New AGL Portal Gives Amazon Sellers Instant Freight Quotes for Cross-Border Shipments
Amazon Global Logistics says the redesigned portal will make international inventory movement simpler, faster and more transparent for FBA and AWD sellers
By ChannelMAX Staff Writer
June-2026#20
Cross-border inventory planning has become a little easier for Amazon sellers with the launch of a redesigned Amazon Global Logistics Program Portal.
The update, titled “Get instant freight quotes and book cross-border shipments in the new portal”, was made on Seller Central. It introduces a new experience for sellers who use Amazon Global Logistics, also known as AGL, to move inventory across borders into Amazon fulfillment centers and Amazon Warehousing and Distribution.
The biggest change is the new Quick Quote experience. It allows sellers to get instant freight quotes with minimal input. Sellers can compare all-inclusive freight rates and delivery timelines side by side before they enroll or create a shipment.
A Faster Way To Compare Freight Options
For sellers importing inventory, freight planning is often a time-sensitive task. Costs, transit time, customs requirements and replenishment deadlines can directly affect product availability and profit margins.
The new AGL Program Portal is designed to reduce that friction. Instead of checking multiple sources or waiting for separate freight estimates, sellers can use the portal to review quote options more quickly and decide whether a shipment route fits their inventory plan.
This can be especially helpful for sellers preparing stock for seasonal sales, high-demand products, new launches or fast-moving FBA inventory.
Also Read: Amazon opens its logistics network to every business with new Supply Chain Services
What Sellers Can Do In The New AGL Portal
According to the Seller Central update, the redesigned portal gives sellers three major benefits.
First, sellers can get instant freight quotes through Quick Quote. This gives them a clearer view of freight rates and expected delivery timelines before they move ahead with booking.
Second, sellers can access centralized resources. These include how-to guides, product launches and shipping updates in one place. This can help sellers stay informed about new AGL features and shipping-related changes.
Third, the portal is built around the seller workflow. Sellers can explore cross-border shipping solutions, get a quick quote and then move into booking when they are ready.
Why This Matters For Amazon Sellers
Inventory movement is one of the most important parts of selling through FBA. When shipments are delayed or freight costs are unclear, sellers can face stockouts, higher costs or missed sales opportunities.
The new portal can help sellers make better decisions before creating shipments. By comparing freight rates and delivery timelines early, sellers can estimate landed costs more accurately and choose a shipping option that suits their business needs.
For sellers using Amazon Warehousing and Distribution, the portal may also help with planning bulk inventory movement into Amazon’s storage network. AWD can support replenishment to FBA, which makes freight visibility important for maintaining stock levels.
AGL Supports Cross-Border FBA Shipments
Amazon Global Logistics is Amazon’s cross-border freight program for eligible sellers. It supports ocean and air freight movement into Amazon’s fulfillment and warehousing network.
AGL can be useful for sellers who source products internationally and want to send inventory directly into Amazon’s supply chain. Depending on eligibility, sellers can use services such as ocean freight, air freight, customs support, pickup, palletization and shipment tracking.
Sellers should check the portal and Seller Central for available routes, shipping modes, eligibility requirements and marketplace-specific conditions.
What Sellers Should Check Before Using The Portal
Before using the new AGL Program Portal, sellers should review a few key details.
They should confirm whether their account and products are eligible for AGL. They should also check origin and destination availability, required documents, importer of record details, customs requirements and payment setup.
Sellers should compare the quoted freight cost with their product margins. They should also review the estimated delivery timeline against their restock needs, sales velocity and FBA inventory limits.
For time-sensitive inventory, sellers may want to compare faster freight options with lower-cost ocean freight. For larger shipments, they should also consider whether full container load or less-than-container load options make better business sense.
How Sellers Can Benefit
The new AGL Program Portal can help sellers save time in freight planning. It gives them quicker access to quote information, shipping resources and booking options.
It can also improve cost visibility. Sellers can compare freight rates before committing to a shipment, which may help them plan pricing, margins and replenishment more carefully.
The centralized resource section is another useful addition. Sellers can use it to stay updated on AGL product launches, shipping changes and step-by-step guidance.
The new AGL Program Portal is a practical update for Amazon sellers involved in cross-border inventory movement. By bringing instant quotes, delivery comparisons, shipping resources and booking access into one experience, Amazon is trying to make freight planning more transparent and easier to manage.
For FBA and AWD sellers, the update can support better replenishment planning, clearer cost comparison and faster decision-making. Sellers who regularly import inventory should review the new portal in Seller Central and test the Quick Quote feature before planning their next shipment.
Also Read: Amazon Accelerate 2026 To Feature Over 70 Partners For Seller Growth
Disclaimer:
Amazon is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
June-2026#20
Cross-border inventory planning has become a little easier for Amazon sellers with the launch of a redesigned Amazon Global Logistics Program Portal.
The update, titled “Get instant freight quotes and book cross-border shipments in the new portal”, was made on Seller Central. It introduces a new experience for sellers who use Amazon Global Logistics, also known as AGL, to move inventory across borders into Amazon fulfillment centers and Amazon Warehousing and Distribution.
The biggest change is the new Quick Quote experience. It allows sellers to get instant freight quotes with minimal input. Sellers can compare all-inclusive freight rates and delivery timelines side by side before they enroll or create a shipment.
A Faster Way To Compare Freight Options
For sellers importing inventory, freight planning is often a time-sensitive task. Costs, transit time, customs requirements and replenishment deadlines can directly affect product availability and profit margins.
The new AGL Program Portal is designed to reduce that friction. Instead of checking multiple sources or waiting for separate freight estimates, sellers can use the portal to review quote options more quickly and decide whether a shipment route fits their inventory plan.
This can be especially helpful for sellers preparing stock for seasonal sales, high-demand products, new launches or fast-moving FBA inventory.
Also Read: Amazon opens its logistics network to every business with new Supply Chain Services
What Sellers Can Do In The New AGL Portal
According to the Seller Central update, the redesigned portal gives sellers three major benefits.
First, sellers can get instant freight quotes through Quick Quote. This gives them a clearer view of freight rates and expected delivery timelines before they move ahead with booking.
Second, sellers can access centralized resources. These include how-to guides, product launches and shipping updates in one place. This can help sellers stay informed about new AGL features and shipping-related changes.
Third, the portal is built around the seller workflow. Sellers can explore cross-border shipping solutions, get a quick quote and then move into booking when they are ready.
Why This Matters For Amazon Sellers
Inventory movement is one of the most important parts of selling through FBA. When shipments are delayed or freight costs are unclear, sellers can face stockouts, higher costs or missed sales opportunities.
The new portal can help sellers make better decisions before creating shipments. By comparing freight rates and delivery timelines early, sellers can estimate landed costs more accurately and choose a shipping option that suits their business needs.
For sellers using Amazon Warehousing and Distribution, the portal may also help with planning bulk inventory movement into Amazon’s storage network. AWD can support replenishment to FBA, which makes freight visibility important for maintaining stock levels.
AGL Supports Cross-Border FBA Shipments
Amazon Global Logistics is Amazon’s cross-border freight program for eligible sellers. It supports ocean and air freight movement into Amazon’s fulfillment and warehousing network.
AGL can be useful for sellers who source products internationally and want to send inventory directly into Amazon’s supply chain. Depending on eligibility, sellers can use services such as ocean freight, air freight, customs support, pickup, palletization and shipment tracking.
Sellers should check the portal and Seller Central for available routes, shipping modes, eligibility requirements and marketplace-specific conditions.
What Sellers Should Check Before Using The Portal
Before using the new AGL Program Portal, sellers should review a few key details.
They should confirm whether their account and products are eligible for AGL. They should also check origin and destination availability, required documents, importer of record details, customs requirements and payment setup.
Sellers should compare the quoted freight cost with their product margins. They should also review the estimated delivery timeline against their restock needs, sales velocity and FBA inventory limits.
For time-sensitive inventory, sellers may want to compare faster freight options with lower-cost ocean freight. For larger shipments, they should also consider whether full container load or less-than-container load options make better business sense.
How Sellers Can Benefit
The new AGL Program Portal can help sellers save time in freight planning. It gives them quicker access to quote information, shipping resources and booking options.
It can also improve cost visibility. Sellers can compare freight rates before committing to a shipment, which may help them plan pricing, margins and replenishment more carefully.
The centralized resource section is another useful addition. Sellers can use it to stay updated on AGL product launches, shipping changes and step-by-step guidance.
The new AGL Program Portal is a practical update for Amazon sellers involved in cross-border inventory movement. By bringing instant quotes, delivery comparisons, shipping resources and booking access into one experience, Amazon is trying to make freight planning more transparent and easier to manage.
For FBA and AWD sellers, the update can support better replenishment planning, clearer cost comparison and faster decision-making. Sellers who regularly import inventory should review the new portal in Seller Central and test the Quick Quote feature before planning their next shipment.
Also Read: Amazon Accelerate 2026 To Feature Over 70 Partners For Seller Growth
Disclaimer:
Amazon is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.