Amazon reminds sellers of 2025 holiday peak fulfillment fees
Extra seasonal charges to apply from October 15, 2025 through January 14, 2026
Amazon has issued a fresh reminder on Seller Central that holiday peak fulfillment fees will once again apply this year. These temporary charges are designed to cover higher operational costs during the busiest shopping season. The announcement is relevant for sellers using Fulfillment by Amazon (FBA), Remote Fulfillment with FBA, Multi-Channel Fulfillment (MCF), and Buy with Prime.
Peak fee timeline and scope
The seasonal fee will be in effect from October 15, 2025 until January 14, 2026. It will apply across major fulfillment services that sellers rely on to deliver goods quickly and reliably during the holiday rush. Amazon confirmed that the fee rates remain unchanged from last year, giving sellers clarity and consistency as they prepare for the peak sales period.
Also Read: Prime Big Deal Days returns on October 7-8
What changes this year
Amazon states there is no rate change versus last year. The peak fees remain a seasonal surcharge tied to the holiday rush.
Who is covered
1. The surcharge applies to these programs
2. FBA
3. Remote Fulfillment with FBA
4. Multi Channel Fulfillment
5. Buy with Prime
Planning tools now live
To help sellers forecast costs in real time, the Revenue Calculator and the Fee and Economics Preview Report now display the peak fulfillment fees. Sellers can compare fulfillment types and see per unit impacts before running promotions or sending inventory. The announcement notes this availability directly on Seller Central.
Holiday peak fees can affect margins, particularly for products with slim profit lines. Sellers are encouraged to plan early, consider product size and weight impacts, and use Amazon’s available tools to model different scenarios. By aligning inventory, pricing, and promotions with these seasonal charges, sellers can avoid unexpected costs.
While this update is mainly directed at sellers, shoppers should also be aware that peak fees sometimes influence product pricing. Retailers may adjust discounts or promotions to balance out these additional costs. However, the holiday season remains one of the best times for deals and faster delivery options.
Amazon’s reminder on Seller Central reinforces the importance of planning for the holiday season. With peak fulfillment fees confirmed and tools available for cost preview, sellers have the information they need to prepare for a smooth and profitable quarter. The consistency of rates from last year provides added predictability as the shopping season approaches.
Also Read: Amazon introduces delivery photos for MCF orders with Amazon Logistics
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Sept-2025#15
Amazon has issued a fresh reminder on Seller Central that holiday peak fulfillment fees will once again apply this year. These temporary charges are designed to cover higher operational costs during the busiest shopping season. The announcement is relevant for sellers using Fulfillment by Amazon (FBA), Remote Fulfillment with FBA, Multi-Channel Fulfillment (MCF), and Buy with Prime.
Peak fee timeline and scope
The seasonal fee will be in effect from October 15, 2025 until January 14, 2026. It will apply across major fulfillment services that sellers rely on to deliver goods quickly and reliably during the holiday rush. Amazon confirmed that the fee rates remain unchanged from last year, giving sellers clarity and consistency as they prepare for the peak sales period.
Also Read: Prime Big Deal Days returns on October 7-8
What changes this year
Amazon states there is no rate change versus last year. The peak fees remain a seasonal surcharge tied to the holiday rush.
Who is covered
1. The surcharge applies to these programs
2. FBA
3. Remote Fulfillment with FBA
4. Multi Channel Fulfillment
5. Buy with Prime
Planning tools now live
To help sellers forecast costs in real time, the Revenue Calculator and the Fee and Economics Preview Report now display the peak fulfillment fees. Sellers can compare fulfillment types and see per unit impacts before running promotions or sending inventory. The announcement notes this availability directly on Seller Central.
Holiday peak fees can affect margins, particularly for products with slim profit lines. Sellers are encouraged to plan early, consider product size and weight impacts, and use Amazon’s available tools to model different scenarios. By aligning inventory, pricing, and promotions with these seasonal charges, sellers can avoid unexpected costs.
While this update is mainly directed at sellers, shoppers should also be aware that peak fees sometimes influence product pricing. Retailers may adjust discounts or promotions to balance out these additional costs. However, the holiday season remains one of the best times for deals and faster delivery options.
Amazon’s reminder on Seller Central reinforces the importance of planning for the holiday season. With peak fulfillment fees confirmed and tools available for cost preview, sellers have the information they need to prepare for a smooth and profitable quarter. The consistency of rates from last year provides added predictability as the shopping season approaches.
Also Read: Amazon introduces delivery photos for MCF orders with Amazon Logistics
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.