Amazon Business Introduces 'Prefer Small and Medium Enterprises' Feature in UK to Boost SME Sales

Amazon Business Introduces 'Prefer Small and Medium Enterprises' Feature in UK to Boost SME Sales

New Amazon Business Feature to Highlight UK SMEs for Business Buyers

By ChannelMAX Staff Writer
Mar-2024#17

Amazon Business UK, has rolled out a new feature titled Prefer Small and Medium Enterprises, designed to help business customers easily identify and purchase from Small and Medium Enterprises (SMEs) on the platform. This initiative comes as SMEs continue to be a crucial component of the UK economy, providing significant employment and contributing to the nation's turnover.

Empowering SMEs in the Digital Marketplace
The "Prefer Small and Medium Enterprises" feature is a strategic tool that allows procurement professionals to filter and select sellers based on specific criteria: those with fewer than 250 employees and less than €50 million in revenue. This targeted approach is set to empower SMEs, which are the backbone of the UK economy, accounting for about 60% of employment and 50% of private sector turnover.

Surging B2B Ecommerce Growth
Amazon Business has become a significant channel for SMEs to expand their B2B ecommerce presence. UK-based SMEs have seen substantial growth, with over £300 million generated in 2020 from sales to business customers. This upward trend is supported by a year-over-year spending increase of more than 60% by enterprise customers on Amazon Business with SME partners. Such growth indicates a strategic shift by larger organizations to prioritize purchases from SMEs.

Also Read: Amazon Sellers Now Required to Provide Additional Information for UK VAT Law


Legislative Support and Economic Impact
The UK government has recently passed new procurement legislation to encourage businesses to allocate more spending towards SMEs. This move aims to help SMEs capture a larger portion of the approximately £300 billion annual expenditure. Additionally, Amazon's investment of €3.4 billion in Europe, including the UK, is intended to strengthen relationships with SMEs, helping them reach a wider customer base and succeed in the marketplace.

SMEs' Diverse Offerings on Amazon Business
SMEs on Amazon Business offer a wide range of products, from regional supplies to specialized items like custom workplace safety equipment. This diversity enables them to meet the varied needs of enterprise customers, potentially securing larger orders and contributing to their growth.

In Conclusion, the introduction of the Prefer Small and Medium Enterprises feature by Amazon Business marks a significant step in supporting the growth of SMEs in the UK. By making it easier for business customers to identify and purchase from SMEs, Amazon is not only fostering a more inclusive digital marketplace but also aligning with the UK government's efforts to boost SME participation in the economy. This initiative is expected to enhance the visibility of SMEs, drive their sales, and ultimately contribute to the overall economic prosperity of the country.

Also Read: AmazonUK Updates Condition Guidelines for Consumable, Ingestible, and Topical Products

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