Amazon Reminds High-Volume Sellers To Complete INFORM Act Verification Or Risk Account Deactivation
Seller Central update explains verification requirements, annual certification, and how sellers can avoid account disruptions under the US INFORM Consumers Act
By ChannelMAX Staff Writer
June-2026#26
The INFORM Consumers Act continues to play a key role in improving transparency across online marketplaces in the United States, and Amazon is reminding eligible sellers that staying compliant is essential to keeping their businesses running without interruption. In a recent update published on Seller Central, Amazon highlighted the importance of completing identity verification, maintaining accurate account information, and responding promptly to compliance requests.
The reminder is particularly important for sellers who have reached the threshold defined under the INFORM Consumers Act. Failing to complete the required verification or annual certification could lead to account deactivation, making it critical for affected sellers to review their account details regularly.
Who Must Comply With The INFORM Consumers Act
The INFORM Consumers Act applies to high-volume third-party sellers operating in the US marketplace. According to Amazon, a seller falls under this category after completing at least 200 transactions and generating $5,000 or more in gross revenue over any rolling 12-month period.
Once a seller meets this threshold, Amazon is legally required to collect and verify specific business and identity information before allowing continued selling activity.
Also Read: Amazon Accelerate 2026 Opens Registration with Early-Bird Savings for Sellers
Information Amazon Must Verify
As explained in the Seller Central update, eligible sellers must provide and verify:
1. Name of the seller or business owner
2. Government-issued identification document
3. Business address
4. Bank account information
5. Working email address
6. Working phone number
7. Tax Identification Number (TIN)
Amazon uses this information to comply with federal law and to verify the identity of sellers operating on its marketplace.
Some Seller Details Are Displayed Publicly
After verification is complete, certain business information becomes visible to customers through the seller profile page. Depending on the business structure and legal requirements, customers may see details such as the business name, business address, and contact information.
This transparency helps customers identify the businesses they are purchasing from and strengthens trust in the marketplace.
Annual Certification Is Also Mandatory
Verification is not a one-time process. Amazon reminded sellers that they must also complete an annual certification whenever prompted through Seller Central.
Ignoring these requests or delaying certification may result in compliance issues even if the seller has previously completed verification.
Risk Of Account Deactivation
One of the most significant reminders in the update is that Amazon may deactivate selling accounts if sellers fail to complete requested verification or certification steps.
If an account is deactivated, sellers should follow the instructions provided in the account deactivation email or use the "Reactivate your account" option available at the top of the Account Health page in Seller Central.
How Sellers Can Stay Compliant
Amazon recommends a few simple practices to reduce the risk of compliance issues:
i) Regularly review Account Info in Seller Central.
ii) Keep business addresses, bank details, phone numbers, and email addresses updated.
iii) Respond immediately to verification requests.
iv) Complete annual certification as soon as it appears.
v) Monitor the Account Health page for compliance notifications.
Why This Matters For Amazon Sellers
Compliance with the INFORM Consumers Act is more than a legal requirement. It also protects the long-term health of a seller's business. Delayed verification can interrupt sales, delay payouts, affect customer confidence, and impact business operations.
Sellers planning to expand in the US marketplace should ensure that all business records remain accurate and consistent across their Amazon account, banking documents, tax records, and government-issued identification. Mismatched information is one of the common reasons verification requests take longer to complete.
The latest Seller Central reminder reinforces that maintaining accurate business information is an ongoing responsibility for Amazon sellers covered under the INFORM Consumers Act. By completing verification on time, updating account details whenever changes occur, and responding quickly to annual certification requests, sellers can avoid unnecessary disruptions and continue serving customers without interruption.
For businesses selling in the US marketplace, treating compliance as part of regular account maintenance not only helps meet legal obligations but also builds customer trust and keeps the selling account healthy for long-term growth.
Also Read: Amazon Alerts Sellers to New EU Import Duty Rules for Low-Value B2C Shipments From July 1
Disclaimer:
Amazon is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
June-2026#26
The INFORM Consumers Act continues to play a key role in improving transparency across online marketplaces in the United States, and Amazon is reminding eligible sellers that staying compliant is essential to keeping their businesses running without interruption. In a recent update published on Seller Central, Amazon highlighted the importance of completing identity verification, maintaining accurate account information, and responding promptly to compliance requests.
The reminder is particularly important for sellers who have reached the threshold defined under the INFORM Consumers Act. Failing to complete the required verification or annual certification could lead to account deactivation, making it critical for affected sellers to review their account details regularly.
Who Must Comply With The INFORM Consumers Act
The INFORM Consumers Act applies to high-volume third-party sellers operating in the US marketplace. According to Amazon, a seller falls under this category after completing at least 200 transactions and generating $5,000 or more in gross revenue over any rolling 12-month period.
Once a seller meets this threshold, Amazon is legally required to collect and verify specific business and identity information before allowing continued selling activity.
Also Read: Amazon Accelerate 2026 Opens Registration with Early-Bird Savings for Sellers
Information Amazon Must Verify
As explained in the Seller Central update, eligible sellers must provide and verify:
1. Name of the seller or business owner
2. Government-issued identification document
3. Business address
4. Bank account information
5. Working email address
6. Working phone number
7. Tax Identification Number (TIN)
Amazon uses this information to comply with federal law and to verify the identity of sellers operating on its marketplace.
Some Seller Details Are Displayed Publicly
After verification is complete, certain business information becomes visible to customers through the seller profile page. Depending on the business structure and legal requirements, customers may see details such as the business name, business address, and contact information.
This transparency helps customers identify the businesses they are purchasing from and strengthens trust in the marketplace.
Annual Certification Is Also Mandatory
Verification is not a one-time process. Amazon reminded sellers that they must also complete an annual certification whenever prompted through Seller Central.
Ignoring these requests or delaying certification may result in compliance issues even if the seller has previously completed verification.
Risk Of Account Deactivation
One of the most significant reminders in the update is that Amazon may deactivate selling accounts if sellers fail to complete requested verification or certification steps.
If an account is deactivated, sellers should follow the instructions provided in the account deactivation email or use the "Reactivate your account" option available at the top of the Account Health page in Seller Central.
How Sellers Can Stay Compliant
Amazon recommends a few simple practices to reduce the risk of compliance issues:
i) Regularly review Account Info in Seller Central.
ii) Keep business addresses, bank details, phone numbers, and email addresses updated.
iii) Respond immediately to verification requests.
iv) Complete annual certification as soon as it appears.
v) Monitor the Account Health page for compliance notifications.
Why This Matters For Amazon Sellers
Compliance with the INFORM Consumers Act is more than a legal requirement. It also protects the long-term health of a seller's business. Delayed verification can interrupt sales, delay payouts, affect customer confidence, and impact business operations.
Sellers planning to expand in the US marketplace should ensure that all business records remain accurate and consistent across their Amazon account, banking documents, tax records, and government-issued identification. Mismatched information is one of the common reasons verification requests take longer to complete.
The latest Seller Central reminder reinforces that maintaining accurate business information is an ongoing responsibility for Amazon sellers covered under the INFORM Consumers Act. By completing verification on time, updating account details whenever changes occur, and responding quickly to annual certification requests, sellers can avoid unnecessary disruptions and continue serving customers without interruption.
For businesses selling in the US marketplace, treating compliance as part of regular account maintenance not only helps meet legal obligations but also builds customer trust and keeps the selling account healthy for long-term growth.
Also Read: Amazon Alerts Sellers to New EU Import Duty Rules for Low-Value B2C Shipments From July 1
Disclaimer:
Amazon is the registered trademark of the ecommerce company.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.