New Product Title Requirements on Amazon: What Sellers Need to Know
By ChannelMAX Staff Writer
Dec-2024#03
Staying updated with Amazon’s ever-evolving guidelines is very important for maintaining successful product listings and a competitive edge in the marketplace. In an official Seller Central update, Amazon announced a significant change taking effect on January 21, 2025, related to a new set of product title requirements. Amazon says that the modifications aim to improve the shopping experience for customers while ensuring that sellers follow a standardized and concise format.
Below, we break down all the essential details you need to remember.
Why the New Title Requirements?
Over time, many Amazon product titles have grown excessively long, often including repetitive words or unnecessary characters. Such titles can appear disorganized, potentially diminishing customer trust in product listings. By introducing these new rules, Amazon hopes to make titles consistent, easy to read, and more accurate. This update will benefit both customers, who will have an improved browsing experience, and sellers, who will see clearer product discoverability.
Also Read: A Beginner's Guide to Selling on Amazon: Step-by-Step Process
Key Changes to Note
1. Character Limit
For most product categories, titles should not exceed 200 characters, including spaces. Brevity is the key, so be sure to convey essential details and use straightforward language.
2. Disallowed Special Characters
Certain special characters are no longer allowed unless they are part of a brand name. Specifically, the characters !, $, ?, _, {, }, ^, ¬, and ¦ must be removed from titles. This change helps streamline appearance across listings and avoid confusing or cluttered looks.
3. Repetition of Words
Titles may not contain the same word more than twice. However, prepositions, articles, and conjunctions (such as “of,” “the,” and “and”) are exceptions. This rule prevents keyword stuffing and helps retain clarity in product titles.
4. Deadline for Compliance
Amazon will begin enforcing these rules on January 21, 2025. Any non-compliant titles will need immediate revisions to avoid potential listing issues. Make sure to update your existing listings accordingly.
How to Prepare for January 21, 2025
The best approach to comply with the new rules is to audit your current product titles well before the effective date. Look for repeated words, special characters, or any wording that can be trimmed for conciseness. Optimize your titles by focusing on vital information—brand name (if relevant), product type, size, color, and any other defining features. Once you’ve refined your listing titles, keep a close eye on your Manage All Inventory page for any flagged non-compliant titles.
Override Suggestions for Brand Owners
Brand owners will receive override suggestions for non-compliant titles in Review Listing Updates. They will have 14 days to act on these suggestions before Amazon automatically updates them. This buffer period is designed to give you the opportunity to ensure that any brand-specific details remain accurate.
Amazon’s Ask Amazon Event
To support sellers through this transition, Amazon will host an Ask Amazon event on January 8, 2025, on the Amazon Seller Forums. This session offers an excellent opportunity to ask questions, gain deeper insights, and learn best practices directly from Amazon experts. If you have any doubts or concerns, attending or reviewing the related discussions afterward is highly recommended.
Amazon’s updated product title requirements may seem minor, but they carry significant benefits for sellers and buyers. By complying with these concise title rules, you can avoid listing disruptions, ensure clarity, and maintain high customer trust. As always, proactive preparation is the best strategy. Take a moment to review your listings, clear out any repetitive words or disallowed symbols, and be ready for the upcoming deadline. Embracing these new guidelines will help you continue thriving as an Amazon seller well into the future.
Also Read: Amazon Price Optimization Made Simple: A Guide for Sellers
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
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