How to Get Reviews on Amazon?

Proven Strategies to Build Trust and Boost Sales

By ChannelMAX Staff Writer
Aug-2025#01

In today’s e-commerce world, selling on Amazon is very competitive. When people want to buy something, they usually check the reviews first. Good reviews help customers trust your product and often help them decide to buy it.

So, if you're a seller on Amazon, you really need good, honest, and positive reviews to do well. Whether you are selling a new product or want more people to buy your current one, having more positive reviews can help you get more buyers and better visibility. But getting reviews isn’t always easy. Amazon has strict rules about how sellers can collect reviews, which can make it hard to get them.

In this article, we’ll explore why Amazon reviews matter, the rules you must follow, and simple ways to get more reviews on Amazon. You’ll learn tips you can use after a customer buys from you, and also how to use Amazon’s own tools to help. These methods will help you earn trust and grow your business.

Why Amazon Reviews Matter?



1. Help Customers Trust Your Product
Before purchasing a product, most shoppers want to know if it is worth their money. Reviews act like personal recommendations from other customers.
a. Around 90% of buyers read reviews before deciding to buy.
b. If your product has 4 stars or more, it tells customers that many others were happy with it.
c. Honest and detailed reviews help customers feel safe about their decision.
d. Even one or two bad reviews (if answered politely) can build trust, because it shows your brand is transparent and cares.

The more trustworthy your product looks, the more likely people are to click and buy.

2. Boost Conversion Rates
Reviews don’t just build trust, they directly affect your sales.
a. Products with good reviews often appear more attractive to shoppers.
b. Even a few positive reviews can lead to 30% to 50% more conversions, especially if you're selling something popular.
c. Good reviews act like social proof — they tell others, “This product worked for me, and it might work for you too.”
d. If you’re a new seller, getting those first few reviews quickly can give your product a strong start.

Reviews can turn a browsing customer into a paying customer.

3. Improve Visibility in Search Results
Amazon’s search engine (called A9) considers reviews to decide which products rank better.
a. It checks how many reviews your product has, how recent they are, and how high the ratings are.
b. Products with lots of recent, good reviews usually appear higher in search results, which means more visibility.
c. Better visibility means more clicks and more chances to sell.
d. Even if your product is great, without reviews, it may be buried under pages of competitors.

More and better reviews help your product rank higher on Amazon, which means more people will see it.

4. Learn from Customer Feedback
Reviews aren’t just for customers, they help the seller too.
a. You can learn what people love about your product, so you can highlight those points in your listing.
b. You’ll also see what bothers them — like packaging issues, missing features, or size problems.
c. This helps you fix problems, update your product, or improve your listing text to set better expectations.
d. You can also use common feedback to answer customer questions in your FAQ.

Reviews are a free tool to improve your product and customer experience.

5. Build a Strong Brand Image
Good reviews help create a positive image for your brand, especially if you're planning to grow.
a. A strong review profile shows that your brand delivers on promises.
b. If shoppers see that you consistently get good feedback, they’ll remember your name.
c. This helps turn one-time buyers into repeat customers.
d. You can even use positive reviews in your product images, A+ content, or ads to promote your brand further.

A good review history builds trust not just for one product, but for your whole brand.

Amazon's Rules for Reviews



Before asking for reviews from customers, it's very important to follow Amazon’s rules. If you break these rules, Amazon can remove your reviews, block your account, or even ban you from selling forever. Here’s what you must keep in mind:

1. No rewards for reviews (except through Amazon Vine)
You cannot offer anything in return for a review — no discounts, free products, refunds, or gifts.
a. Even saying “Leave a review and get 10% off your next order” is not allowed.
b. The only exception is Amazon Vine, a program where Amazon invites trusted reviewers.
c. Outside of the Vine Program, offering rewards is strictly not allowed.

2. Don’t ask only for good reviews
When you ask for a review, it must be fair and honest.
a. You can’t say, “Please leave us a 5-star review if you liked the product.”
b. Instead, you should say something like, “Please share your experience with our product.”
c. Let the customer share their true opinion, whether it’s positive or negative.
d. Pushing customers only for positive reviews is considered review manipulation.

3. No fake reviews
All reviews must be written by real customers who actually bought the product.
a. You can’t ask your friends, family, employees, or hire people to leave fake reviews.
b. These reviews are not honest and go against Amazon’s rules.
c. Amazon uses strong tools to detect fake reviews and will take action.

4. No contests, giveaways, or coupons in exchange for reviews
You cannot say: “Write a review to join a lucky draw” or “Get a coupon after you review.”
a. This is called external incentive, and it’s not allowed.
b. Even small offers like “free sample for a review” break Amazon’s guidelines.
c. Asking for a review must be done without offering anything in return.

What can happen if you break the rules?
If you don’t follow these review rules:
a. Amazon can remove all your reviews, even the real ones.
b. Your seller account can be suspended temporarily or banned forever.
c. You may lose customer trust and get a bad reputation.

Effective Strategies to Get Reviews on Amazon



1. Use the “Request a Review” Button (100% Safe & Compliant)
Amazon provides a simple tool in Seller Central > Orders called the “Request a Review” button. With just one click, you can ask a buyer to leave a review.

Why it’s useful:
a. It’s completely safe and follows Amazon’s rules.
b. The request is sent by Amazon, not by you.
c. The message is sent automatically between 4 to 30 days after delivery, giving customers time to use the product.
d. It includes both product review and seller feedback request.

When to use it:
a. This option is ideal for sellers who get many orders daily.
b. It is great for saving time — just click and forget.

Pro Tip: If you’re handling many orders per day, use automation tools to send review requests in bulk. This increases your chances of getting more reviews without extra effort.

2. Join Amazon Vine (For Brand-Registered Sellers Only)
Amazon Vine is a program where Amazon invites top reviewers (called Vine Voices) to try your product for free and give an honest review.

Benefits:
a. Helpful for new product launches that need first reviews.
b. You can receive 10–30 detailed and honest reviews.
c. Builds trust with future buyers.
d. Helps your product look more trustworthy and professional.

Things to remember:
a. This program is only for brand-registered sellers.
b. Your product must have less than 30 reviews.
c. You can’t control what reviewers write, so make sure the product is good.
d. You have to provide the product for free, which is your cost.

Tip: Make sure your product listing (images, title, bullet points) is optimized before enrolling in Vine.

Also Read: How to Join the Amazon Vine Program?

3. Send a Friendly Follow-Up Email (Politely & Neutrally)
After the customer receives the product, you can send a follow-up email through Amazon’s System.

What to include in the email:
a. A thank you note for their purchase.
b. A short message requesting for a honest review.
c. A link to leave a review (if allowed by Amazon).
d. Friendly and polite tone.

Example Message:
“Hi [Customer Name], thank you for your recent purchase! We hope you’re enjoying it. If you have a minute, we’d really appreciate your feedback. Your honest review helps us improve and helps other buyers too.”

Best practices:
a. Don’t ask for only positive or 5-star reviews.
b. Avoid incentives like discounts or coupons.
c. Send it at the right time, usually 5–10 days after delivery.
d. Keep it short and to the point.

Tip: Use email tools to schedule and send emails automatically.

4. Provide an Amazing Customer Experience
One of the best ways to earn real, positive reviews is by making your customers happy.

Focus on these areas:
a. Fast, on-time shipping — Customers love quick delivery.
b. Neat and eco-friendly packaging — A good unboxing experience leaves a good impression.
c. Clear and easy-to-read instructions — Help customers use the product easily.
d. Little surprises — A handwritten thank-you note or helpful tips can make buyers happy.

Why it works:
a. Happy customers remember the experience.
b. They often leave reviews even without being asked.
c. It builds loyalty and encourages repeat purchases.

Extra Tip: If a customer faces an issue, try to solve it fast as possible and kindly. A good experience can turn a negative into a positive review!

5. Add Product Inserts (But Be Careful!)
You can include a small card in the product package to ask for a review, but you must follow Amazon’s rules.

What you can do:
a. Ask for honest feedback only
b. Use polite language like:
“We hope you’re loving your new [Product Name]! Your opinion helps us grow — please consider sharing your experience.”

What you must NOT do:
a. Don’t ask for only 5-star reviews.
b. Don’t say “leave a review and get a gift” — that’s against Amazon’s rules
c. Don’t offer discounts, rewards, or freebies in return for reviews

Tip: Use bright colors, QR codes, and simple messaging to make your card stand out. A QR code can lead directly to the product’s review page. This makes it simple for customers to leave feedback.

6. Use Social Media & Your Community
If you already have a following on Instagram, Facebook, YouTube, or a newsletter, use that to encourage reviews.

What you can do:
a. Share product updates and new product launches.
b. Ask your audience to leave a review after purchase.
c. Show how your product is used through Reels, Stories, or YouTube Shorts.
d. Create excitement with behind-the-scenes, unboxings, or customer reaction clips.

Why it helps:
a. Followers are more likely to support your brand.
b. You build trust and authenticity.
c. Reviews from real users look more natural and believable.

Important: Always make it clear that you are asking for honest feedback, not paid or fake reviews. Don't offer rewards in exchange.

Getting reviews on Amazon takes time, patience, and strategy. Whether it’s through Amazon’s tools, helpful emails, or great customer service, every review counts. Use a mix of these tips to grow your reviews naturally and always follow Amazon’s rules to stay safe!

What You Should NOT Do When Trying to Get Reviews on Amazon



If you want to build a trusted brand on Amazon, it's important to follow the rules. Getting reviews the wrong way can affect your business. Amazon has strict rules, and breaking them can lead to account suspension or even a permanent ban on your seller account. Here are some common mistakes to avoid:

1. Don’t buy fake reviews
Paying people to leave good reviews might seem like a fast way to boost your ratings, but it’s against Amazon’s rules. If you’re caught, your seller account can be suspended or banned permanently. Plus, customers can often identify when reviews are fake, which can hurt your brand’s trust.

2. Don’t bribe customers for reviews
Offering free products, discounts, or refunds in exchange for a review is against Amazon's rules. Even if your product is great, this kind of things can get you in trouble. Amazon wants honest reviews only.

3. Don’t ask only happy customers to leave reviews
This is known as "review-gating." It means you're only asking people who had a good experience to write a review, while avoiding feedback from those who may have complaints. Amazon wants all customers to have an equal chance to share their honest opinion.

4. Don’t use external review groups or platforms
Some sellers join Facebook groups or websites where people leave reviews in return for rewards. Amazon tracks such activity and may remove your reviews or take action against your account if they think you’re using unfair methods.

Always stay honest and follow the rules. Trying to cheat the system may help in the short term, but it often leads to big problems later.

To wrap it up, getting reviews on Amazon takes time, effort, and a smart, honest approach. It might seem easier to buy reviews or offering rewards for reviews, but this can hurt your account and your brand reputation. The best way to grow is by focusing on what really matters—making your customers happy. Give them a good-quality product, clear information, fast shipping, and friendly support. Happy customers often leave honest and positive reviews. 

Stay patient, stay honest, and always follow the rules. Slowly, you’ll get real and helpful reviews that will build trust, boost your product ranking, and help your Amazon business grow in the long run.

Also Read: Amazon Advertising Campaign: A Complete Guide to Maximizing Sales 

Disclaimer:
Amazon is the registered trademark of the e-commerce brand.

About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.



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