Prime Big Deal Days returns on October 7-8
Amazon kicks off the holiday shopping season with exclusive Prime offers
Amazon has announced on Seller Central that its popular shopping event, Prime Big Deal Days, will return on October 7-8, 2025. The event marks the official start of the holiday shopping season, bringing exclusive deals for Prime members worldwide.
A global shopping event
Prime Big Deal Days will begin at 12:01 a.m. PDT on October 7 across multiple countries including the U.S., UK, Canada, Australia, Germany, France, Italy, Spain, and Japan. For the first time, shoppers in Colombia, Ireland, and Mexico will also join the event, expanding Amazon’s global reach for this early holiday sale.
What shoppers can expect
Amazon has confirmed that millions of deals will be available during the two-day event. Categories include home, apparel, toys, electronics, and beauty. Prime members will find discounts on leading toy brands such as LEGO, Fisher-Price, MAGNA-TILES, and Tonies. Electronics deals will feature Samsung, LG, and Sonos, while beauty and décor highlights include Lancôme and National Tree Company.
The event also introduces a Holiday Shop where customers can browse deals tailored to gifting, hosting, and seasonal décor. From must-have tech to groceries and household essentials, Amazon is positioning itself as the one-stop destination for holiday preparations.
Also Read: Send inventory early to prepare for festive season peak
Shopping tips for Prime members
Amazon recommends that Prime members:
- Start browsing early to create wish lists and track deals
- Use the Amazon app for deal alerts and personalized recommendations
- Explore international storefronts for unique finds
- Take advantage of fast, free delivery to complete holiday preparations on time
Opportunities for sellers
On Seller Central, Amazon encouraged sellers to prepare their offers in advance to take advantage of increased holiday traffic. Sellers can create Prime Exclusive Discounts, coupons, or Sponsored Products campaigns before or during the event. The visibility boost from participating in Prime Big Deal Days can help sellers clear inventory, promote bestsellers, and maximize seasonal demand.
Tips to save big
Amazon’s official blog also shared shopping tips to help customers maximize savings. Recommendations include exploring deals early, using personalized deal alerts, and checking Amazon’s wide selection of holiday gift guides.
With its return on October 7-8, Prime Big Deal Days promises to deliver millions of deals and kickstart the festive season for shoppers across the globe. For sellers, the Seller Central announcement highlights the importance of preparing discounts and campaigns ahead of time to make the most of Amazon’s high-traffic holiday shopping window.
Also Read: Amazon introduces delivery photos for MCF orders with Amazon Logistics
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Sept-2025#14
Amazon has announced on Seller Central that its popular shopping event, Prime Big Deal Days, will return on October 7-8, 2025. The event marks the official start of the holiday shopping season, bringing exclusive deals for Prime members worldwide.
A global shopping event
Prime Big Deal Days will begin at 12:01 a.m. PDT on October 7 across multiple countries including the U.S., UK, Canada, Australia, Germany, France, Italy, Spain, and Japan. For the first time, shoppers in Colombia, Ireland, and Mexico will also join the event, expanding Amazon’s global reach for this early holiday sale.
What shoppers can expect
Amazon has confirmed that millions of deals will be available during the two-day event. Categories include home, apparel, toys, electronics, and beauty. Prime members will find discounts on leading toy brands such as LEGO, Fisher-Price, MAGNA-TILES, and Tonies. Electronics deals will feature Samsung, LG, and Sonos, while beauty and décor highlights include Lancôme and National Tree Company.
The event also introduces a Holiday Shop where customers can browse deals tailored to gifting, hosting, and seasonal décor. From must-have tech to groceries and household essentials, Amazon is positioning itself as the one-stop destination for holiday preparations.
Also Read: Send inventory early to prepare for festive season peak
Shopping tips for Prime members
Amazon recommends that Prime members:
- Start browsing early to create wish lists and track deals
- Use the Amazon app for deal alerts and personalized recommendations
- Explore international storefronts for unique finds
- Take advantage of fast, free delivery to complete holiday preparations on time
Opportunities for sellers
On Seller Central, Amazon encouraged sellers to prepare their offers in advance to take advantage of increased holiday traffic. Sellers can create Prime Exclusive Discounts, coupons, or Sponsored Products campaigns before or during the event. The visibility boost from participating in Prime Big Deal Days can help sellers clear inventory, promote bestsellers, and maximize seasonal demand.
Tips to save big
Amazon’s official blog also shared shopping tips to help customers maximize savings. Recommendations include exploring deals early, using personalized deal alerts, and checking Amazon’s wide selection of holiday gift guides.
With its return on October 7-8, Prime Big Deal Days promises to deliver millions of deals and kickstart the festive season for shoppers across the globe. For sellers, the Seller Central announcement highlights the importance of preparing discounts and campaigns ahead of time to make the most of Amazon’s high-traffic holiday shopping window.
Also Read: Amazon introduces delivery photos for MCF orders with Amazon Logistics
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.