Amazon expands Multi-Channel Fulfillment to SHEIN, Shopify, and Walmart
New integration to simplify order management and boost seller growth
Amazon has announced through Seller Central that its Multi-Channel Fulfillment (MCF) service will now support sellers on SHEIN, Shopify, and Walmart. This move marks another step in Amazon’s effort to make its world-class logistics network available to businesses selling across multiple platforms.
Seamless integration for sellers
Amazon’s expansion allows sellers to use one shared inventory pool with Fulfillment by Amazon (FBA) while managing orders from different sales channels. Sellers on SHEIN Marketplace will be able to use the Amazon MCF for SHEIN app, which will be available by the end of 2025 on Seller Central, Amazon’s Supply Chain portal, and the SHEIN Seller Hub. The app will provide a simple way to fulfill SHEIN orders with fast and reliable delivery.
Also Read: Amazon introduces delivery photos for MCF orders with Amazon Logistics
For Shopify sellers, Amazon MCF is now available as a fulfillment partner within the Shopify Fulfillment Network. After linking their Amazon Seller Central account to Shopify, sellers can set up orders to be automatically picked, packed, and shipped by Amazon. Walmart Marketplace sellers can also use MCF by either submitting orders through Seller Central or working with approved integration partners. All Walmart orders fulfilled via Amazon MCF will be shipped in unbranded packaging with full tracking options.
A proven growth driver for merchants
Amazon highlighted that this expansion builds on MCF’s existing success with eBay, Etsy, Temu, and TikTok Shop. By reducing the need for separate fulfillment operations, MCF helps businesses cut costs, simplify logistics, and scale more easily across multiple sales channels. The company reported that MCF is already serving hundreds of thousands of merchants globally, with significant year-over-year growth.
According to Amazon, the service has delivered 30 percent more items with same-day or next-day delivery this year compared to last year. Amazon has also added 750,000 more items to its fulfillment network for MCF, while large retailers like adidas, Laura Mercier, and Steve Madden have already integrated the service into their multi-channel operations.
Supporting small and medium businesses
Peter Larsen, Vice President of Multichannel Commerce & Fulfillment at Amazon, said the expansion is aimed at helping businesses grow faster and more efficiently. He emphasized that Amazon’s network offers small and medium-sized businesses the same fulfillment capabilities that major brands already benefit from.
The expansion of Amazon Multi-Channel Fulfillment to SHEIN, Shopify, and Walmart gives sellers new tools to manage inventory and deliveries across popular marketplaces. By connecting with Amazon’s trusted logistics system, businesses can streamline operations, reach more customers, and deliver faster without building separate supply chains. Sellers can learn more and sign up for the service on Amazon Seller Central.
Also Read: Amazon reminds sellers of 2025 holiday peak fulfillment fees
Disclaimer:
Amazon, Walmart, SHEIN and Shopify are registered trademark of the respective companies.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Sept-2025#21
Amazon has announced through Seller Central that its Multi-Channel Fulfillment (MCF) service will now support sellers on SHEIN, Shopify, and Walmart. This move marks another step in Amazon’s effort to make its world-class logistics network available to businesses selling across multiple platforms.
Seamless integration for sellers
Amazon’s expansion allows sellers to use one shared inventory pool with Fulfillment by Amazon (FBA) while managing orders from different sales channels. Sellers on SHEIN Marketplace will be able to use the Amazon MCF for SHEIN app, which will be available by the end of 2025 on Seller Central, Amazon’s Supply Chain portal, and the SHEIN Seller Hub. The app will provide a simple way to fulfill SHEIN orders with fast and reliable delivery.
Also Read: Amazon introduces delivery photos for MCF orders with Amazon Logistics
For Shopify sellers, Amazon MCF is now available as a fulfillment partner within the Shopify Fulfillment Network. After linking their Amazon Seller Central account to Shopify, sellers can set up orders to be automatically picked, packed, and shipped by Amazon. Walmart Marketplace sellers can also use MCF by either submitting orders through Seller Central or working with approved integration partners. All Walmart orders fulfilled via Amazon MCF will be shipped in unbranded packaging with full tracking options.
A proven growth driver for merchants
Amazon highlighted that this expansion builds on MCF’s existing success with eBay, Etsy, Temu, and TikTok Shop. By reducing the need for separate fulfillment operations, MCF helps businesses cut costs, simplify logistics, and scale more easily across multiple sales channels. The company reported that MCF is already serving hundreds of thousands of merchants globally, with significant year-over-year growth.
According to Amazon, the service has delivered 30 percent more items with same-day or next-day delivery this year compared to last year. Amazon has also added 750,000 more items to its fulfillment network for MCF, while large retailers like adidas, Laura Mercier, and Steve Madden have already integrated the service into their multi-channel operations.
Supporting small and medium businesses
Peter Larsen, Vice President of Multichannel Commerce & Fulfillment at Amazon, said the expansion is aimed at helping businesses grow faster and more efficiently. He emphasized that Amazon’s network offers small and medium-sized businesses the same fulfillment capabilities that major brands already benefit from.
The expansion of Amazon Multi-Channel Fulfillment to SHEIN, Shopify, and Walmart gives sellers new tools to manage inventory and deliveries across popular marketplaces. By connecting with Amazon’s trusted logistics system, businesses can streamline operations, reach more customers, and deliver faster without building separate supply chains. Sellers can learn more and sign up for the service on Amazon Seller Central.
Also Read: Amazon reminds sellers of 2025 holiday peak fulfillment fees
Disclaimer:
Amazon, Walmart, SHEIN and Shopify are registered trademark of the respective companies.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.