Amazon opens early-bird registration for New Seller Summit 2026
Seller Central announcement highlights $99 discounted entry, practical training sessions, and expert guidance for new Amazon sellers
By ChannelMAX Staff Writer
April-2026#06
Amazon has announced early-bird registration for its upcoming New Seller Summit 2026, offering new and aspiring sellers a discounted entry price of $99, according to an official update shared on Seller Central. The event is scheduled to take place on May 20, 2026, at The Westin Anaheim Resort in California.
The initiative comes at a time when global sellers are facing increased operational costs due to geopolitical tensions, particularly in West Asia. Rising fuel prices, supply chain disruptions, and higher logistics costs are impacting margins for e-commerce businesses worldwide. Against this backdrop, Amazon’s summit aims to equip new sellers with practical tools and strategies to build sustainable and profitable businesses from the start.
Also Read: Faulty AI recommendations erode brand trust for 58% of shoppers: Report
What the New Seller Summit offers
The New Seller Summit is designed as a focused, one-day learning experience tailored specifically for early-stage Amazon sellers. Each session will address real challenges faced by beginners and provide actionable insights.
Key breakout sessions include:
Building a strong brand foundation
Sellers will learn how to create effective product listings, optimize catalog visibility, and establish a compelling brand presence in the Amazon marketplace. This is especially important as competition intensifies across categories.
Developing the right fulfillment strategy
Amazon will guide sellers on choosing between fulfillment options such as Fulfillment by Amazon and self-fulfillment. The session will also explain how Prime eligibility can boost conversions and expand customer reach.
Understanding advertising fundamentals
Participants will receive step-by-step guidance on launching advertising campaigns, managing budgets, and improving return on ad spend. This is critical as paid visibility becomes essential in crowded marketplaces.
Protecting and scaling the business
The summit will cover account health management, brand protection tools, and compliance requirements. Sellers will also learn how to scale operations without risking account suspension.
Insights from Amazon leadership
The event will feature keynote sessions from senior Amazon leaders who directly work with seller ecosystems.
Katie Scott, Director of Selling Partner Communities, will share insights on how Amazon is using AI-driven tools to improve seller communication and personalization. Her session will also focus on building stronger seller communities and feedback systems.
Sachiv Mehta, Director of Seller Success, will speak about onboarding strategies, brand registry benefits, and programs that help sellers grow across global marketplaces.
Janie Song, Director of North American US Third-Party Hardlines, will provide category-level insights across electronics, home, tools, and B2B segments, offering a deeper understanding of demand trends and growth opportunities.
Why this matters for sellers in 2026
With increasing uncertainty in global trade and rising input costs, new sellers need to be more strategic than ever. Events like the New Seller Summit provide direct access to Amazon’s internal expertise, helping sellers avoid costly mistakes in the early stages.
The discounted early-bird pricing also makes the event more accessible at a time when sellers are trying to control expenses. Travel and sourcing costs have already increased due to global tensions, making such learning opportunities more valuable.
Additionally, Amazon continues to invest in AI tools, advertising solutions, and logistics infrastructure. Understanding these systems early can give new sellers a competitive edge.
How to register
Amazon has stated that seats are limited and will be offered on a first-come, first-served basis. Sellers can register through the official link provided on Seller Central. The early-bird pricing of $99 will remain available until April 18, 2026.
The New Seller Summit 2026 presents a timely opportunity for new Amazon sellers to gain essential knowledge, connect with experts, and build a strong foundation in a challenging global business environment. With rising costs and evolving marketplace dynamics, sellers who invest in learning and strategy early are more likely to succeed. This Seller Central announcement signals Amazon’s continued focus on empowering its seller community with practical, growth-oriented resources.
Also Read: Amazon Imposes Fuel Surcharge on FBA, MCF and Buy with Prime Amid Rising Logistics Costs
Disclaimer:
Amazon is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
April-2026#06
Amazon has announced early-bird registration for its upcoming New Seller Summit 2026, offering new and aspiring sellers a discounted entry price of $99, according to an official update shared on Seller Central. The event is scheduled to take place on May 20, 2026, at The Westin Anaheim Resort in California.
The initiative comes at a time when global sellers are facing increased operational costs due to geopolitical tensions, particularly in West Asia. Rising fuel prices, supply chain disruptions, and higher logistics costs are impacting margins for e-commerce businesses worldwide. Against this backdrop, Amazon’s summit aims to equip new sellers with practical tools and strategies to build sustainable and profitable businesses from the start.
Also Read: Faulty AI recommendations erode brand trust for 58% of shoppers: Report
What the New Seller Summit offers
The New Seller Summit is designed as a focused, one-day learning experience tailored specifically for early-stage Amazon sellers. Each session will address real challenges faced by beginners and provide actionable insights.
Key breakout sessions include:
Building a strong brand foundation
Sellers will learn how to create effective product listings, optimize catalog visibility, and establish a compelling brand presence in the Amazon marketplace. This is especially important as competition intensifies across categories.
Developing the right fulfillment strategy
Amazon will guide sellers on choosing between fulfillment options such as Fulfillment by Amazon and self-fulfillment. The session will also explain how Prime eligibility can boost conversions and expand customer reach.
Understanding advertising fundamentals
Participants will receive step-by-step guidance on launching advertising campaigns, managing budgets, and improving return on ad spend. This is critical as paid visibility becomes essential in crowded marketplaces.
Protecting and scaling the business
The summit will cover account health management, brand protection tools, and compliance requirements. Sellers will also learn how to scale operations without risking account suspension.
Insights from Amazon leadership
The event will feature keynote sessions from senior Amazon leaders who directly work with seller ecosystems.
Katie Scott, Director of Selling Partner Communities, will share insights on how Amazon is using AI-driven tools to improve seller communication and personalization. Her session will also focus on building stronger seller communities and feedback systems.
Sachiv Mehta, Director of Seller Success, will speak about onboarding strategies, brand registry benefits, and programs that help sellers grow across global marketplaces.
Janie Song, Director of North American US Third-Party Hardlines, will provide category-level insights across electronics, home, tools, and B2B segments, offering a deeper understanding of demand trends and growth opportunities.
Why this matters for sellers in 2026
With increasing uncertainty in global trade and rising input costs, new sellers need to be more strategic than ever. Events like the New Seller Summit provide direct access to Amazon’s internal expertise, helping sellers avoid costly mistakes in the early stages.
The discounted early-bird pricing also makes the event more accessible at a time when sellers are trying to control expenses. Travel and sourcing costs have already increased due to global tensions, making such learning opportunities more valuable.
Additionally, Amazon continues to invest in AI tools, advertising solutions, and logistics infrastructure. Understanding these systems early can give new sellers a competitive edge.
How to register
Amazon has stated that seats are limited and will be offered on a first-come, first-served basis. Sellers can register through the official link provided on Seller Central. The early-bird pricing of $99 will remain available until April 18, 2026.
The New Seller Summit 2026 presents a timely opportunity for new Amazon sellers to gain essential knowledge, connect with experts, and build a strong foundation in a challenging global business environment. With rising costs and evolving marketplace dynamics, sellers who invest in learning and strategy early are more likely to succeed. This Seller Central announcement signals Amazon’s continued focus on empowering its seller community with practical, growth-oriented resources.
Also Read: Amazon Imposes Fuel Surcharge on FBA, MCF and Buy with Prime Amid Rising Logistics Costs
Disclaimer:
Amazon is the registered trademark of the company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.