Amazon Accelerate 2026 Reveals Speaker Lineup Ahead of September Seller Conference
Seller Central update highlights Amazon leaders, networking opportunities and hands-on sessions designed to help sellers grow their businesses
By ChannelMAX Staff Writer
July-2026#01
Amazon sellers preparing for the second half of 2026 now have a clearer picture of what to expect from one of the company's biggest annual events. The latest update published on Seller Central has unveiled the first lineup of speakers for Amazon Accelerate 2026, giving sellers an early look at the Amazon executives and industry experts who will share business strategies, product updates and marketplace insights during the three-day conference.
Scheduled to take place from September 22 to 24 in Seattle, Amazon Accelerate has become one of the most important events for businesses selling on Amazon. The conference offers sellers a chance to hear directly from the teams responsible for developing Seller Central tools, fulfilment services, support systems and marketplace policies.
Also Read: Amazon Reminds High-Volume Sellers To Complete INFORM Act Verification Or Risk Account Deactivation
First Group of Speakers Announced
According to the update on Seller Central, this year's confirmed speakers include several senior Amazon leaders responsible for improving the selling experience across different parts of the marketplace.
The announced speakers are:
i) Mary Beth Westmoreland, Vice President, Selling Partner Experience
ii) Peter Larsen, Vice President, Multichannel Commerce and Fulfillment
iii) Claire O'Donnell, Vice President, Selling Partner Trust and Store Integrity
iv) Jenna Owens, Vice President, Selling Partner Support
v) Joyce Rallanka, Director, North America Seller Success
vi) Katie Scott, Director, Selling Partner Communities
In addition to Amazon executives, experienced marketplace sellers will also take the stage to share practical strategies, business lessons and real-world experiences that other sellers can apply to their own businesses.
More Speakers to Be Revealed
Amazon has confirmed that additional speakers, including senior company leaders, special guests and industry experts, will be announced in the coming weeks.
This means the conference agenda is expected to expand further with more sessions covering emerging trends, new selling tools, advertising, fulfilment, compliance and marketplace growth.
What Sellers Can Expect
Amazon Accelerate 2026 is designed to provide both educational sessions and direct interaction with Amazon teams. According to Seller Central, the conference will include:
i) General Sessions featuring major Amazon announcements and future initiatives.
ii) Breakout Sessions focused on practical strategies sellers can implement immediately.
iii) Seller Café offering one-on-one support from Amazon specialists.
iv) Community Hub and Seller Networking Lounge for meeting fellow sellers and business partners.
Innovation Hub where attendees can explore new Amazon tools, test upcoming features and provide direct feedback to Amazon product teams.
For many sellers, the opportunity to speak directly with Amazon employees and product managers is one of the most valuable aspects of the event. Questions related to account management, fulfilment, advertising, catalog issues and business growth can often be discussed face-to-face.
Why This Matters for Sellers
Amazon Accelerate often serves as a platform for announcing new Seller Central features, policy changes, fulfilment improvements and technology updates. Sellers attending the conference frequently gain early insights into upcoming tools and programmes before wider implementation.
The event also provides opportunities to learn best practices from successful sellers across different product categories, helping businesses improve operations, increase sales and adapt to changing marketplace trends.
For new sellers, Accelerate offers a structured way to understand Amazon's ecosystem and build valuable industry connections. Established businesses can use the event to discover advanced strategies, explore new services and interact directly with decision-makers shaping the future of Amazon's marketplace.
Registration Still Open
Amazon has also informed sellers through Seller Central that early bird registration remains available. Eligible attendees can currently save 100 US dollars by registering before the promotional pricing period ends.
Sellers interested in attending can visit the Amazon Accelerate registration page through Seller Central to view the latest conference details and secure their participation.
The announcement of the first speaker lineup marks another important step toward Amazon Accelerate 2026 and signals that more product announcements and business insights are on the way. Whether sellers operate a small online business or manage a large Amazon brand, the conference offers valuable opportunities to learn directly from Amazon leaders, gain practical strategies from experienced sellers and stay ahead of future marketplace developments. For businesses aiming to strengthen their Amazon operations in 2026 and beyond, following updates on Seller Central and participating in Amazon Accelerate could prove to be a worthwhile investment.
Also Read: Amazon To Roll Out Passkeys For All Seller Central Accounts Starting July 2026
Disclaimer:
Amazon is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
July-2026#01
Amazon sellers preparing for the second half of 2026 now have a clearer picture of what to expect from one of the company's biggest annual events. The latest update published on Seller Central has unveiled the first lineup of speakers for Amazon Accelerate 2026, giving sellers an early look at the Amazon executives and industry experts who will share business strategies, product updates and marketplace insights during the three-day conference.
Scheduled to take place from September 22 to 24 in Seattle, Amazon Accelerate has become one of the most important events for businesses selling on Amazon. The conference offers sellers a chance to hear directly from the teams responsible for developing Seller Central tools, fulfilment services, support systems and marketplace policies.
Also Read: Amazon Reminds High-Volume Sellers To Complete INFORM Act Verification Or Risk Account Deactivation
First Group of Speakers Announced
According to the update on Seller Central, this year's confirmed speakers include several senior Amazon leaders responsible for improving the selling experience across different parts of the marketplace.
The announced speakers are:
i) Mary Beth Westmoreland, Vice President, Selling Partner Experience
ii) Peter Larsen, Vice President, Multichannel Commerce and Fulfillment
iii) Claire O'Donnell, Vice President, Selling Partner Trust and Store Integrity
iv) Jenna Owens, Vice President, Selling Partner Support
v) Joyce Rallanka, Director, North America Seller Success
vi) Katie Scott, Director, Selling Partner Communities
In addition to Amazon executives, experienced marketplace sellers will also take the stage to share practical strategies, business lessons and real-world experiences that other sellers can apply to their own businesses.
More Speakers to Be Revealed
Amazon has confirmed that additional speakers, including senior company leaders, special guests and industry experts, will be announced in the coming weeks.
This means the conference agenda is expected to expand further with more sessions covering emerging trends, new selling tools, advertising, fulfilment, compliance and marketplace growth.
What Sellers Can Expect
Amazon Accelerate 2026 is designed to provide both educational sessions and direct interaction with Amazon teams. According to Seller Central, the conference will include:
i) General Sessions featuring major Amazon announcements and future initiatives.
ii) Breakout Sessions focused on practical strategies sellers can implement immediately.
iii) Seller Café offering one-on-one support from Amazon specialists.
iv) Community Hub and Seller Networking Lounge for meeting fellow sellers and business partners.
Innovation Hub where attendees can explore new Amazon tools, test upcoming features and provide direct feedback to Amazon product teams.
For many sellers, the opportunity to speak directly with Amazon employees and product managers is one of the most valuable aspects of the event. Questions related to account management, fulfilment, advertising, catalog issues and business growth can often be discussed face-to-face.
Why This Matters for Sellers
Amazon Accelerate often serves as a platform for announcing new Seller Central features, policy changes, fulfilment improvements and technology updates. Sellers attending the conference frequently gain early insights into upcoming tools and programmes before wider implementation.
The event also provides opportunities to learn best practices from successful sellers across different product categories, helping businesses improve operations, increase sales and adapt to changing marketplace trends.
For new sellers, Accelerate offers a structured way to understand Amazon's ecosystem and build valuable industry connections. Established businesses can use the event to discover advanced strategies, explore new services and interact directly with decision-makers shaping the future of Amazon's marketplace.
Registration Still Open
Amazon has also informed sellers through Seller Central that early bird registration remains available. Eligible attendees can currently save 100 US dollars by registering before the promotional pricing period ends.
Sellers interested in attending can visit the Amazon Accelerate registration page through Seller Central to view the latest conference details and secure their participation.
The announcement of the first speaker lineup marks another important step toward Amazon Accelerate 2026 and signals that more product announcements and business insights are on the way. Whether sellers operate a small online business or manage a large Amazon brand, the conference offers valuable opportunities to learn directly from Amazon leaders, gain practical strategies from experienced sellers and stay ahead of future marketplace developments. For businesses aiming to strengthen their Amazon operations in 2026 and beyond, following updates on Seller Central and participating in Amazon Accelerate could prove to be a worthwhile investment.
Also Read: Amazon To Roll Out Passkeys For All Seller Central Accounts Starting July 2026
Disclaimer:
Amazon is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.