert support, the company is trying to help sellers turn live interaction into long-term business growth.
Also Read: eBay Fashion Size Standardization Rollout to Reshape Apparel Listings for Sellers
Disclaimer:
eBay is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.